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Creation of Artwork & Prepress Simon Fieuws Software Application Specialist

Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

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Page 1: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Creation of Artwork & Prepress

Simon Fieuws

Software Application Specialist

Page 2: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

How to become a flexible packaging hero

Page 3: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Flexible packaging workflow

• Specification & briefing

• Design & prepress

• Customer approval

• Quality control

• Platemaking

• Printing

Page 4: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Some highlights

• 3D in flexibles

• Prepress challenges• File verification

• Barcodes

• Manage file separations

• Trapping

• Quality assurance

• Color Management

• Automate & Collaborate

Page 5: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

3D in flexibles?

• 2D designing in 3D world

• Hard to communicate with stakeholders

• Difficult & time consuming to create physical mock-ups

• Calculate distortion for shrink sleeves is difficult

Page 6: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

3D in flexibles!

• Link between graphics & structure• Save in positioning graphics

• Direct visual 3D feedback• Quality control on final

product

• Digital mock-up• Faster approval

Page 7: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Prepress

• File verification

• Barcodes

• File Separations

• White underprint

• Trapping

• Step & Repeat creation

• …

Page 8: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

File verification?

Technical Drawings Artwork

The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition.

Copy

CodabarCode 128Code 39Code 93Data MatrixEAN 13GS1 DataBarITF-14PharmacodeQR CodeUPC

Tech Specs Pre-press

The quick smart packaging expert jumped over the lazy competition.

b a r c o d e

5% 16% 58% 2% 19%

Page 9: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

File verification!

• Preflight

Find

Fix

Verify

Page 10: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Barcodes?

• LowRes & bitmap barcodes

• No control between received barcode and required barcode

• Non protected object

Page 11: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Barcodes!

• Recognise barcode

• Create any barcode

• Apply distortion

Page 12: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Reseparate files?

• Designers use any color

• Reduce number of inks/separations

• Efficiently improve colorstability on press

• Difficult to rework image separations

Page 13: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Reseparate files!

• Tools to help you to manage your separations

• Plugins for Adobe Photoshop to reseparateimages

Page 14: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Trapping?

• Manual job • Labour intensive

• Error prone

• Operator dependant

• How to trap soft masks?

Page 15: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Trapping!

• Trapping result covers• Technical & Aesthetic

aspects

• Avoid operator intervention

• Uniform

• Fast & correct

Page 16: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

QA?

• No visual on incoming and printed differences

• Difficult to predict printed result of a file• Flexo limitations

• Object based screening

• Moiré

• Sensitive trapping

Page 17: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

QA!Flexo Print Preview

Breakouts

Compare files

Page 18: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

White Underprint

• Create white underprint for transparent & metallic substrates

• Add or subtract to existing white underprint layer

• Verify your white underprint with backside view

Page 19: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Color Management?

• Difficult to make print curves

• Labour intensive

• External factors may change• Ink

• Anilox

• Hard to find skilled labour

Page 20: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Color Management!

• Easy to use wizard interface

• Wizard creates• DGC curve

• Min dot generation

• Dot clean up

• All based on your print variables

Flexible Packaging Flexo Press

Wizard to guide user inmaking and interpreting print

samples

Page 21: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Automate & collaborate?

• Unstructured communication• Approval

• Data Entry

• Internal & external communication

• Manual processes & tasks• Labour intensive

• Repetitive actions

• Errors

• Utilization of skilled labour

Page 22: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Automate & collaborate!Output and connect

automated trapping

file preparation

file export

automated step and repeat

automated quality checks

color conversion

cloud storage

MIS/ERP

enterprise

web portals

graphic files

data files

cloud storage

MIS/ERP

enterprise

web portals

print ready files

hardware

printing pressfinishing

platemaking

processed automaticallyInput from multiple sources

increase consistencyreduce errorssave time

Approval & Collaboration

Page 23: Creation of Artwork & Prepress€¦ · •Design & prepress •Customer approval •Quality control •Platemaking •Printing. Some highlights •3D in flexibles •Prepress challenges

Questions?

Visit usHall 3 - Booth n◦C60