Creating the Best Way to Read and Publish EPUB 3 e a revolução da Acessibilidade no mercado (Epub...
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Creating the Best Way to Read and Publish EPUB 3 e a revolução da Acessibilidade no mercado (Epub 3 and the Market Accessibility Revolution) Stephen King - Presidente do grupo DAISY With José Borghino - Diretor de Política da IPA International Publishers Association Moderador: Pedro Milliet - Fundação Dorina Nowill - Brasil
Creating the Best Way to Read and Publish EPUB 3 e a revolução da Acessibilidade no mercado (Epub 3 and the Market Accessibility Revolution) Stephen King
Creating the Best Way to Read and Publish EPUB 3 e a revoluo da
Acessibilidade no mercado (Epub 3 and the Market Accessibility
Revolution) Stephen King - Presidente do grupo DAISY With Jos
Borghino - Diretor de Poltica da IPA International Publishers
Association Moderador: Pedro Milliet - Fundao Dorina Nowill -
Brasil
Slide 3
Creating the Best Way to Read and Publish Publishing Industry
Access Challenge Your industry is being transformed by e-books and
the digital revolution Print books have been a huge barrier to
education, work and culture for people with a print disability The
E-book revolution offers the opportunity to transform your industry
to better include people with print disability at minimal cost
Global publishing leaders have taken up the challenge; Charter for
accessible publishing IPA, IFRO, International Authors Forum, WIPO,
UNESCO Elsevier, Pearson. Harper Collins, Random House -------
Slide 4
Creating the Best Way to Read and Publish Will you take the
Access challenge? Support the Charter for inclusive publishing Take
positive action to improve access
www.accessiblebooksconsortium.org
Slide 5
Creating the Best Way to Read and Publish What I am going to
cover Who am I? How can I help you improve business? Whats the role
of the DAISY Consortium in helping you deliver The Publishing
Industry Access Challenge What is ABC: Accessible Book Consortium
industry partnership; and how you are part of it. The Global E-Pub
3 revolution What inclusive publishing looks like What you should
be doing?
Slide 6
Creating the Best Way to Read and Publish Who is Stephen King?
A career in consumer Publishing 10 Years with (Harper) Collins
publishers Dictionary & Children's book publishing Early use of
computers & databases in publishing 7 years Films, Video &
Art publishing 20 years RNIB publishing: Large print, Braille,
Talking books & e-Books Founding member of Daisy Consortium Now
President of Daisy Consortium Board member ABC: Accessible Book
Consortium
Slide 7
Creating the Best Way to Read and Publish How can I help you?
Do you want to still be in business in 5 years time? Do you want to
reach more customers? Do you want to improve your efficiency? Do
you want your industry to rise to the 21 st century challenge of
Equal access for all? Let me tell you about how inclusive
publishing with E-pub 3 will give your business a big
advantage
Slide 8
Creating the Best Way to Read and Publish But First: Let me
tell you about the DAISY Consortium and ABC Why we are creating the
best way to read and publish What is print disability How print
disabled people get excluded from education, work & culture How
many people have a print disability? How are they served at the
moment? How do E-Books help? How does Inclusive publishing
help?
Slide 9
Creating the Best Way to Read and Publish DAISY is a Global not
for profit consortium Not for profit members, For profit
Friends
Slide 10
Creating the Best Way to Read and Publish DAISY member support
our vision of better inclusion of people with print
disabilities
Slide 11
Creating the Best Way to Read and Publish Our DAISY Consortium
Vision People have equal access to information and knowledge,
regardless of disabilities Our Mission Working to create the best
way to read and publish, for everybody, in the 21 st century By
delivering global partnerships... that build a more effective
solution for everyone. Committed to a common mission & vision.
Coordinating resources to deliver global change
Slide 12
Creating the Best Way to Read and Publish Global partnerships
for Inclusive publishing
Slide 13
Creating the Best Way to Read and Publish
Slide 14
Our goal is confident readers reading what they want, when they
want with eyes, ears or fingers Wherever they are in the world
Slide 15
Creating the Best Way to Read and Publish Since Caxton people
with print disability denied access
Slide 16
Creating the Best Way to Read and Publish Print disabled
learners denied access to curriculum
Slide 17
Creating the Best Way to Read and Publish What is print
disability? (Numbers are uncertain) Blind & partially sighted
people ~285 Million globally Includes many older people with age
related conditions 1 in 7 people over 60 struggle to read ordinary
print www.who.int/mediacentre/factsheets/fs282/en/ Dyslexic
conditions 1 in 5 US students have a language based learning
condition & dyslexia is the most common. UK estimates 4% of
population had dyslexic conditions and up to 15% prone. 20-30%+ of
Prison population found to have Dyslexia Stroke, Aphasia and other
physical problems
Slide 18
Creating the Best Way to Read and Publish Until now Libraries
for the Blind have helped people Reading with eyes ears &
fingers
Slide 19
Creating the Best Way to Read and Publish But libraries cant
keep up Explosion of publishing worldwide Making Giant print,
Braille, talking books, is expensive Only 5% of books available in
these formats in best performing countries Curriculum materials
very difficult
Slide 20
Creating the Best Way to Read and Publish WBU Launched The
Right to Read Campaign in 2000 "Less than 5% of books are available
in any accessible format" "Its a book famine" "We want the right to
read the same book at the same time, price and place as everyone
else DAISY Consortium takes up the challenge!
Slide 21
Creating the Best Way to Read and Publish DAISY Consortium
Strategy 2000 A better way to read: Delivered by 2004 Digital
talking books with good navigation E-books with good navigation
Hybrid audio & text books for great experience A better way to
share resources Global copyright reform: Marrakech Treaty 2013
Accessible Book Consortium WIPO/IFFRO/IPA/WBU-- 2014 A better way
to publish: Identified potential of E-Books to transform publishing
Partner with IDPF on E-pub development E-Pub 3 launched 2012 with
accessibility built in
Slide 22
Creating the Best Way to Read and Publish By 2012 E-Books
Transforming accessibility Physical: Light easy to use e-book
readers Low Vision: Enlarge & Bold the print on e-readers No
Vision: Listen to synthetic speech reading text or use braille
display to read with fingers Deaf & Blind: Braille display
Dyslexic: Combine highlighted text with synthetic speech or
narrated audio to re-enforce reading But still a poor user
experience and many barriers
Slide 23
Creating the Best Way to Read and Publish This is what Amazon
say about the latest Kindle fire
Slide 24
Creating the Best Way to Read and Publish Reading with
Synthetic speech Screen reader & synthetic voice built into
Apple (Voiceover) & Android (Talkback)
Slide 25
Creating the Best Way to Read and Publish Reading with
Synchronised Text and speech
Slide 26
Creating the Best Way to Read and Publish DD Reader from Fdn
Dorina Nowill
Slide 27
Creating the Best Way to Read and Publish Reading e-book with
fingers
Slide 28
Creating the Best Way to Read and Publish The Impact: In last 4
years E-Books have transformed access in UK for people with print
disabilities In 2000 less than 5% books readable with eyes ears or
fingers By 2012 7% of all books available in UK accessible by eyes,
ears & fingers. (Up from 5% in 2004) 84% of top 1000 books sold
in 2012 are e-books, readable by eyes, ears & fingers on day of
publication. (Up from 54% 2010 & 74% in 2011) Of top 1000 99%
adult fiction, 77% Non fiction & 43% Children's readable by
eyes, ears & fingers Illustrations, pictures, Maths, Science
still significant problems
www.rnib.org.uk/knowledge-and-research-hub-research-reports/reading-and-braille-research
Slide 29
Creating the Best Way to Read and Publish The Impact on people:
Last year Amazon updated the Kindle app to give better access to
its 1.5 million books. Lets hear how this transformed reading for
Laura
Slide 30
Creating the Best Way to Read and Publish E-Books can deliver
inclusion for many (But not all) E-books can deliver accessibility
(In English) Consumers have adopted e-books very fast But its a
poor consumer experience For everyone Poor navigation, limited note
taking, poor maths & sciences, trapped in proprietary
technology, complex layout difficult. For print disabled people
Difficulty with Image descriptions; not everyone has skills E-Pub 3
- significant consumer & business benefits
Slide 31
Creating the Best Way to Read and Publish The Business Case for
Inclusive publishing Get more customers & enhance your products
3-10% print disability market Better and premium products for
everyone enhances sales Navigation allows travel guides, Cookery
etc; In Car reading, Talking manuals Meet inclusion legislation in
Education, Government, workplace etc UN Convention on rights of
people with disabilities Strong legislation in North America,
Europe, India, Australasia Education publishers and technology
providers increasingly find themselves excluded from contracts
where they cant deliver access. Lower costs as part of multi
channel marketing E-pub 3 first: Automate to multi-channels,
mobile, web, print, Braille etc
Slide 32
Creating the Best Way to Read and Publish Business case for
E-Pub 3 Global open standard adopted across all continents IPA
Endorsed EPUB 3 as Global Publishing Standard (March 2013) HTML5 in
a box: Integrates ICT strategy across web, mobile, e- books, TV,
print, braille etc. Replaces PDF for all but print ready Single
source file, render across many platforms. Sufficient mark-up
available to automate across all media, lowering costs. Reduce
reliance on proprietary channels by delivering rich user experience
to browsers, generic mobile/tablets as well as proprietary e-book
channels Royalty free, open source, open governance standard
Delivers inclusion Many print disabled people can just buy the
e-book and read Increased efficiency for specialist Access Enhanced
production Inclusion
Slide 33
Creating the Best Way to Read and Publish E-Pub 3 books deliver
for consumers & Publishers Still much to do Many publishing and
reading problems still to solve Some layout issues still
challenging Problems with news, curriculum, STEM children's &
non-fiction Synthesised speech not for everyone IDPF+ Daisy
Consortium working to solve issues Great partnership with
publishing industry Solve them we will Huge communications &
education challenge
Slide 34
Creating the Best Way to Read and Publish Daisy Consortium
Strategy for Inclusive Publishing Increasing numbers of e-books
that have built in accessibility: Inbuilt access publication
Improved efficiency where publications need access enhanced: Access
enhanced material
Slide 35
Creating the Best Way to Read and Publish Inbuilt
accessibility: Standard E-book read by eyes ears or fingers
Slide 36
Creating the Best Way to Read and Publish Enhanced
accessibility version Picture descriptions, complex layout Combine
human narration and text for best experience Simplified for
learning disability Economically derived from standard e-book
Partnerships with specialist producers (EG Dorina Nowill)
Slide 37
Creating the Best Way to Read and Publish The Inclusive Market
Accessibility model of publishing: I can discover access features
of any book easily From bookshop, library, internet, ABC/Tigar
catalogue Most books have the access features I need I get most
books from same shop or library as others Read on phone, tablet or
specialised device with eyes, ears or fingers For some books I need
enhanced access features; and get these easily Discover whats
available from ABC/TIGAR catalogue Easily order from local or
global authorised entity (University, school, library, shop, online
service provider etc)
Slide 38
Creating the Best Way to Read and Publish Your role in Market
Accessibility Revolution Increase numbers of your e-books that have
built in accessibility: Inbuilt access publication Sign up to ABC
Charter for Accessible Publishing Adopt E-Pub 3 and get authors,
designers, editors to use good mark-up practice. (Use the OReilly
Texts) Press technology suppliers to support good access Catalogue
& promote access features & get feedback Improve efficiency
where publications need access enhanced: Access enhanced material
Partner specialist producer and distributor Link them into your
workflow Support cataloguing of access features Partner them on
route to market
Slide 39
Creating the Best Way to Read and Publish Dont get left behind!
Play your part in the Market access revolution Adopt the ABC
Charter for inclusive publishing! Develop your digital strategy to
support inclusion Plan your workflow to take advantage of E-Pub 3
cost reduction benefits & press tech suppliers to support
Develop better products for all with navigation, sound etc Partner
with a specialist Access Enhanced producer Improve your business!
Make more money, beat the competition, reduce your costs
Slide 40
Creating the Best Way to Read and Publish Take the Access
challenge? Support the Charter for inclusive publishing Take
positive action to improve access Improve your business prospects
(& profits!) www.accessiblebooksconsortium.org
Slide 41
Creating the Best Way to Read and Publish EPUB 3 e a revoluo da
Acessibilidade no mercado (Epub 3 and the Market Accessibility
Revolution) Thank You! Stephen King - Presidente do grupo DAISY
[email protected][email protected] Jos Borghino - Diretor de
Poltica da IPA International Publishers Association Moderador:
Pedro Milliet - Fundao Dorina Nowill - Brasil
www.accessiblebooksconsortium.orgwww.accessiblebooksconsortium.org
www.daisy.orgwww.daisy.org