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MazzPhone:215-266-8911, E-Mail: [email protected]
Senior Art Director/Creative Director-Printing and Packaging
SectorCreative Design | Art-Direction | Packaging and Printing |
Team Motivation
Accomplished, creative graphic design professional with 14+
years of work experience; Well-honed skills in
creating eye-catching, cost effective designs that meet branding
requirements and suit the target market needs.
Breadth of experience encompasses expertise in entire graphic
design life cycle which include conceptualizing and
implementing innovative design concepts for commercial product
packaging, promotional displays, showroom
graphics, photo shoots, brochures, logos, websites, ads and
marketing collateral . Proven ability in creating
professional looking packaging mock-ups, in-house for sales
presentations and assembling tradeshow / showroom
graphics. Cross-functional business acumen with the capability
to assess consumer tastes, market trends and product
details to conceptualize package designs and also motivate and
manage creative team ensuring peak performance;
In-depth knowledge of entire printing technology.Detail-driven,
committed professional with collaborative team leading
abilities and a customer-oriented approach towards business.
Instrumental in creating outstanding packaging designs for the
CDI Barbie dress up items receiving recognition
from the Mattel group in the year 2007
Art Directed two Barbie package designs that were inducted by
Mattel in 2011 into their 2012 style guide as
examples ofthe best of the best in packaging design
Recipient ofnum erous awards at both the Las Vegas and Phi
ladelphia f i lm fest ivalsfor design of DVD
covers, promotional products, movie posters, and art design for
credits and website
Won applause from CDI & Target to presentthe entire Target
"Time for Toys" line in both English and Spanish
for all stores to accommodate customers from all major
ethnicities
Major Clients Handled: Disney, Toys R Us, Walmart, Mattel, Value
City Department Stores, Burlington CoatFactory, Nickelodeon,
Marmaxx Corporation, Vanity Fair, Target, Ross and K-Mart
AREAS OF EXPERTISE
Graphic Design/Creative Services/Art Direction
Department Operations Management
Printing and Packaging Designs
Customer Service Management
Innovative Design Development
Branding & Business Development
Process Improvements
Change Management
Team Leadership and Motivation
Recruitment and Selection
Design Life Cycle Management
Project Management
Quality Management
Statutory Compliances
Relationship Management
Dedicated and Deadline Sensitive
Highly Motivated and Detail-Oriented
Cross-Functional Business Acumen
Performance-Oriented
Training and Development
PROFESSIONAL EXPERIENCE
MAZZ CREATIVE CONSULTING ,FEASTERVILLE,TREVOSE,PA
2013ONWARDS
Creative Consultant
Presently working as an independent consultant providing key
consultancy to Art Directors, Graphic Designers and
companies that search for innovative branding, merchandising,
consumer branding and packaging designs.
ALMARSALESCOMPANY,NEW YORK CITY,NY 2012-2013
The organization is a family owned company specializing in girls
dress-up & role play, childrens play cosmetics, novelty items,
ladies
cosmetics and costume jewelry and party items.Creative
Director
Led the entire gamut of functions pertaining to restructuring
and organizing all creative phases of graphic design, in
order to achieve higher standards for all packaging and
promotional displays for existing licensors, customers and
potential clients.
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MAJOR CONTRIBUTIONS
Successfully identified the problems in the art department
reporting them to the supervisor, providing
significant suggestions for solutions to these issues.
Motivated and mentored designers as a collaborative team
leaderso as to enhance the quality of work done
in the art department, improving designer productivity and
raising the team morale.
Improved art department efficiency through implementation of
collaborative processes and inter-departmental
coordination. Created innovative designs which were appreciated
by VP of Merchandising and resulted in high impact
packaging concepts and structures presented to Walmart in
November 2013.
Recognized by high-end jewelry sales and merchandizing teams,
for consistently meeting the need for
innovative packaging designs that were often completed ahead of
schedule, while always adhering to licensor
style and branding guides.
CREATIVEDESIGNSINTERNATIONAL,TREVOSE 2006-2011
The organization is the creative design division of the parent
company, Jakks Pacific, which is located in California.
Director of Creative Services
Managed all activities pertaining leadership of a team of 16
designers entailing all facets of graphic design, as well as
all creative phases that resulted in high impact packaging and
promotional displays for existing licensors, customers
and potential clients; Spearheaded internal and external design
teams to meet tight timelines and budgets, meeting
the stringent expectations of international firms requirements
for their product packaging, marketing collateral and
showroom materials.
MAJOR CONTRIBUTIONS
Instrumental in creating outstanding packaging designs for the
CDI Barbie dress up items receiving recognition
from the Mattel group in the year 2007.
Won plaudits as the first graphic designerto introduce the use
of a large illustrated doll wearing CDI dress up
items on the packaging
Commended by the President of CDI, Geoffrey Greenberg, for
raising the bar of CDIs packaging. Promoted to Assistant Art
Director and assigned to also oversee the Disney Princess line,
which is CDIs
largest and most profitable line, having thousands of SKUs.
Created a new boutique packaging in collaboration with the
Disney Art Director which is still in use for all
princess dress up items.
Promoted to co-art director in the year 2008 and to Director of
Creative Services in the year 2009 with
responsibilities encompassing not only art direction but also
departmental management.
Two art directed Barbie packages were inducted by Mattel in 2011
into their 2012 style guide as examples of
the best of the best in packaging design
Instrumental in Walmart approaching the CDIs private label team
to create new boys dress up artwork in
the year 2009 and for completion of two style guides that they
started in the year 2010.
Entrusted by Target to come up with a new name, logo and
complete style guide for their 2011 holiday
program in the year 2010. The packaging was immediately adopted
and incorporated without any changes.
THEAMERICANBELTCOMPANY,BENSALEM,PA 2000-2006
The organization is a small, family owned business specializing
in mens accessories and housewares.
Senior Graphic Designer
Entrusted with the creation of all graphic design for product
packaging, logos, booklets, and advertisements. Managed
all functions including concept and implementation of all
graphic design deliverables, going on press checks and
approving prepress samples so as to enhance customer
satisfaction. Accountable for producing innovative ways to
display new products and offer sales support for new
accounts.
MAJOR CONTRIBUTIONS
Successfully developed packaging designs for Geoffrey Beene mens
and home accessories which were
approved without any changes.
Developed packaging designs forThom McCann wallets which
required no changes.
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With expertise developed packaging designs forassorted houseware
and bar items for Marmax corporation
which required no changes
Achieved success in the development of packaging designs for
Kmart corporations basic editions
brand wallet, belts and suspenders.
Redesigned and modernized the companys corporate identity.
PRIOR EXPERIENCE
Freelance Graphic Designer, Feasterville, PA 2011-2012
The 4th Dimension Movie, LLC, Warrington, PA 2000-2006Freelance
Graphic Design
Michael Type & Graphics, Media, PA 2000Graphic Designer
Etre Creative Services, Philadelphia PA 1999Freelance Graphic
Designer
EDUCATION
BFA Graphic Design _ 1999Tyler School of Art, Temple
University
International Studies 1997Temple Rome Program
Several Management CoursesDel Carnegie, American Belt
Advanced Photoshop Class
American Belt
SKILLS
Technical: Macintosh (Mac OS 10.5.8), Adobe Creative Suite
(Photoshop, Illustrator, Bridge, In Design, Acrobat), andQuark
Express; PC (Windows XP), Microsoft Word, Excel, and PowerPoint
Languages: English (Fluent), French (Very Basic), Italian (Very
Basic)
PROFESSIONAL AFFILIATIONS
Brand Packaging, Consumer Goods & Retail
Professionals,Creative Connection, Creative Directors, Full Circle
Paper + Print+ Design, Product Safety & Recall Directory,
Women In Toys, Packaging hatsells
