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Creating and selling information products is one of the best ways to earn an income online. Unlike service providers who are trading hours for dollars, information product sellers work once and get paid over and over and over again. If passive income is your goal, creating information products should be high on your list of things to do. The question is, where do you start? In this short report, we'll cover seven of the most common types of information products, learn the pros and cons of each, and touch on which markets each format works best in.
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1 - No Fluff Reports - http://nofluffreports.com
2 - No Fluff Reports - http://nofluffreports.com
You Do NOT Have the Right to Edit, Copy,
Reprint, Resell this Report!
You DO Have the Right To Give Away this
Report To Others Who May Benefit From It
Share it With Others By:
Giving it away to your blog readers
Giving it away as a freebie to those who sign up for your mailing list
Giving it away as a free bonus to your paid products
Giving it away to members of your membership site as a free bonus
Giving it away to your customers or clients as a gift
Giving it away during a webinar as a learning tool
ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted
in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express
written, dated and signed permission from the author.
DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher
reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not
accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors,
inaccuracies or omissions. Any similarities with people or facts are unintentional.
3 - No Fluff Reports - http://nofluffreports.com
"Learn to Quickly and Easily Create Your Own Information Product"
This quick-read, step-by-step plan gives you all the everything you need to know to start
creating your own infomration products in just a few days. It covers things like:
Choosing a subject - Never assume you know what
your audience wants. I'll show you how to find out
for sure!
Choosing the format - and what to do when
your market demands a format you hate!
5 ways to get your product finished - including two
that won't cost you a thing!
3 information product business models -
knowing which type you are can mean the
difference between profit and failure.
How to herd cats, er, freelancers - and the simple
technique that will keep you from tearing your hair
out.
You'll also quickly learn the technical side of information products, including:
Selecting a distribution method - Not all shopping carts are created equal, so be careful!
Managing affiliates - and why some affilate programs might actually cost you
sales.
How to have total control over every aspect of distribution - and why you might not want
it!
Click here to check it out for yourself today
http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation
4 - No Fluff Reports - http://nofluffreports.com
Creative
Information
Product Ideas
About the author
Eirik Vold started his first business with a partner in 1996 and
sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR
Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that
business to a larger international media company.
After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his
passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term
Marketing Coaching to describe his work.
Internationally recognized as a business advisor and author, Eirik has worked with
thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income
and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications,
cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve
your customers better. These reports is a must read for anyone in the "biz".
5 - No Fluff Reports - http://nofluffreports.com
Why Create Information Products?
Whether you’re new to online marketing or it’s old hat, Information Products
offer a significant business growth potential.
Regardless of your business model, niche or size, you can use information
products to achieve a number of significant business boosting goals.
These goals include:
Increasing traffic
Increasing your audience/reach
Boosting your opt in list
Increasing exposure – viral
Strengthening your brand
Offering value – increasing reciprocity, authority and a number of
other buying triggers
And of course increasing your profits.
Information products have a very solid place in the sales funnel of any
business. In fact, you can create an entire sales funnel beginning to end with
information products.
From freebie giveaways to premier online education – information is what
the internet is all about and Information products are what consumers are
demanding.
The Biggest Challenge
Many internet marketers are already aware of the demand for information
products and of the tremendous business building value they offer. This
means there’s an influx of information products available online.
And like other online trends, consumers are getting smarter. They don’t
want a few pages of fluff slapped together and called a “special report.”
They’re demanding solid, valuable, problem solving information.
6 - No Fluff Reports - http://nofluffreports.com
They’re demanding quality.
That makes your information product strategy a bit challenging. Not only do
you have to come up with a good topic, you have to deliver it in the right
format to best meet your customer’s needs.
That’s what this report is designed to help you with.
In this report we’ll take a look at the reasons why people buy information
products – namely the seven most common topic categories. Then we’ll take
a look at seven types of information products. We’ll explore the pros and
cons of each and explore they type of information they may be best suited
for.
This report is going to provide you with an abundance of brainstorming
information and ideas. Grab a pen and paper to capture those ideas as you
read through the next five pages. That way, you’ll be sure to keep them. As
you know, money likes speed. Write down those ideas and get to work
making them a reality.
Okay, let’s get started!
Solving Your Audience’s Problems
The first step to finding a great information product idea is to look at your
audience. What problems do they have and how can you solve them?
Generally, most people want the same things; to be:
1. Happier
2. Smarter
3. More attractive
4. Liked
5. Respected
6. Healthier
7. Richer
These can be broken into sub-categories based on one's individual ideas. For
example, one person may think having a better job would make them
happier, another person may feel losing weight is the key to more
happiness.
7 - No Fluff Reports - http://nofluffreports.com
As you examine your niche's problems & solutions, see if it fits into one of
the categories above. Further, you can explore and see if your topic or topic
ideas may fit into the following examples or formats discussed in the
remainder of this report.
Okay, we’ve taken a look at the basics about solving a problem for your
audience and we’ve covered a few examples, the rest of this report is
devoted to seven different information product types.
We’ll look at the pros and cons of each and cite a few examples. Keep in
mind as you read through each type, what your audience’s primary problems
or desires are and how they might fit into the information product format
being discussed.
The first of the seven types of information products is...
1. How-To Reports and Ebooks
EBooks and reports are the most common type of information product. The
New York Times Bestseller’s
List is full of How-To books.
Take a look at these:
They’re extremely popular and
profitable because they imply
an immediate value.
They also fit just about any
industry and niche imaginable.
From organizing a home to
mastering auto repair, how to
books can cover the gamut.
That being said, they’re not for everyone. Let’s take a look at the pros and
cons of creating how to reports and ebooks as information products.
8 - No Fluff Reports - http://nofluffreports.com
Pros:
How-To ebooks & reports are easy to fulfill. All you need is a download
link.
How-To ebooks & reports are easy to profit from. In addition to
charging a fee for the book or report, you can place affiliate and cross
promotion links in the content and make more money on the back end.
How-To ebooks & reports don’t cost much to create. They’re generally
cost effective to create. You can write them yourself or hire a
ghostwriter. While the range for ghostwriters varies drastically, the
general price is $20-$50/page. That includes all your research, writing,
editing and often the formatting and packaging too.
You can also use public domain, PLR and content other industry
experts have created to put together an ebook or information product.
Ebooks and reports are widely accepted as valuable resources.
Customers buy them by the dozens. Ebooks have currently taken over
print as the most common book format. This popularity is largely due
to ebook readers like the Kindle and the availability of information.
Cons:
It takes time to create an ebook or report. Many ghostwriters require
three months or more to finish an ebook, though reports take less
time. Also, if you’re working hard to build your business you may not
feel you have the time to create an ebook. The truth is, with
commitment and a good idea you could write an ebook in two weeks.
Competition. It may seem as if everyone and their brother are offering
an ebook. They might be and that competition may be a turn off. This
is particularly true if your competition has inundated the market with
ebooks. That being said, an original idea and a valuable solution will
always be in demand.
Money. If you don’t have time to write a book then a ghostwriter may
be your next best option however even at the lower end of the scale
$20/page may not be in your budget. There are creative solutions to
9 - No Fluff Reports - http://nofluffreports.com
this dilemma and we’ll explore a few when we discuss some of the
other information product formats.
2. Workbooks and Action Guides
Workbooks differ from ebooks and reports in that they require action on the
part of the reader and customer. Workbooks offer an additional degree of
value. They can be packaged with a report or ebook or as a completely
separate product.
Unlike ebooks and reports which can fit just about any niche or topic,
workbooks do not. Workbooks are designed to be specific problem solvers.
For example, you probably don’t want to read a workbook on how to knit.
That would better fit a how to book type format. However, a workbook on
how to find your life’s purpose or how to start a business does make sense.
If personal action steps are required, then a workbook may be the perfect
information product. But once again, take a look at your niche topic and the
problem you’re solving. Does a workbook format provide added value?
Pros:
Workbooks are often easier to create than an ebook or a report
because they require surveys, action steps, quizzes, exercises and
thought on the part of your audience. Content is required, however it’s
often less involved than writing a full ebook or report.
Workbooks offer unique value.
Workbooks are cost effective to create. In fact, you can often pull
together existing content to create a workbook. Add an introduction
and formatting and you’re good to go.
Workbooks offer added value to an existing ebook or report as a bonus
or add on item.
They’re easy to fulfill and distribute. One download page or link is all
you need.
Cons:
10 - No Fluff Reports - http://nofluffreports.com
Workbooks don’t fit every niche or industry.
3. Teleseminars & Webinars
There’s a growing trend to offer teleseminars both online and off. They offer
a whole different experience for both you as a business owner and also for
your prospects and customers.
Pros:
Teleseminars and webinars offer a unique opportunity to actually
interact with your prospects and customers. This helps strengthen
your brand, credibility, likeability and authority.
Teleseminars can be recorded and transcribed to create additional
information products.
Teleseminars are incredibly cost effective. You create the seminar and
pay for the seminar hosting – that’s it.
Teleseminars are a one-time event, adding scarcity to your marketing
plan.
Cons:
Teleseminars don’t fit every niche or solve every problem.
Teleseminars and webinars can be tricky to get people to sign up for.
Marketing can be tough.
If you don’t like to talk in public, teleseminars and webinars may not
be right for you.
4. Audio and Video
Audio and video products are great because they appeal to a different
learning style. They’re also easy to share which gives them a viral quality
unparalleled by any other type of information product.
11 - No Fluff Reports - http://nofluffreports.com
Pros:
Easy to create. You can sit down to record a how to or have someone
else record it for a quick and easy information product.
Easy to download. One download page or link and you’re done
Easy to share – viral!
Great for a how to type format. Makes them almost as diverse a
format as an ebook or report.
Can be inexpensive to create
Builds likeability, branding and authority because your prospects get to
hear and/or see you.
Cons:
Limited potential for interaction.
Can be costly to create depending on your scope.
A little trickier to create a compelling audio or video than a compelling
book. Some people struggle when they’re in front of a camera and it
may be more difficult to be yourself.
5. Interviews
Interviews are an exceptional information format. With the right contacts
they can be easy to create and cost next to nothing. They fit a lot of
different niche types and can be formatted to fit just about any topic. For
example, a website about fiction writing can interview an agent or a
successful writer. A website about parenting or photography can interview
an expert in the field.
Pros:
Easy & inexpensive to create. Simply need an expert to interview and
recording equipment. Audacity is free.
Offers tremendous value to your audience.
Can be turned into additional information products. You can sell or
giveaway the recording and the transcript. Additionally, you can use
12 - No Fluff Reports - http://nofluffreports.com
the transcript to create articles, blog posts, Tweets and Facebook
posts. You can even use it to create reports or workbooks.
Use a collection of interviews to create an ebook or report.
Cons:
Generally doesn’t sell for a high price in your product funnel. Best used
as a giveaway or bonus products.
May be tough to get an “expert” to agree to be interviewed.
6. Online Lessons and Courses
Online education is another growing trend. People are busy, and despite
technological advances, we’re just getting busier. That means turning to the
internet to learn. Now you don’t have to offer a degree to offer value. You
can teach a lot online. We’ve already discussed teleseminars and workshops.
You can deliver lessons and an online course via autoresponder, forum or a
combination of both. This can be a freebie product or a high end product.
Some experts charge thousands of dollars for access to their limited
availability courses. You can use online lessons and courses to increase
credibility and authority, to provide value and to boost profits.
Pros:
Offers tremendous value to prospect, positioning you well in your
industry
Opens your business up to loyal customers and lifelong relationships
Boosts credibility and authority
Can be a high level, pricey, product in your sales funnel
Cons:
Takes a commitment to creating top notch products and the
commitment to creating valuable content. Takes the same degree of
time and energy as writing a book.
13 - No Fluff Reports - http://nofluffreports.com
Can be expensive to create.
Can be time consuming to create and may require an ongoing
commitment from you. To review homework or be available to answer
questions.
Delivery. It’s not a one-time download. An online course requires a
delivery system or an open communication system.
7. Blueprints, Mindmaps, Templates & Other Downloads
There are countless smaller information products you can offer to provide
value to your audience. The pros for these types of downloads are that
they’re easy and accessible for your audience, they provide immediate value
and they’re easy for you to create. They boost traffic and exposure.
However, because templates, checklists and mindmaps don’t offer a ton of
cash per purchase, they’re often single page products; however they don’t
cost much, if anything to create, so it’s 100% profit.
When it comes to creating information products the sky is the limit. Focus on
solving your prospect’s problems first. How can you offer value? Then focus
on the best format to meet their needs.
To your success!
14 - No Fluff Reports - http://nofluffreports.com
"Learn to Quickly and Easily Create Your Own Information Product"
This quick-read, step-by-step plan gives you all the everything you need to know to start
creating your own infomration products in just a few days. It covers things like:
Choosing a subject - Never assume you know what
your audience wants. I'll show you how to find out
for sure!
Choosing the format - and what to do when
your market demands a format you hate!
5 ways to get your product finished - including two
that won't cost you a thing!
3 information product business models -
knowing which type you are can mean the
difference between profit and failure.
How to herd cats, er, freelancers - and the simple
technique that will keep you from tearing your hair
out.
You'll also quickly learn the technical side of information products, including:
Selecting a distribution method - Not all shopping carts are created equal, so be careful!
Managing affiliates - and why some affilate programs might actually cost you
sales.
How to have total control over every aspect of distribution - and why you might not want
it!
Click here to check it out for yourself today
http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation
15 - No Fluff Reports - http://nofluffreports.com
Success Strategies for Marketing Your Online Business Offline
If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success
Strategies for Marketing Your Online Business Offline." It covers everything you need to get
started with offline marketing, no matter what business you're in.
Click here to check it out for yourself today
http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline
Breakout SEO - Powerful Strategies That Get YOU Organic
Traffic
Search Engine Optimization is an important part of growing a successful business. “Breakout
SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows
you how to get the job done for serious results.
Click here to check it out for yourself today
http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic
Link Building Battle Plan
Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and
research facts I’ve already spent weeks putting together? Just download the complete battle plan
today!
Click here to check it out for yourself today
http://nofluffreports.com/link-building-battle-plan
Keyword Treasury - Discover The Hidden Gold In Your
Keywords
Want to know even more about conducting keyword research and using keywords to build a
sustainable, profitable online business? Be sure to grab a copy of Keyword Treasury today. It's
packed full of valuable information about researching and using keywords, including the five
places your keywords must appear if you want your site to rank well.
Click here to check it out for yourself today
http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords
16 - No Fluff Reports - http://nofluffreports.com
Business Advertising in a Social Media World
If you need more information – instantly – on exactly what services each Social Media platform
offers, you can find mini-reviews on 18 of the most popular in my Special Report.
Click here to check it out for yourself today
http://nofluffreports.com/business-advertising-in-a-social-media-world
Business Blogger’s Manual - How To Increase Your Business
Income…
The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a
20 page informative report that will get you blogging, or improve what you are already doing
with your blog. This report is designed to help you increase the bottom line of your business. It
helps you by showing you exactly what you need to do to get you blog of the ground the right
way. Everything you need to know is packed into this report that was created to help your blog attract quality traffic.
You may not have another chance to grab a report this valuable.
Click here to check it out for yourself today
http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog
Passive Income Blueprint - Strategies For Earning Big With
Info Products
Once you make the decision to start an information marketing business and a passive income
stream there are a number of questions you’ll want to answer. You’ll want to choose and
research a profitable niche – one you’re interested and/or passionate about. You’ll need to
decide on the who’s, what’s, where’s, when’s and why’s of your first information product.
You need a plan …a blueprint!
Click here to check it out for yourself today
http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products
17 - No Fluff Reports - http://nofluffreports.com
Marketing With Content
If you want to learn how to create and market your business with content, this report is really a
must read. It will help you learn how to use content to build your business for long-term
success. If you want real results, marketing with content is the best way to get it.
Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign
started today. Don’t miss this chance to learn and grow your business with the power of content.
Click here to check it out for yourself today
http://nofluffreports.com/marketing-with-content
Membership Sites Roadmap
Not sure a membership site is right for you? Don't worry! A membership site can work in any
niche from weight loss to real estate to gardening. Anything people want or need to learn
about a topic, there's room for a membership site, because the truth is, people will pay for
quality information. If you can fulfill that need, then you owe it to yourself to grab a copy of
Membership Site Roadmap.
Click here to check it out for yourself today
http://nofluffreports.com/membership-sites-roadmap
Niche Marketing - Busting the Saturation Myth
Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a
great niche, and in no time at all you’ll be one of those marketers who only work a few hours
a day. Go get your copy of “Niche Marketing: Busting the Saturation Myth” and get started
right away.
Click here to check it out for yourself today
http://nofluffreports.com/niche-marketing-busting-the-saturation-myth
18 - No Fluff Reports - http://nofluffreports.com
Online Membership Site Manual
So many people are looking for ways to either start their own online business or increase the
profits of their current Internet business. One way to create more money for you is to start a
membership website. The benefits of owning a membership site are numerous.
If you're looking for a way to increase your online business profits or even start your very first
business on the web, I recommend you take a look at this in-depth report all about
membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and
affordably.
Click here to check it out for yourself today
http://nofluffreports.com/online-membership-site-manual
The Essential Guide To Outsourcing Online
You can't afford not to look at how outsourcing can have a positive impact on the profits of
your business. So, hurry over and get your copy of this informative and business changing
report right now.
You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without
wasting any precious time.
Click here to check it out for yourself today
http://nofluffreports.com/the-essential-guide-to-outsourcing-online
Product Launch Wealth - How To Successfully Launch Your
New Product
Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing
out on something by quickly throwing together a product and sales avenue online. They're
missing out on a whole lot of money that COULD be in their pocket if they would just do one
thing before they rush to get their product up and selling.
With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going to
offer. Make them really anticipate the launch and want your product before it ever even hits the web.
Click here to check it out for yourself today
http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product
19 - No Fluff Reports - http://nofluffreports.com
Sales Funnel Strategies
Starting your online business with sales funnels is an important process. The best way to open
the door to success is by starting at the beginning. “Sales Funnel Strategies: How to Work
Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by step to
optimize every chance you have for success.
You and your business deserve the very best in order to get your online venture running and profiting as quickly as
possible. Why wait any longer?
Click here to check it out for yourself today
http://nofluffreports.com/sales-funnel-strategies
StumbleUpon Unmasked
In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also
some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is
still the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more
important to use!
If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.
Click here to check it out for yourself today
http://nofluffreports.com/stumbleupon-unmasked
Twitter Marketing Guide
Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need
to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to Use
Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!
Click here to check it out for yourself today
http://nofluffreports.com/twitter-marketing-guide
20 - No Fluff Reports - http://nofluffreports.com
Upsell Profit Tactics
You can use the information provided in my report; Upsell Profit Tactics, and start using
what you learn right away to start making more money. This is not something that you want
to miss out on. It is a great ebook waiting for you to grab it, read it, learn, and grow your
business as a result.
Click here to check it out for yourself today
http://nofluffreports.com/upsell-profit-tactics
YouTube Marketing Uncovered
Many tips you can really use and implement – even if video marketing is brand new to you.
Put all tips together, and you’ve got something more useful than a step-by-step manual that’s
out of date the moment you download it: You’ve got a report that quickly teaches you how
to adapt even as YouTube changes itself – because it focuses on universal techniques that
always work, as well as YouTube specifics that don’t change.
Click here to check it out for yourself today
http://nofluffreports.com/youtube-marketing-uncovered
How To Host Successful Money Making Webinars
Are you dreaming of building a responsive, profitable list? Are you looking for another way to
connect with your target market while establishing your expertise in your niche? Do you want
to give your potential customers a way to learn about you and your products or services in real
time on an interactive platform?
Webinars are the answer you've been searching for.
Click here to check it out for yourself today
http://nofluffreports.com/how-to-host-successful-money-making-webinars
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