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This sample business plan has been made available to users of Business Plan Pro, business planning
software published by Palo Alto Software, Inc. Names, locations and numbers may have been
changed, and substantial portions of the original plan text may have been omitted to preserve
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Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this
business plan is confidential; therefore, reader agrees not to disclose it without the express
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It is acknowledged by reader that information to be furnished in this business plan is in all respects
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This is a business plan. It does not imply an offering of securities.
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Table of ContentsChart: Gross Margin Yearly..................................................................................................14
Table: Profit and Loss..........................................................................................................15Chart: Profit Monthly.............................................................................................................15Chart: Profit Yearly................................................................................................................16
7.4 Projected Cash Flow...............................................................................................................16Chart: Cash...........................................................................................................................16Table: Cash Flow..................................................................................................................17
7.5 Projected Balance Sheet........................................................................................................18Table: Balance Sheet...........................................................................................................18
7.6 Business Ratios.......................................................................................................................19Table: Ratios.........................................................................................................................20
Table: Sales Forecast...............................................................................................................................1Table: Personnel........................................................................................................................................2Table: General Assumptions....................................................................................................................3Table: Profit and Loss...............................................................................................................................4Table: Cash Flow.......................................................................................................................................5Table: Balance Sheet................................................................................................................................6
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Creative Concepts Computer Design
1.0 Executive Summary
Introduction
Creative Concepts Computer Design will provide computer and technical consulting to local
small businesses as well as home PC users. In doing so the company will focus on marketing,
responsiveness, quality, and creating and retaining customer relations.
The Company
Creative Concepts will initially be a sole proprietorship with minimum outside financing. Creative
Concepts will be a home office start-up, utilizing one studio room in the owner's home and
serving customers in the local Eugene, Oregon area.
Creative Concepts will be initially owned by Bram Ekstrand. Depending on growth, the company
will possibly add additional employees and expand operations.
The Market
Market research indicates an available market niche able to be occupied by additional businessesof this nature. The very nature of the computing industry, with its extraordinary rate of
technological development, creates a constant need for businesses skilled in updating
and advising customers on computer-related issues. Home PC users will provide the majority of
our business revenue. These jobs will typically consist of minor upgrades services and
advising. Business Week expects the computing industry to grow at a rate of 12% and the
processor speeds to continue to expand for years to come, providing a rich resource for sales.
Creative Concepts has decided to focus mainly on the home PC market for many reasons.
These home customers typically request jobs that are easier, faster, and less resourceintensive then the opposing small business customer. In addition, this market tends to offer more
flexibility for service times allowing a more productive workday.
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Creative Concepts Computer Design
1.1 Objectives
1. To provide a service to the community that is in sufficient demand as to generate a
profit.
2. Gain a strong repeat customer base to maximize growth.
3. Become a positive influence in the community in which we operate.
1.2 Mission
To become a contributing unit of society while delivering a product of exceptional quality,
value, and in a timely fashion. We will treat every customer as if they were our only customer.
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Creative Concepts Computer DesignThe goal will be to start the venture as inexpensively as possible, with minimal outside financing.
Creative Concepts will be a home office start-up, utilizing one studio room in the owner's home.
2.1 Company Ownership
Creative Concepts will be initially owned by Bram Ekstrand as a sole proprietorship. Possibly
later adding additional employees and expanding operations as well as clientele.
2.2 Start-up Summary
Total start-up expenses are modest. This is composed of mostly equipment costs along with a
few dollars for research of consumer wants and desires and a few pads of stationary. Exact
allocations are shown on the table. Since this is a service business and not product oriented,
operational costs should remain low through the start-up process.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $150Stationery etc. $50
Brochures $0
Consultants $0
Insurance $0
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Creative Concepts Computer Design
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $720
Start-up Assets to Fund $280
Total Funding Required $1,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $280
Addit ional Cash Raised $0
Cash Balance on Starting Date $280
Total Assets $280
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabili ties $0
Accounts Payab le (Outstanding Bi ll s) $0
Other Current Liabili ties (interest-free) $0
Total Liabili ties $0
Capital
Planned Investment
Investor 1 $1,000
Investor 2 $0
Other $0
Addit ional Investment Requi rement $0
Total Planned Investment $1,000
Loss at Start-up (Start-up Expenses) ($720)
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Creative Concepts Computer Design
3.0 Services
Creative Concepts will offer computer support and upgrade service to clients of two major
categories, home PC users and small office users. These categories will define 95% of ouroperations.
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Creative Concepts Computer Designavailable to the public. Our customers will receive the most current versions of all software and
hardware upgrades requested.
4.0 Market Analysis Summary
Creative Concepts Computer Design will provide computer support in both a consulting and
technical capacity to home PC users as well as small business owners. Since Creative Concepts
is currently a one man operation it will be limited in growth to the capacity of work able to be
completed. Personal market research indicates an available market niche able to be occupiedby additional businesses of this nature. The very nature of the computing industry, with its
extraordinary rate of technological development, creates a constant need for businesses skilled
in updating and advising customers on computer-related issues.
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Creative Concepts Computer Design
4.1 Market Segmentation
The existing computer service market is so extensive categorizing it is a rather difficult task.
For our revenue-oriented purposes we will define the market into home PC users and small
business clients. Home PC users will provide the majority of our business revenue. These jobs will
typically consist of minor upgrades services and advising. The small business market will be
defined as customers with five or more computers or a network requiring service or repair.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Home PC Users 2% 25,000 25,500 26,010 26,530 27,061 2.00%
Small Business Contracts 1% 10,000 10,100 10,201 10,303 10,406 1.00%
Other 0% 0 0 0 0 0 0.00%
Total 1.72% 35,000 35,600 36,211 36,833 37,467 1.72%
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Creative Concepts Computer Design
4.2.1 Market Needs
As reported by ComputingNetmagazine, there is a substantial need for individuals capable of
performing computer upgrades and repairs in a timely and cost-effective manner in this region.
Creative Concepts is directed specifically at that market niche.
4.2.2 Market Trends
Both the software and hardware side of the computer industry continue to turn out new and
revised computer components at alarming rates. For Creative Concepts this means job
security well into the future.
4.2.3 Market Growth
As reported by the Wall Street Journal, there seems to be no end to the development of the
computer market. Business Weekexpects the computing industry to grow at a rate of 12%
and the processor speeds to continue to expand for years to come.
4.3 Service Business Analysis
Secondary market research shows computer service customers tend to be very loyal providersthat do good work and satisfy their needs. An analysis of Creative Concepts' main competitors
shows no overwhelming strengths that would be significant barriers to possible success.
Likewise, identifying competitor's weaknesses has illuminated several areas that Creative
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Creative Concepts Computer Designmouth alone will bring in many new clients. The satisfaction our consumers find will keep them as
our business.
5.0 Strategy and Implementation Summary
A value proposition of timely and practical solutions, at a reasonable rate, coupled with a
100% guarantee.
A competitive edge based on cultivating existing customer relationships.
Our target market will focus on Eugene and the surrounding areas. Market research indicates
there is an abundance of business for a small company such as Creative Concepts. If apparent a
need exists for increased business, such promotional mediums as radio or print ad could be
explored.
5.1 Competitive Edge
Our competitive advantage will be our ability to quickly take in a request from a customer and
complete the requested task in a timely fashion. Typically we will strive for a 48-hour completion
of most home PC user requests and slightly longer for small business obligations. In addition we
will conduct our services at the going wage or slightly below. Setting marginal revenue to
marginal cost until we establish a substantial customer base if not forever. With this strategy we
can undercut most competitors and gain local market power.
5.2 Value Proposition
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Creative Concepts Computer Designto sufficiently compensate.
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Creative Concepts Computer Design
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Home PC Unit 396 475 570
Small Business Unit 214 235 259
Other 0 0 0
Total Unit Sales 610 710 829
Unit Prices Year 1 Year 2 Year 3
Home PC Unit $30.00 $33.00 $36.30
Small Business Unit $30.00 $36.00 $43.20
Other $0.00 $0.00 $0.00
Sales
Home PC Unit $11,874 $15,674 $20,690
Small Business Unit $6,415 $8,468 $11,178
Other $0 $0 $0
Total Sales $18,289 $24,142 $31,868
Direct Unit Costs Year 1 Year 2 Year 3
Home PC Unit $5.00 $7.00 $10.00
Small Business Unit $7.00 $10.00 $13.00
Other $0.00 $0.00 $0.00
Direct Cost of Sales
Home PC Unit $1,979 $3,325 $5,700
Small Business Unit $1,497 $2,352 $3,364
Other $0 $0 $0
Subtotal Direct Cost of Sales $3,476 $5,677 $9,063
5.4 Milestones
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Creative Concepts Computer Designemployees are added in the future this will be revised at that time.
6.1 Personnel Plan
The following table shows my expected compensation. Since I am the sole employee I am the
only one on the books. I have decided to have my pay directly reflective of the businesses
success. Additionally, I have decided to leave a residual amount of income with the company
each month. This is intended to allow a means of adaptation or evolution of the business
should circumstances dictate expansion or the hiring of additional employees in the future.
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Owner $8,102 $12,071 $15,934
Other $0 $0 $0
Total People 0 0 0
Total Payroll $8,102 $12,071 $15,934
7.0 Financial Plan
The following sections include the annual estimates for the standard set of financial tables.
Detailed monthly pro-forma tables are included in the appendix.
7.1 Important Assumptions
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Creative Concepts Computer Design
Table: Break-even Analysis
Break-even Analysis
Monthly Units Break-even 28
Monthly Revenue Break-even $834
Assumpti ons:
Average Per-Unit Revenue $29.98
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Creative Concepts Computer Design
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Creative Concepts Computer Design
Table: Profit and Loss
Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $18,289 $24,142 $31,868
Direct Cost of Sales $3,476 $5,677 $9,063
Other $0 $0 $0
Total Cost of Sales $3,476 $5,677 $9,063
Gross Margin $14,814 $18,465 $22,804
Gross Margin % 80.99% 76.48% 71.56%
Expenses
Payroll $8,102 $12,071 $15,934
Sales and Marketing and Other Expenses $0 $0 $0
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Util ities $0 $0 $0
Insurance $0 $0 $0
Rent $0 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $8,102 $12,071 $15,934
Profit Before Interest and Taxes $6,711 $6,394 $6,870
EBITDA $6,711 $6,394 $6,870
Interest Expense $0 $0 $0
Taxes Incurred $1,702 $1,598 $1,746
Net Profit $5,009 $4,795 $5,124
Net Profit/Sales 27.39% 19.86% 16.08%
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Creative Concepts Computer Design
7.4 Projected Cash Flow
This information is presented in the chart and table below.
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Creative Concepts Computer Design
Table: Cash Flow
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $0 $0 $0
Cash from Receivables $12,657 $22,340 $29,488
Subtotal Cash from Operations $12,657 $22,340 $29,488
Addit ional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabil ities (interest-free) $0 $0 $0
New Long-term Liabil ities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $12,657 $22,340 $29,488
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $8,102 $12,071 $15,934
Bill Payments $4,391 $7,464 $10,519
Subtotal Spent on Operations $12,493 $19,535 $26,453
Addit ional Cash Spen t
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabil ities Principal Repayment $0 $0 $0
Long-term Liabili ties Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
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Creative Concepts Computer Design
7.5 Projected Balance Sheet
This information is presented in the table below.
Table: Balance Sheet
Pro Forma Bal ance Sheet
Year 1 Year 2 Year 3Assets
Current Assets
Cash $444 $3,248 $6,283
Accounts Receivabl e $5,633 $7,435 $9,815
Other Current Assets $0 $0 $0
Total Current Assets $6,076 $10,683 $16,098
Long-term Assets
Long-term Assets $0 $0 $0Accumulated Deprecia tion $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $6,076 $10,683 $16,098
Liabil ities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payab le $787 $598 $888
Current Borrowing $0 $0 $0
Other Current Liabili ties $0 $0 $0Subtotal Current Liabil ities $787 $598 $888
Long-term Liabili ties $0 $0 $0
Total Liabili ties $787 $598 $888
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Creative Concepts Computer Design
7.6 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7379, Computer Related Services NEC, are shown
for comparison.
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Creative Concepts Computer Design
Table: Ratios
Ratio Anal ysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 32.00% 32.00% 7.20%
Percent of Total Assets
Accounts Receivabl e 92.70% 69.60% 60.9 7% 21.70%
Other Current Assets 0.00% 0.00% 0.00% 46.70%
Total Current Assets 100.00% 100.00% 100.00% 71.90%
Long-term Assets 0.00% 0.00% 0.00% 28.10%Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabil i ties 12.95% 5.60% 5.52% 51.40%
Long-term Liabili ties 0.00% 0.00% 0.00% 19.10%
Total Liabili ties 12.95% 5.60% 5.52% 70.50%
Net Worth 87.05% 94.40% 94.48% 29.50%
Percent of Sal es
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 80.99% 76.48% 71.56% 0.00%
Selling, General & Administrative Expenses 38.70% 65.72% 64.96% 80.70%
Advertising Expenses 0.00% 0.00% 0.00% 1.20%
Profit Before Interest and Taxes 36.69% 26.48% 21.56% 1.70%
Main Ratios
Current 7.72 17.86 18.12 1.27
Quick 7.72 17.86 18.12 1.01
Total Debt to Total Assets 12.95% 5.60% 5.52% 70.50%
Pre-tax Return on Net Worth 126.88% 63.40% 45.17% 3.50%
Pre-tax Return on Assets 110.45% 59.85% 42.68% 11.80%
Addit ional Ratios Year 1 Year 2 Year 3
Net Profit Margin 27.39% 19.86% 16.08% n.a
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Appendix
Page 1
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Home PC Unit 0% 10 12 14 17 21 25 30 36 43 52 62 74
Small Business Unit 0% 10 11 12 13 15 16 18 19 21 24 26 29
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 20 23 27 31 35 41 48 55 64 75 88 103
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Home PC Unit $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Small Business Unit $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Other $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
Home PC Unit $300 $360 $432 $518 $622 $746 $896 $1,075 $1,290 $1,548 $1,858 $2,229
Small Business Unit $300 $330 $363 $399 $439 $483 $531 $585 $643 $707 $778 $856
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $600 $690 $795 $918 $1,061 $1,230 $1,427 $1,660 $1,933 $2,255 $2,636 $3,085
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Home PC Unit 0.00% $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
Small Business Unit 0.00% $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00 $7.00
Other 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Direct Cost of Sales
Home PC Unit $50 $60 $72 $86 $104 $124 $149 $179 $215 $258 $310 $372
Small Business Unit $70 $77 $85 $93 $102 $113 $124 $136 $150 $165 $182 $200
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $120 $137 $157 $180 $206 $237 $273 $316 $365 $423 $491 $571
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Appendix
Page 2
Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Owner 0% $0 $0 $0 $459 $531 $615 $714 $830 $967 $1,128 $1,318 $1,542
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $459 $531 $615 $714 $830 $967 $1,128 $1,318 $1,542
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Appendix
Page 3
Table: General Assumptions
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
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Appendix
Page 4
Table: Profit and Loss
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $600 $690 $795 $918 $1,061 $1,230 $1,427 $1,660 $1,933 $2,255 $2,636 $3,085
Direct Cost of Sales $120 $137 $157 $180 $206 $237 $273 $316 $365 $423 $491 $571
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $120 $137 $157 $180 $206 $237 $273 $316 $365 $423 $491 $571
Gross Margin $480 $553 $638 $738 $855 $992 $1,154 $1,344 $1,568 $1,832 $2,144 $2,514
Gross Margin % 80.00% 80.14% 80.29% 80.43% 80.57% 80.71% 80.85% 80.98% 81.12% 81.24% 81.37% 81.48%
Expenses
Payroll $0 $0 $0 $459 $531 $615 $714 $830 $967 $1,128 $1,318 $1,542
Sales and Marketing and Other
Expenses
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $0 $0 $0 $459 $531 $615 $714 $830 $967 $1,128 $1,318 $1,542
Profit Before Interest and Taxes $480 $553 $638 $279 $324 $378 $440 $514 $601 $705 $827 $971
EBITDA $480 $553 $638 $279 $324 $378 $440 $514 $601 $705 $827 $971
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $144 $138 $160 $70 $81 $94 $110 $129 $150 $176 $207 $243
Net Profit $336 $415 $479 $209 $243 $283 $330 $386 $451 $528 $620 $728
Net Profit/Sales 56.00% 60.11% 60.22% 22.82% 22.93% 23.04% 23.14% 23.24% 23.34% 23.43% 23.52% 23.61%
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Appendix
Page 5
Table: Cash Flow
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $20 $603 $694 $799 $922 $1,067 $1,236 $1,435 $1,669 $1,944 $2,268
Subtotal Cash from Operations $0 $20 $603 $694 $799 $922 $1,067 $1,236 $1,435 $1,669 $1,944 $2,268
Additional Cash Received
Sales Tax , VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $20 $603 $694 $799 $922 $1,067 $1,236 $1,435 $1,669 $1,944 $2,268
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $0 $0 $459 $531 $615 $714 $830 $967 $1,128 $1,318 $1,542
Bill Payments $9 $264 $277 $314 $251 $289 $333 $385 $446 $518 $602 $702
Subtotal Spent on Operations $9 $264 $277 $773 $781 $904 $1,047 $1,215 $1,413 $1,646 $1,920 $2,244
Additional Cash Spent
Sales Tax , VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $9 $264 $277 $773 $781 $904 $1,047 $1,215 $1,413 $1,646 $1,920 $2,244
Net Cash Flow ($9) ($244) $326 ($79) $18 $19 $20 $21 $22 $23 $23 $24
Cash Balance $271 $27 $353 $274 $292 $310 $330 $352 $374 $396 $420 $444
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Appendix
Page 6
Table: Balance Sheet
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Curren t Assets
Cash $280 $271 $27 $353 $274 $292 $310 $330 $352 $374 $396 $420 $444
Accounts Receivable $0 $600 $1,270 $1,462 $1,686 $1,948 $2,256 $2,616 $3,039 $3,537 $4,124 $4,816 $5,633
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $280 $871 $1,297 $1,815 $1,960 $2,240 $2,566 $2,946 $3,391 $3,911 $4,520 $5,236 $6,076
Long -term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depr eciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $280 $871 $1,297 $1,815 $1,960 $2,240 $2,566 $2,946 $3,391 $3,911 $4,520 $5,236 $6,076
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $255 $266 $306 $241 $278 $321 $371 $429 $498 $579 $675 $787
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $255 $266 $306 $241 $278 $321 $371 $429 $498 $579 $675 $787
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $255 $266 $306 $241 $278 $321 $371 $429 $498 $579 $675 $787
Paid-in Capital $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Retained Earnings ($720) ($720) ($720) ($720) ($720) ($720) ($720) ($720) ($720) ($720) ($720) ($720) ($720)
Earnings $0 $336 $751 $1,229 $1,439 $1,682 $1,966 $2,296 $2,681 $3,133 $3,661 $4,281 $5,009
Total C apital $280 $616 $1,031 $1,509 $1,719 $1,962 $2,246 $2,576 $2,961 $3,413 $3,941 $4,561 $5,289
Total Liabilities and Capital $280 $871 $1,297 $1,815 $1,960 $2,240 $2,566 $2,946 $3,391 $3,911 $4,520 $5,236 $6,076
Net Worth $280 $616 $1,031 $1,509 $1,719 $1,962 $2,246 $2,576 $2,961 $3,413 $3,941 $4,561 $5,289