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TRENDYPLAYFULSURPRISEDJOYFUL IBIS STYLES LIVERPOOL
UNITED KINGDOM
CREATIVE BY DESIGNEvery ibis Styles hotel is a center of creativity, surprises and joy. Each one has an eclectic design to express a theme, and no idea is too creative: Alice in Wonderland, a farm in the middle of Paris, a journey through history of aviation... You name it, and there is an ibis Styles built around it. ibis Styles hotels also offer comfortable and creative rooms, kids corners and inventive social spaces. Welcome to the most creative and playful economy hotel brand!
ibis.com
FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT
AU
GU
ST
20
18 –
PH
OTO
S ©
AC
CO
RH
OT
EL
S P
HO
TO L
IBR
AR
Y
# 1BEST RATE PREMIUM OF ECONOMY
BRANDS IN 13 KEY COUNTRIES (11€ BRAND AVERAGE)
430HOTELS
430STYLES
CUSTOMER PROFILE
POSITIONINGRATING Creative Economy International 3 starsSEGMENT Economy
DOMESTIC 64% INTERNATIONAL 36%
BUSINESS 51% LEISURE 49%
LATEST OPENINGS
TOP 5
DEVELOPMENT PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
CAPITALS, KEY CITIES & RESORT DESTINATIONS
MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
TOP 5 FLAGSHIPS TO VISITSÃO PAULO BARRA FUNDA BRAZIL
PARIS NATION PORTE DE MONTREUIL FRANCE
BUDAPEST CENTER HUNGARY
SINGAPORE ON MACPHERSON SINGAPORE
BALI PETITENGET INDONESIA
NEAR
60%OF FRANCHISEES IN THE NETWORK
=
KEY IDENTIFIERSMultiple Styles & Storytelling DesignEach hotel has a story to tell that is spread over the client experience to increase brand preference.
Family Offer Kids corner, suited menus, puericulture equipments, family rooms, etc.
SweetBed by ibis StylesThe best sleeping experience on the market in terms of technology, design, product & price/quality ratio.
Heartists of the Happy Moodibis Styles’ promise is to anticipate guests’ needs and to create moments of unexpected joy that will feed their happy mood.
NHA TRANG, VIETNAMLEEDS CITY CENTRE ARENA, UNITED KINGDOMLAVAL CENTRE GARE, FRANCEULAANBAATAR POLARIS, MONGOLIALIMA CONQUISTADORES, PERU
DEVELOPMENT New Built & ConversionNETWORK 432 & 44,652 HOTELS ROOMS
PIPELINE 180 & 26,535 HOTELS ROOMS
45COUNTRIES
NUMBER OF HOTELS AND ROOMS PER REGION
NETWORK + PIPELINE
EUROPE310 hotels
25,761 rooms Pipeline: +9,070 rooms
ASIA / PACIFIC87 hotels13,893 rooms Pipeline: +10,100 rooms
AFRICA MIDDLE EAST
7 hotels1,463 rooms
Pipeline: +3,294 rooms
AMERICAS28 hotels3,535 rooms Pipeline: +4,071 rooms
73 %
19 %
+63 %
CRS* CONTRIBUTION RATEibis Styles room revenue via AccorHotels CRS*
WEB Ibis Styles online direct sales: AccorHotels web sites and mobile• 1.8 M ibis Styles room nights• €130 M ibis Styles room revenue
MOBILE GROWTH ibis Styles room revenue via AccorHotels CRS*
DISTRIBUTION
Net
wo
rk &
Pip
elin
e as
of
end
Jun
e 20
18O
ther
fig
ures
as
of
end
20
17
PROGRAMMINGROOMS URBAN
— Average number of rooms 100 and +— Room average size (1) (sqm) 20 - 24— Total Gross Floor Area (1) (sqm) 40 - 50
FOOD & BEVERAGE
WELL-BEING
MEETINGS, EVENTS & OTHERS
1 restaurant (2)
shared with breakfast room1 bar (2)
Fitness center (2)
Swimming pool (nice to have)
Meeting rooms (2)
Web cornerKids area
(1) For AAA ultra city center, historic conversion, the room size
and areas can go down by 15-20% (2) Based on market demand
Net figures *Central Reservation System