Creating Your Website with Style + Strategy

I know exactly what I want my site to look like but has given no thought

to the content

Looked through all my competitors sites and copied what they

were doing

Save Time

Save Money

Save Your Sanity

Website Strategy

1. How People Will Find You2. How They Will Move Through Your Site3. How You Will Stay In Touch

§  Define Your Offer(s)§  Create A Client Profile§  Decide What Actions You Want Visitors to Take§  What Pages Will You Need§  Establish Your Goals + Metrics§  Decide How You Will Promote Your Site

Let’s start with STYLE

Style is what you see, and it makes you feel.

Your Style Tools

•  Fonts •  Images + Graphics•  Color•  Layout•  Feel

Your Strategy Tools

WebsiteBlogEmailSocial MediaOnline Events

The key is to have a strategy for each one

Strategy = IntentionalStrategy = Purpose

Use Your Tools With an Intentional Purpose

Your Website

Who’s Visiting?What Do You Want Them To Do?

Your Blog

Blog for your audience while keeping SEO + Social Media in Mind

Super Simple SEO

•  Use Keyword Phrase•  Permalinks•  Headings•  Alt Tags on Images•  Link to Other Posts•  Include in Body of Post

Email

Offer something FREE in exchange for an email address

Places to make the email ask

•  Header•  Sidebar•  Footer•  At the end of a blog post•  Landing Page•  About Page•  Home Page•  Pop Ups  

Social MediaThink of social media as a one way tool.

You want to send people from social media to your site, but not to social media from your site.        

Online Events

Share your expertise and build your list

Kinds of Online Events•  Webinars•  Podcasts•  Challenges•  Interviews•  Telesummit  

How this might all look

Website – Sells for youBlog – Brings in traffic + provides sharable contentEmail – Keep in touch with clientsSocial Media – Expand your reach + drive trafficOnline Events – Build Your List + Share your expertise

Stylish + Strategic Websites for Empire Building Entrepreneurs

MelodyeHunter.com@melodyehunter