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March 31, 2010
Bettina Hein
Founder & CEO
Pixability, Inc.
Jeanne Hopkins
Director of Marketing
HubSpot Inc.
Creating Your First
Marketing Video: Dos
and Don’ts
Agenda
1. Introduction
2. Dos: 10 tips for easy videos
3. Don’ts: 3 things to avoid
4. Questions?
© Pixability, Inc.
© Pixability, Inc.
Marketing Video Tip #1: Get easy-to-use camera
•Find a camera
that allows for
easy download
•Spend $100-200
•Good ones are:
Flip Camera
Kodak Zi8
Marketing Video Tip #2: It’s the content, baby
•Think about your
best customers:
What interests
them?
•Shorter is better
– 2 minutes!
•Examples: How-
to, customer
case studies and
product demos
•Don’t overthink it
Marketing Video Tip #3: Hold still
•Hold the
camera with
both hands
•Count to 10 in
your head for
each shot
•Use a (small)
tripod
Marketing Video Tip #4: Quiet Please!
•Find a quiet place
for interviews
•Ask interviewees
to speak up
•Get close to your
subject for best
audio
•Turn off fans and
loud machines
Marketing Video Tip #5: Lights, camera, action
•Turn on all
available lights
•Use daylight
•Film with
people face to a
window (NOT
their back!)
Marketing Video Tips #6-10: Advanced tips
Tip #6: Location, location, location
Tip #7: Vary the distance
Tip #8: Lips sealed
Tip #9: Be authentic
Tip #10: Edit
Bonus tip: Clear call-to-action
Questions?
14
© Pixability, Inc.
Pixability: Just 3 easy steps
