Creating Innovative New Media Programs V2 - … · Creating Innovative New Media Programs: Need, Challenges, ... Nalin Sharda, EMME, ACM-MM, Augsburg,28 Sept. 2007 10 ... Mark Guzdial,

Creating Innovative New Media Programs:Need, Challenges, and Development Framework

Dr. Nalin ShardaErasmus Mundus Visiting Research Professor

RWTH Aachen University, Germany

from Victoria University, AUSTRALIA

http://sci.vu.edu.au/~nalin [email protected]

Creating Innovative New Media Programs, Nalin Sharda, EMME, ACM-MM, Augsburg,28 Sept. 2007 2

OverviewWhere we are� Current Status of IT/CS Courses

� Learning Styles� Challenges

� New Education Paradigms

Where do we need to go� Some Innovative Solutions� Innovative courses

How can we get there� Through Creativity and Innovation

� Innovative Program Architecture

Conclusions


Current Status of IT/CS Courses

Popularity of CS / IT courses is

down

Computer Science Education

� Needs to

� Go beyond programming and

database.

� Bring it closer to real applications,

� Today MM is used in most applications

� Train independent learners

� Cater to different Learning Styles


Learning StylesA Simple LS Model

Visual learners

Auditory learners

Kinaesthetic Learners


Learning Styles

Perception

Felder Silverman Model

5- Learning Dimensions

Meta Learning Style-A:

Physical

Meta Learning Style-B:

Intellectual

1. Perception

Sensing: Concrete and practical, considers facts and procedures.

Intuitive: Conceptual and innovative, considers theories and meanings.

2. Input

Visual: Prefer visual representations – pictures, diagrams, flow charts.

Verbal: Prefer written and spoken explanations.

3. Organisation

Deductive: Prefer to proceed from the general to the specific.

Inductive: Prefer to proceed from the specific to the general.

4. Processing

Active: Learn by trying things out, and working with others.

Reflective: Learn by thinking things through, generally working alone.

5. Understanding

Sequential: Linear and orderly, learn in small incremental steps.

Global: Holistic and system wide thinkers, learn in large leaps.

Input

U n d e r s t a n d in g

Processing


Challenges

Media portrayals and public impression

� CS is nerdy

� CS is programming

� Done by lowest offshore bidder.


New Education ParadigmsACM’S Approach: P. Denning, A. McGettrick:

� Make Innovation central to study of computing

Story-centred curriculum (SCC): R. Schank

� A good curriculum should tell a story.

� Student plays one or more roles in the story.

Problem-based learning � Overcome the less effective

‘lecturing’ paradigm.


ProgressWhere we are √� Current Status of IT/CS Courses √

� Learning Styles √� Challenges √

� New Education Paradigms √

Where do we need to go - Next� Some Innovative Solutions� Innovative courses

How can we get there� Through Creativity and Innovation

� Innovative Program Architecture� Innovative Program Development Process

Conclusions


Some Innovative SolutionsMedia Computation as an Introductory CS Course

� Success rates at Georgia Tech before and with Media Computation course

� ENROLLMENT SUCCESS RATEGeorgia Tech’s CS1Average 2000 – 2002 930 71.2%

Media ComputationSpring 2003 120 90.0%Fall 2003 303 86.5%Spring 2004 395 89.9%


Innovation is the solutionACM Model: Make innovation central P. Denning

Year 1: Learn innovations of computing

Year 2: Learn how innovators worked

Year 3: Plan a project & develop a prototype

Year 4: Work with the external community

Benefits� Builds up student confidence� Less prone to plagiarism

Teachers need to devise suitable rewards


Some Innovative courses

Carnegie Mellon,

� Entertainment Technology Centre

� Pittsburgh, USA and Adelaide, Australia

� The Entertainment Technology Curriculum

� Project-based rather than course-based.

Human-Computer Interaction Institute’s,

� Masters in HCI

� Multi-disciplinary teams

� Building successful user interfaces


European Master in Informatics (EuMI)

EuMI is offered at multiple institutions

Emulates current international project paradigm

� Net-Centric/Media Informatics

� RWTH Aachen, University of Edinburgh and University of

Trento

� Life-Science Informatics

� University of Edinburgh and University of Trento

� Embedded Systems Informatics

� University of Trento and RWTH Aachen

http://www.eumi-school.org/edu/eumi/home.xml

Some Innovative courses


ProgressWhere we are √� Current Status of IT/CS Courses √

� Learning Styles √� Challenges √

� New Education Paradigms √

Where do we need to go √� Some Innovative Solutions √� Innovative courses √

How can we get there - Next� Creativity and Innovation

� Innovative Program Architecture� Innovative Program Development Process

Conclusions


What is CreativityWe need to be Creative and Innovative

Chris Stevens defines creativity as� “the ability to generate and use insight”

To some extent � everyone is capable of being creative

However � most people do not exploit their full creative potential

They do not have � a clear model to guide and sustain the flow of their ‘creative juices’

C.D. Stevens, Coming to Insight, Eventually. Screenhub, March, 2007. http://www.screenhub.com.au/news/


Helping CreativitySix factors that enhance creative potential:

1. Tenacity: Working consistently without burning out

2. Egoless: Minimum self concern and its negative effects

3. Multi-conscious: Using analytical and meditative

thinking

4. Emotional Tolerance: Appreciate ambiguity and

intuition

5. Abstract thinking: Using abstract thoughts and

metaphors

6. Encouragement: Celebrating creativity not conformity


What is InnovationInnovation� improvement to something that already exists;

� innovation is a “mental extreme sport” Joyce Wycoff

� need to train body, mind and spirit

Innovation requires � “pulling unrelated things together”;� have a wide range of interests� Multimedia systems need multiple interests

Narrow focused courses� hinder innovation


Invention vs. Innovation

Invention

� Development of new concept / product

Innovation

� commercialization of the invention

To commercialize an invention

� find a target customer

� application and

� market

If need is the mother of invention then

competition is the father of innovation.

The Innovation Equation

Innovation = (Need x Competition) Cross-fertilisation

http://innovationzen.com/blog/2006/07/26/invention-vs-innovation/


Invention ==> Innovation

1947 AT&T laboratories created the first transistor � patented the invention� but failed to develop innovations � 1952 licensed out the transistor, for $ 25,000, to Texas Instruments, Sony and IBM

� produced billions of revenues in later years

Xerox Palo Alto Research Centre (PARC) Developed� personal computer (years before Apple or IBM) � graphical monitor � word processing software � workstation� laser printer� local area network� Mouse, and many more ...� Yet it failed to profit from such inventions.

http://innovationzen.com/blog/2006/07/26/invention-vs-innovation/

Transistor inventors

•William Shockley (seated),

•John Bardeen, and •Walter Brattain.


The Innovation Funnel model

Create a large number of ideas (1000s)Evaluated some (100s) of theseFewer (10s) then be researchedPrototype for just a few ideas, test even fewerTo be able to launch but one product� Left: few resources; � Right heavier investment in resources

Ge

ne

rate

10

00

s

of

idea

s

Ev

alu

ate

1

00

s

Res

earc

h

10

s

Prototype 5-7 Test 2-3 Launch 1

Light �� Resources Needed �� Heavy


Innovative Courses

Train innovative

workforce

Develop innovative

courses

� Using triple innovation

Delivered withinnovative pedagogy

With innovative content

Encourage innovation (not regurgitation)


Innovative Program Architecture (IPA)

<-Theme 2: INNOVATION->

Take one idea for further testing and development in theindustry.

Prototypeone idea

Researchpromisingideas

Evaluatesome options

Generate lots of ideas

Innovate using the Innovation

Funnel

Projects, Prototype, Learning in workplace.

A4A3A2A1Apply

Game Design, Digital Movies, Drama, Health Informatics, Sports, Tourism.

C4C3C2C1Connect

Programming, Database, Networks, Web Services.

L4L3L2L1Learn

Explore and use innovation processes.

E4E3E2E1Explore

< Four QuartersQ4Q3Q2Q1

Course Examples<-Theme 1: CREATIVITY->Actions


Innovative Program

Should let studentsExplore: � Creativity, innovation� and innovative solutions

Learn: � New ways of learning and � diverse application areas

Connect: � Different domains

Apply: � Innovation funnel to� create an innovative product


Innovative Program Development Process

Involve all academics

Run Innovative Program DevelopmentWorkshops

Undertake creativity and innovation training� As most academics have beentrained with traditional ‘lecturing’pedagogy

Test the creativity and innovationpedagogy � That they will employ later in their courses


M.Sc. in Interactive Digital Media

Take this idea for further testing and development in

Prototype one ideaResearch promising ideasEvaluate some optionsGenerate lots of ideas Innovate using the

Projects, Prototype, Learning in workplace.

ProjectCompletionIndustry

Presentation

Usability Testing

Prototype Building

Project Planning, DesignTechnical Writing

Apply

Game Design, Digital Movies, Drama, Health Informatics, Sports, Tourism.

e-Learning

Business Studies

e-Tourism

Drama Studies

e-Health

Film Studies

Game Design

AnimationDesign

Connect

Programming, Database, Networks, Web Services.

Semantic Web

Interaction Design

Usability Studies

Web ServicesWeb 2.0 Systems

Mobile ComputingWireless Comms.

Learn

Explore and use innovation processes.

Recent ICT Innovations

ComputingInnovation History

InnovationWorkshops

Creativity and

Innovation

Explore

Q4Q3Q2Q1

<-Theme 1: CREATIVITY-> Actions


ConclusionsUse Creativity and Innovation to advance CS / IT courses

Use systematic models and processes to develop creative and innovative courses

The Innovation Equation:

Innovation = (Need x Competition) Cross-fertilisation

Enhance Cross-Fertilisation in CS / IT courses

Develop new Media-oriented C S / I T

programs that encourage innovation using

� Innovative content

� Innovative pedagogy

� Inculcating the spirit of innovation

Future work> Implementation

Thanks. Any Questions Please

Innovative pedagogy

Innovative content

Encourage innovation


References[1] Allison Elliott Tew, Charles Fowler, Mark Guzdial, Tracking an Innovation in

Introductory CS Education from a Research University to a Two-Year College. http://coweb.cc.gatech.edu/mediaComp-plan/uploads/37/mediacomp-multisite.pdf

[2] W. Richards (Rick) Adrion, University of Massachusetts Amherst, Transforming undergraduate computing education in the USA, NSF Northeast Workshop on Integrative Computing Education & Research. www-net.cs.umass.edu/nsf_icer_ne/adrion.pdf

[3] Peter J. Denning, Andrew McGettrick: Recentering computer science. Commun. ACM 48 (11): 15-19 (2005).

[4] Innovation and Creativity in Software Development, Lecture 7, CITS 1220, Semester 2, 2006, UWA. http://undergraduate.csse.uwa.edu.au/units/CITS1220/lectures/lect07overview.pdf

[5] M. Albin and M. Kocakula, Outsourcing, H1B Visas, the Economy, and Enrollmentsin Information Technology, Proc ISECON 2006, v23 (Dallas): §3135. isedj.org/isecon/2006/3135/ISECON.2006.Albin.pdf

[6] Raylee Elliott Burns, Queensland University of Technology, Australia, Evidence and practice: evolving a post-graduate program for teacher librarians.

http://conferences.alia.org.au/ebl2005/ElliottBurns.pdf[7] Ray Bareiss, Sukhjit Singh, Scenario-Based Curriculum Development ,

http://www.socraticarts.com/about/scc.ht

[8] Story-Cantered Curriculum (SCC), Roger Schank, Professor of Computer Science, Carnegie Mellon University. http://www.socraticarts.com/about/scc.htm

[9] European Master in Informatics - EuMI

http://www.eumi-school.org/edu/eumi/aboutProgram.xml?lang=en

Documents

Creating Innovative New Media Programs V2 - … · Creating Innovative New Media Programs: Need, Challenges, ... Nalin Sharda, EMME, ACM-MM, Augsburg,28 Sept. 2007 10 ... Mark Guzdial,