Logo Design BriefID : 5

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First Last

Name *

Company/Business Name *

City State / Province / Region

ZIP / Postal Code Country

Address *

Street Address

Address Line 2

Phone

Website

http://

Enter Email Confirm Email

Email *

How Did You Find Me? *

I would be grateful if you could tell me how you found me, or who referred you? For example, via:Google, Twitter, personal recommendation etc.

Logo & Identity Budget TiersPlease choose one of the five options below whilst inputting N/A for the rest. If your budget spans,say, the £3000 – £15000 tiers, then please choose both, and leave a note for me at the end of theform.

£30000—£60000 *

N/A

Here we are mostly talking about large corporate companies that have a country and global widepresence. As such, the pricing reflects the level of research and preparation needed for global roll-out.

£15000—£30000+ *

N/A

In this budget range we are mostly talking about companies/businesses that have acountry/nationwide reach. Therefore, the work needed to adequately research and prepare forsuch large scale projects is significant.

£6000—£15000+ *

N/A

If you are a small to large business/shop/skilled professional with/without physicallocations/premises, a consultant, and generally any person or business that requires a solid visualidentity to ensure that you can rely on your brand to attract the right clientele, then you aregenerally looking over £6000+. This will ensure that I have the time and means to fully researchand understand everything about what you do and what you need to say. Time is crucial whendeveloping a strong visual identity, it needs to reflect the personality of your company as well assend out specific messages to potential customers. Larger projects usually takes at least a month,usually closer to two months to complete.

£3000—£6000 *

N/A

Suitable if you are looking for something more substantial than just a standalone logo design.Maybe you have other visual brand identity requirements that a single logo design will not achievefor you. This will provide you with an identity solution including: substantial advice and consultationduring and after the initial project ends.

£1250—£3000 *

N/A

If you are looking for a standalone logo mark, and are: a small business, self employed, freelancer,consultant, small web based business, or looking for a application icon design then you are lookingat around £1250—£3000.

Sub £1500

Sometimes available to take on sub £1500 projects if: the conditions tie in nicely with my existingschedule, the project is reasonably straightforward, and has reasonable expectations. It may alsocover work needed to smarten up/refresh an existing logo. Will also consider non-profit work.Please explain your requirements (above) with your available budget.

SchedulesPlease provide me with information relating to you ideal completion date. The completion date relatesto the date you expect/need/would like the physical logo files in your hand.

Project Completion Date *

N/A

Urgent—Help Me! (Optional) *

N/A

If you have a particularly urgent requirement, then I may be able to help you depending on my workload. A premium will be applicable for any Urgent work started within a week and completed withintwo weeks.

Logo & Brand InformationPlease answer all as completely and as descriptively as possible. This is not the time to rush or skipthe filling in for a form.The idea with all this is for me to be able to get a good idea of what you do,and I can only do that with information.

Logo Wording *

Please detail exact wording for logo. For me its 'imjustcreative', for Coke its 'Coca-Cola' etc.

Tag Line (Optional)

If you have an existing tag line, which needs to form part of the logo, then please enter this here. Ifyou don't have a tag line then I would recommend that we work on creating one for you. A good tagline can often form the platform for the visual direction of the logo.

Do You Need A Tag Line? *

N/A

What Are You, Your Business, All About? *

Please describe what you are all about. This is where I need you to be descriptive and detailed aspossible. This is when you need to sell what you do so I can understand, to the best of my abilities,what I am designing a logo and/or brand identity for.

Elevator Pitch *

This is a refined and optimised version of above. Think along the lines of the Elevator Pitch. Youhave just a minute, or two, to enthusiastically explain and describe what you do before I exit theelevator.

Keywords & Descriptive Phrases *

List any words, keywords or phrases that best sum up the overall emotion, mood and impressionyou need the logo/brand to convey. This is all about creating the appropriate perception in yourtarget market.

Their Perception *

Outside looking in. What would be the ideal range of feelings and emotions you would like potentialclients, customers, general public to feel when they view or think about your brand?

Target Audience *

Please list, or describe, the type of people that need to be influenced by the logo when they see it.This is very important as it's all about ensuring your message is conveyed to the right audience.

Specific Perceptions? (Optional)

If you have a specific,and quite niche/specialised target market, then please detail more here.

Unique Or Common? *

Does this logo need to compete with existing similar businesses, companies etc? Or are you moreof a unique business idea: there will be no major competition in terms of identity to really make abigger or more stylish splash?

We Are Unique

We Are One Of Many

We Want To Be Different

Direct Competition *

Please list any local, regional and/or worldwide competitors. We absolutely need to know how yourcompetitors brand and position themselves before we can create a visual identity for you. Pleaseprovide me with URL's of websites andnames of companies that you compete with, or have asimilar agenda to.

Indirect Competition (Optional)

This is about being prepared. There may be companies that you don't compete with directly, but dochoose, or have to, take notice of what they are up to. They may not be competing yet, but youmight feel that one day soon they could be sitting on your doorstep.

Number Of Staff *

This gives me an idea of the scope of the project in terms of staff and client awareness for theidentity.

Premises Of Business *

Are you home based, or work in offices? If you have multiple offices and/or locations then pleasealso specify.

Technical & Practical DetailsSuper important that I know exactly what you are requiring from me so there are notmisunderstandings. Some aspects of brand identity work I am unable to, so we need to ensure thatyour expectations are fully met.

Logo Style *

Check all that apply.

Company Logo

Personal Logo

Website Logo

Software/Application Logo

Icon Style (Optional)

If you are requiring application icons along with your logo design then please check all that apply.

Web Application Icon

Macintosh Application (Dock) Icon

Third Choice

iOS Application Icon

iPhone Retina

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Logo Colour Style *

Check any/all that apply.

Full Colour

Two Colour

Single Colour

Black & White

Logo Style Type (Optional)

This is optional, but you may all ready know you want a typographic only logo, or you want a'standard' combination logo that has both wording and separate graphic element. If you haveadditional requirments you can add them below.

Combination Logo

Typographic Logo

Monogram

Transparency

Initials

Additional Style Requirements? (Optional)

You may be looking to use various print finishes on your logo when printed on stationery,letterheads, business cards, etc. Examples could include: embossing, Spot UV, Blind Emboss,Letterpress. It's useful for me to know if you have considered these before I start designing thelogo. Please let me know what you have considered in this regard.

Where Will The Logo Be Used? *

I need to know where you plan to use the logo as this determines how flexible and adaptable thedesign needs to be.

Website

Stationery

Vehicle Livery

Exterior SIgnage

Clothing—Screen Printing

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Logo Size *

This relates to the above question. I need to know how the logo will work in the real world at theextreme of sizes. A logo that looks great on a letterhead may not be legible on the side of a pen. Sofor example please tell me if you need the logo to be legible printed on the side of a pen, and/oradorned on the side of a building.

Your Shopping List (Optional)

If you are looking for more than a logo design, then please list here all the brand identity elementsyou are looking for. For example, you may need: logo design, stationery designs, brochuredesigns and other print related requirements, exhibition or conference stands, signage, websitedesign/development etc. Some aspects I am unable to help with, so this list will ensure I knowexactly what you are looking for, and if I can't help with something in particular we can discussoptions at this point.

Optional InformationIf you have any particular ideas, or thoughts about the logo then please use this section to helpcommunicate these with me. None of these fields are required.

What Logo Designs Inspire You?

In the absence of a client meeting, this helps me get into your 'mind'. See what wavelength you areon, and also if the wavelength you are on is indeed suitable. Please provide URL's of any logos youlike. I also have my own Logo Design Gallery called Logo Stack:http://imjustcreative.com/logostack

Colours

Are you looking to avoid or implement certain colours? Please list colours that you feel would havea positive or negative impact.

Specifics?

Are there any images/symbols/icons you like, images you feel sum up who you are, what you do?You may have a crest, some personal symbol you would like to include. You may just have somerandom thoughts you would like to share about where the logo design 'could' travel.

Talk To Me

If you have more informtion that couldn't be squeezed in above then please feel VERY free to usethe space below.