Creative Communication

How to bring great ideas to life!

Today’s Topics

• Leadership Support

• Communication Details

• Wellness Committees

• Culture of Health

• Marketing

Leadership Support

• Define the roles in communication that leadership will take.

• Create a mission statement that aligns with the core values of your school/district:

• District - Inspire, educate, and prepare each student to achieve to high standards, contribute to our community, and thrive in a global society.

• Wellness - The ESEBT Wellness Program will create a culture of wellness by engaging staff in opportunities to enhance their overall health and quality of life.

• Vision – Every employee realize their optimal health potential.

The 5 W’s of Communication

• Who

• What

• When

• Where

• Why

Types of communication

• Educating – this type of communication educates people on the value of healthy living.

• Engaging – this type of communication asks people to engage in a program or activity that you are providing.

Communication Channels

• Newsletters• Webpage• Bulletin boards• Emails• Meetings• Marketing materials• Facebook/Social Media• Payroll• New Hire Orientation

Measurement

“You can’t change what you can’t measure”

• Bitly

• Webpage login

• Email clicks

Wellness Committee/Champions

• Identify leaders that can inspire others to engage in wellness activities.

• Invite all of those who have a passion/interest in being part of a wellness team.

• Hold virtual meetings with conference calls.

• Update the team via emails as to the upcoming programs to begin to create support and assistance from team members.

• Make it easy for them to be part of the wellness committee.

Building a Culture of Health with Communication

Getting the word out for your program.

Creating a Healthy Culture with “E’s”

• Environment

• Engage

• Enable

• Empower

A,B,C,D,E’s to a Culture of Health

• Access

• Build Leadership Support

• Creativity

• Define Goals and Objectives

• Educate

Brainstorm

BrandingDesign of Distinction

Building Your Brand

• Define what your program is, and what values are important to you

• Develop a name for your program

• Create a tag-line

• Design logo

• Color scheme

• Use school/district templates

MarketingCreate a “brand” and use marketing tools to communicate your

program.

Marketing• Incentives

• Posters

• Clothing

It Begins With YouCreative programing and communication for

Mindfulness Based Stress Reduction

Minding Your Way

• Walktober

• Happiness Project

• Digital detox

• Mindfulness in the Classroom

• HealthTrails

EPS Wellness Channels of Communication

• Newsletter• Webpage• Emails• District champions• Payroll• Meetings • Bulletin boards• Marketing products

EPS Marketing Tools

T-shirtsCreate a message that everyone will

want to share.

Wrist Bands

•These can be a constant reminder to stay on track on a daily basis.

Challenge CoinCreate your own “prize” for those that embody wellness.

Crafting Events

• Lunch time events

• Annual Well-Being fair

• Wellness workshops

Resources

• Mightynetworks.com

• Crafts

• Customink.com

• WelCOA

• Kaiser Thriving Schools