Ice-cream X Creative concept 1. Ice-cream X in winter – it is the only effective clue to induce your friends to pay you a visit. So you just open an ice-cream box and... your old fiends (or family members) whom you have not seen for a while come to you immediately. 2. Ice-cream X in winter – it is a great opportunity to remember summer. There can be such visual examples: 1) An open freezer in which one can see lush green grass and a portion of ice-cream drowned in it. 2) A portion of ice-cream casts a shadow on the snow. Lush grass thrives where the shadow lays.

RIMI – market shop

Creative concept

1. Everybody adores small (items, animals and children) It is well-known that small objects entrance positive emotions. A one-month puppy which can barely stand on his paws attracts more compliments than a dog. This idea looks nice and pleasantly translated into actions. Various people are staring at something behind the objective-lens. It is obvious that they enjoy what they see – they are smiling and expressing positive emotions. First, in the beginning of a clip, people would be leaning and looking into camera. They would say to each other: “Look, that is so cute! So little, tiny. So lovely!”. In the end of the clip the reduced price of an item would be shown.

2. Shrunken prices

Prices may shrink just like a woolen sweater. And not just like this. They can shrink like numbers written on a rubber. Or we can simply write using fine or reduced print: Prices in rimi shrunk”.

3. Low prices symphony

When prices are getting lower you become very happy. This even makes you sing

4. Prices’ explosion

Massive things fall into small pieces after an explosion. I do not knot what customers expect from RIMI (harmony, positive emotions, aggression or anything else) so I am not able to predict if this “aggresive explosion” suits. Cartoons, comic-strip, visibly painted or realistic nuclear mushroom could be applied in a visual material.