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Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
Is your content shareableand distributable?
What are the issues?
Creative Commons
Exploration
How can you make timeexploring blogs and othersocial media and leavecomments?How do you answer “whybother” ?
Technorati
Set up a single user blog
How will you make a habitwriting?
Blog
How can you tell the storyof your organization with ablog?
How can you blog theimpact?
Blog
You set up a blog for per-sonal learning.
How will you make it ahabit?
What will you write about?
Blog
Search and bookmark siteswith associated keywordtags
Willing to make an effort toshare? Can you deal withthe messiness?
Social Bookmarking
Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
It’s about integratingsocial media tools withproven fundraisingstrategies and tools.
How will you do it?
Mixing
The best blogs encourageconversation.
Comfortable having a con-versation with your audi-ence?
Blog
Responding to whatpeople are sayingabout your cause, pro-gram, or organization.
How will you shift fromblasting your messageout?
Listening
User-generated promo-tional content?
How can you incorporateuser-generated contentideas in the promotion?
Content
You let your supporters be-come messengers for yourcause. How comfortableare you letting control ofyour message and brand-ing?
PersonalFundraising
Video SharingWhat is your goal?What site meets your goal?What stories will you tell?
Video Sharing
Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
Twitter is IM/microblogging tool.
Can you benefit froma twitter presence?Save time or waste time?
Move to feeds
Increasing use of blogs andother tools mean most con-tent can read using RSSfeeds
Can you make readingfeeds a daily habit?
RSS
You can use RSS republishcontent from other placeson your blog.
What makes the mostsense?
RSS
You set up a presence on asocial networking site andmake friends?
Which site is right for you?
Will you find the time tomaintain your profile andmake friends?
Social Networking
A wiki provides groups withcollaborative publishing andworkspace
Wikipedia is open-sourceencyclopediaConfident aboutcollaborating?
Wiki
Social Networking
You set up a presence on asocial networking site andmake friends?
Which site is right for you?
How will you organize dif-ference campaigns?
Social Networking
Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
How will you master thecomfort, capacity, andcompetency needed toblog?
Blogs
A 3-D immersiveenvironment
Can you reach enough peo-ple to justify the invest-ment in time?
Virtual Worlds
You tell the story of yourorganization through photosharing.
Enthusiastic photographersprepared to share?
Photosharing
Which networking site isright for you? How canEstablish and sustain a per-sonal professional networkthat gets things done.
Social Networking
You use a charity badges orfundraisingwidgets to raise money
How will you encouragepeople to contribute?
How will you leverage anetwork effect?
Widgets
Social Networking
Are there tools or tech-niques not included on acard that you need?
Wild Card
Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
Ego Feeds Digg Audience
Do you know whatyour audience is likely
to be doing online?
What will your donor-base be doing online in
the future?
Openness
Is your organizationcomfortable withtransparency?
What are some of theissues?
Adoption
The best place to startis with some low riskexperiments. Whatwill your experimentlook like? What willyou learn?
SocialNetworking
How will you funnelyour friends to yourweb site?
Use Technorati to set up“watch lists” to follow yourtrail in the social web.
How will you make the timeto follow and comment?
How might you use this re-search?
Collaborative news sourc-ing is where crowds of peo-ple rate news items. Popu-lar items rise to the topand attract traffic.
How will you organize yoursupporters to “vote” foryour content?
Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
Share Your Story Wild Card Blog
Will you use a blog toadvocate for a point of
view?
Photo Sharing
Photosharing sites likeflickr let you publishphotos in more than
one place
How might you use aphoto sharing site like
flickr?
Photo Sharing
You can run a photocontest on flickr. Howmight you design it soit supports your fund-raising or marketingstrategy?
Adoption
You may encounter re-sistance. What issuesmay come up? Whatis your strategy?
How can you get your or-ganization’s clients to sharetheir stories on a blog?
What else do you need?
Sources: Creative Commons License: http://creativecommons.org/licenses/by-nc-sa/3.0/
Sources: David Wilcox, Social Media Game
Wikipedia Optimize Content Social Networking
You need to maintainyour profile, approvefriends, add content,
etc?
How will you maketime to do that?
Sharing
Is sharing your con-tent intentional or
inadvertent? How tomake it intentional?
What are theconstraints?
Widgets
You want to incorpo-rate a widget for per-sonal fundraising.
How will you deal withthe back-end?
Social MediaMetrics
How will you measuresuccess? It make maynot cents, but how willyou justify?
Does your cause or organi-zation have a Wikipediapage? Is your cause ororganization included in awikipedia page about a re-lated topic?
Make sure your content iseasy to find, scan, andshare.
Can readers pass long yourcontent easily?
