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Creating Everyday Amazing! Henrik Kjellberg, CEO Phocuswright, Amsterdam

Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

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Page 1: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Creating Everyday Amazing!

Henrik Kjellberg, CEOPhocuswright, Amsterdam

Page 2: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Awaze

2

Europe’s leading managed vacation rental and parks group

110,000accommodation

choices

Over 8 million holiday makers

every year

Over 4000 employees dedicated to making your holiday amazing

Present in 36 countries

INCREDIBLE CONSUMER BRANDS INCLUDING

Over 21,000 holiday homes across the

UK & Europe

Over 31,000 self-catering places to stay

in the UK & Europe

Over 3000 villas & apartments across 60

destinations

Over 85 holiday resorts in 9

European countries

Over 43,000holiday homes

in Europe

Page 3: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Our industry is changing

3

GUESTS COMMUNITIES COMPETITION OWNERS

VACATIONRENTALS

Page 4: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

20 years ago…

4

CHAIN

VThe

INDEPENDENTThe

Page 5: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Today…

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CHAIN HOTEL LIGHTLY BRANDED INDEPENDENT HOTEL

VACATION PARK COTTAGE URBAN HOUSE SHARED ROOM

Page 6: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Industry jargon

6

GUESTS MAY NOTKNOW THELINGO!

? ? ?

Page 7: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Recipe for Everyday Amazing

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Knowing our

COMMUNITIES

Knowing our

OWNERS

Knowing our

GUESTS

Everyday Amazing

Page 8: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

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GUESTSUNDERSTANDQUALITY &BRAND

Page 9: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Owners understand the importance of…

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Relationships

Reliability

Page 10: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Communities understand the value of commitment!

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Page 11: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

Having scale but believing in being local!

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ALBANIA

AUSTRIA

BULGARIACROATIACYPRUS

GREECE

DENMARKEGYPT

FINLANDFRANCE

GERMANY

CZECH REPUBLIC

BELGIUM

HOLLAND

HUNGARY

ICELANDITALY

MONTENEGRO

NORWAYPOLAND

PORTUGAL

SLOVAKIASLOVENIA

SPAINSWEEDEN

SWITZERLANDTURKEY

HOLLAND

BELGIUM

GERMANY

CZECH REPUBLICDENMARK

SWITZERLAND

AUSTRIA

HUNGARY

UNITED KINGDOM

LANCASHIRESUFFOLK

KENTEXETER

LONDON

Page 12: Creating Everyday Amazing! · 2019. 5. 16. · 2 Europe’s leading managed vacation rental and parks group 110,000 accommodation choices

We understand our guests, owners and the communities in which we work.

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we createamazing everyday