Creating Engaging Brands at VIACOM Identify 12
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- 1. Out March 2013
- 2. Peter Arnell
- 3. + 170K views(youtube,Vimeo)+ 200 blogs(mashablepsfk, )
- 4. NIGHTLIFE +DESIGN =PROGRESSIVE =HEINEKEN
- 5. How to create the club of tomorrow? Join forces with a multidisciplinary group of designers
- 6. Crowdsourcing emerging designersvia social media
- 7. Making the final selection on Pecha Kucha nightsin Milan, New York, Sao Paulo & Tokyo
- 8. Designers get their inspiration fromlife in the city, the club scene,each other, their expert coaches,the Heineken brand and of courseclubbers!
- 9. How to create the club of tomorrow?Join forces with a multidisciplinarygroup of designersConnect with clubbers and understandtheir journey
- 10. Understanding the journey of clubbers120 20Clubbingdesign-savvyPARTICIPANTS COUNTRIESHeineken
- 11. The Heineken concept club communityClubbing experience Role of clubbing Review of thenightlife experience Ideal experience
- 12. How to create the club of tomorrow?Join forces with a multidisciplinarygroup of designersConnect with clubbers and understandtheir journeyApproach the nightlife experience asservice design
- 13. Connecting DiscoveringGetting a drinkDancingCooling down Ending the night
- 14. The layout takes a cue fromthe nightlife journey of clubbers
- 15. The origami element at the entrance links the outside tothe inside of the club and hints at the interior design.
- 16. The staff is dressed in vibrant futuristicoutfits,in line with the Changing perspectives theme of the club.
- 17. The biggest video bottle wall in the world reacts on soundand features live images of the clubbers.
- 18. The bar is interactive and allows you to order a beer,it even keeps track of who is next in line.
- 19. The interactive bar surface entertains and connectspeople in playful ways.
- 20. The limited edition bottle alters its appearanceunder different types of light and is accompaniedby origami serving trays and openers.
- 21. Leave your drink on the numbered shelfand go crazy on the dance floor.
- 22. Instant pictures provideyou with a tangible memoryto take home.
- 23. Joeri Van den Berghco-founder & gen Y expertmarketing author http://www.slideshare.net/joerivandenbergh/ www.howcoolbrandsstayhot.com
- 24. Joeri Van den Berghco-founder & gen Y expertmarketing author http://www.slideshare.net/joerivandenbergh/ www.howcoolbrandsstayhot.com