Operating dexterity

Reinvent relationships

Creative leadership

Collective intelligence

Mobilize for speed

Creative leaders

Mainframe

PCs

Internet

Social

Departmental

Marketing, Customer Service

Product andService Development

Operations, Human Resources

R&D New ideas (internal)Market testing

Email and phoneKnowledge silos

Deepen client relationships

Drive operational

effectiveness

Workforceoptimization

Shares insights to generate break-through ideas and speeds time to market

Reaches out to professional networks

'Push' marketingControl

Trusted relationshipsBrand advocacyTraditional Business

A Social BusinessE ntry Points

A S oc ia l B us ines s embrac es networks of people to c reate bus ines s va lue

Trans parent

N imble

E ng ag ed

Traditiona l H ierarchic a lE nterpris e

S oc ia lly S ynerg is tic E nterpris e

Available both on premises and in the cloud.

Technologists play a key role in delivering on the promises of Social Business...

●...Building deeper customer relationships●...Bringing speed and breakthrough thinking to operations●...and optimizing your workforce

By...● Enabling more fluid interactions through online social networks

● Enhancing situational awareness by mining data capturedin the network

● Making it easy and contextualized

Cooperative ServicesIntegrate business functions with the social infrastructure

Identity Management and Integration

Employee Partner Customer Public

Governance, compliance and security

Solution development

Integrated environment for rapid solution design and

development

Solution delivery and management

Deploy and manage and applications and resources

Business analytics Business process mgmt. Information management

Application integration

Social collaborationservices

Social analyticsservices

Social connectorservices

Social Business FoundationEnable collaboration, data capture and analysis

Social Business SolutionsMove business processes to a transformative social infrastructure

CSO CHRO CMO etc.

IBM Social Business Framework

IBM Social Business Toolkit®®

iWidgets

Open AJAX

Gadgets

iCal

opensocial

Coming in Domino Designer 'Next:' added XPages support and Social APIs

Get Social. Do Business.

S oc ia l B us ines s

Helping you get there...

● Business need. We'll look at the results that our businesses need and work backwards to create systems that deliver those results.

● Social Business Framework. A practical roadmap to becoming a social business...everything from cultural transformation to governance, to technology.

● Catalyze our Community. Business partner and developer tools for open, transparent and secure applications

● Increase the depth our our core technologies. ● world-class predictive analytics● enterprise grade software in terms of compliance, security, governance and scale● innovation in mobility● Unifed Communications and the fexibility of Cloud and hybrid deployment

Lotus Notes

● Simple, elegant user interface● Embedded experience, access to contextual information● Will see these capabilities in LotusLive this year, will be part of our on-premises releases in beta later this year ● First instantation of “Project Vulcan” within Notes● Accelerate time to value; improvements in client consumability ● Harvest administrative and operational tools developed for LotusLive into on-premises version of Domino● Further Notes/Domino application development relevance for developers and ISVs

Lotus iNotes

Web & mobile increasingly becoming primary client Focus on a easy to use & elegant user interface optimized for browser Tighter cross portfolio integration, including “Project Vulcan” OpenSocial gadgets integration, Live Text System tray notifer for new messages and alarms Secure attachment viewing, integration to Web-based document editors Sidebar extensibility and interaction Embedded experience, access to contextual information Optimized UI for mobile devices Google Chrome support

Available NOW Lotus Notes Traveler for Android Working on the hottest devices: Android's, Nokia's, iPhone's

and Blackberry's

Partnering with these providers to provide full set of capabilities Access to all your social media: microblogs, communities,

wikis and more

Brought together in the new analytics-driven activity streams

Lotus Notes Traveler

A no-cost pre-integrated mobile option for licensed Domino servers Enterprise Security tools - policy support for password strength,

remote wiping & centralized admin Lotus Mobile Installer for automatic client upgrades Supports Apple iOS, Android, Nokia & Windows Mobile Traveler Next plans to provide higher availability, corporate lookup to groups

and enhanced LotusLive integration

...And is the fastest growing business mobile email platform (IDC, September 2010):“

“Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM and Android in 2010, and will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x.”

IBM Social Business Toolkit®®

Available NOW

ANNOUNCEMENT

Available NOW

IBM Customer Experience Suite®®

● Builds on the foundation of IBM Websphere Portal● Brings together capabilities that enable organizations to readily deliver highly engaging, personalized, and differentiated web experiences ● Will integrate web content, social, and analytics ● Coremetrics and Unica acquisitions

First delivery as part of our NorthStar vision

21

IBM LotusLive Social Business in the Cloud

Enterprise-class email Integrated third-party apps

Social Business Services

Mobile access Admin & help desk supportLotuLive SymphonyDomino apps

NEW Integrated third-party apps

20102011

LotusLive

New Offerings Web Document Editing

Mobile Access

Admin & Help Desk Support

New Integrated Apps CRM

Commerce

Document editing extension

New Cloud Licensing Option -- Domino apps in the cloud

Lotus Quickr for Domino

Available NOWAvailable NOW

IBMFileNet

IBM Content Manager

Rich workfow

Highly scalable document services

Lotus Connections 3Lotus Connections 3Available NOWAvailable NOW

Connections 3 is the start of the social business framework First to introduce enterprise social analytics, helping users find

the people, content and information they need Enhancements to the communities application, such as support

for sub-communities New stand-alone Forums application Expanded mobile support

Social Social EverywhereEverywhere

Openness of the Connections architecture integrate applications into Connections

Social integration with Cognos 10 collaborate easily based on dashboard information

Integration between Lotus Connections and Rational Team Concert

enhanced productivity faster software delivery through expertise discovery, collaboration, shared intellectual capital, and social learning

ANNOUNCEMENT

Connections NextConnections Next

IdeaCtr blogs Multimedia gallery

integrated mail, IM and activity streams in a single view

open standards beta in Q2

ANNOUNCEMENT

Lotus Live SymphonyLotus Live Symphony

ANNOUNCEMENT

A new cloud-based service on LotusLive integrated real-time co-editing see changes in real-time on screen see who's working on the document in the real-time notification window manage document at the section level, assign editors

Trials available on www.symphony.lotus.com

General availability in 2H on LotusLive

AudioVideo

Web meetings

ANNOUNCEMENT

Audio/Video bringing audio and video to web-based online meetings more easily traverse firewalls and NAT'd environments provide bandwidth management tools to limit the impact on your network will not require a desktop client, it's a simple browser plug-in

AudioVideo

Web meetings

ANNOUNCEMENT

improved meeting security expanded mobile support SUT: will be introducing a new communications option where you

can use the Sametime Connect client to make or receive phone calls thru existing phone system or connect to conferencing systems