CREATIVEBRIEF

Please Provide:Project Name - Date Company Name

Company Website Contact Person Contact Email Contact Phone

To use this brief template,click File > Make a Copy

Please complete the form as fully as possible, as this will help us to provide the best matching style of video to you.

When completed please email to david@viddacity.com

1. OVERVIEW What is the big picture for your project. What previous experience and/or projects relate to

this current one?

3. TARGET AUDIENCE

Please provide as much demographic information as you can? Area, age, gender, race, and income level. If possible, please state the one key piece of information as it relates to your project.

6. TONE

Paired with the message, what would you like your project to be - funny, sincere, scary?

5. MESSAGE What is the theme and message of your project?

VIDEO PRODUCTION CREATIVE BRIEF

2. OBJECTIVES

TANGIBLE GOAL #1What do you want this project to accomplish?

TANGIBLE GOAL #2 - What is your idea of success

for the project?

TANGIBLE GOAL #3 - What else would you like

the project to achieve?

4. COMPETITION - Who is your main competition? What is your marketplace like at the moment?

If you have any figures, please provide them.

7. VISUALS

Do you have a particular 'look' that you would like the project to follow? What types of images or sequences would you like to see? ie modern & street, modern & clean, countryside & green, technical & data etc.

VIDEO PRODUCTION CREATIVE BRIEF

10. STRAY OBSERVATIONS

Here’s a place to add your own section. Do you

have something that needs to be addressed for

this project? Or some other part of the process

you need? Please list it here.

8. SCHEDULING - Please provide any schedule details you may have? If possible please provide any deadlines or trouble spots, such as holidays, external providers etc?

9. BUDGET - What is your budget for this project?

Please provide figures.

VIDEO PRODUCTION CREATIVE BRIEF