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CREATING CUSTOMERS FOR
TOURISM, THE ARTS & HERITAGE
MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING
NORTHERN ENGLAND
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NORTHERN ENGLAND: OVERALL OUTLET INFORMATION
AREAS COVERED 1. Northumberland 2. Cumbria 3. Durham 4. Yorkshire 5. Lancashire
6. Cheshire 7. Derbyshire 8. Nottinghamshire 9. Staffordshire 10. Shropshire
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W ITH TAKE ONE, MARKETING ACROSS THE NORTH AND THE ENGLISH AND SCOTTISH COUNTIES THAT BORDER IS EASY. Our first-class, professional service now offers comprehensive distribution and coverage across the whole of the UK. We will ensure your leaflets gain maximum exposure to the right market place.
OVERALL OUTLET INFORMATION Accommodation (Caravan Parks) - 47 On Demand SelectOne – 1,151 Accommodation (Hotels) – 349 Railway Stations - 3 Attractions & Leisure - 154 Roadside & Little Chef - 6 Local - 115 Supermarkets & Shopping - 15 Motorway Services - 35 Tourist Information Centres & VIPs - 318
SPECIFICATION: 2,193 (includes On Demand TIC & SelectOne)
BUILDING YOUR CAMPAIGN
DERB
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NOTT
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AFFS
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N. YO
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E. YO
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MBR
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Accommodation (Caravan Parks) 22 - 13 12 - - - - - - - - - - - -
Accommodation (Hotels) 30 29 26 46 55 7 2 22 33 21 34 18 6 - 6 14
Attractions & Leisure 31 40 20 13 - - - - 13 24 13 - - - - -
Local 58 33 15 - 5 - - 4 - - - - - - - -
Motorway Services 1 3 6 1 3 2 - 5 4 - - 6 2 - 2 -
On Demand SelectOne 387 153 225 282 57 - - 47 493 - - - -
Railway Stations 1 - - - 2 - - - - - - - - - - -
Roadside & Little Chef 4 2 - - - - - - - - - - - - - -
Supermarkets & Shopping 6 4 - - - - - - 2 1 1 1 - - - -
TICs, VIPs & Libraries 26 14 34 42 7 39 11 20 18 9 7 44 22 14 4 7
TOTAL 566 278 339 396 129 48 13 98 70 55 55 69 30 14 12 21
WE CUSTOM BUILD YOUR CAMPAIGN BASED ON YOUR OBJECTIVES, LOCATION, TARGET AUDIENCE CHARACTERISTICS AND DRIVE TIME!
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SPECIAL OFFERS: NORTH EAST & NORTH WEST
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ACCOMMODATION:
PREMIER INN CLUSTERS NUMBER OF SITES COST OFFER
Premier Inn North East 20 £20/month Buy this and get Cumbria free
Premier Inn Cumbria 6 £10/month
Premier Inn North West 18 £25/month Buy this and get Cumbria free
Premier Inn Yorkshire 19 £25/month
Combined NE/Yorkshire 39 £30/month Buy these and get Cumbria free
Combined NW/Yorkshire 37 £30/month Buy these and get Cumbria free
MOTORWAYS:
COST OFFER
£12/week Buy one site, get on free
£9/week When 5 sites are purchased
£6/week When all 11 sites are purchased Plus purchase all 11 Motorway sites for 12 weeks or more and receive 5 other sites from the Take One range free of charge.
• Moto Knutsford Northbound M6 • Moto Lancaster Northbound M6 • Moto Lancaster Southbound M6 • Moto Washington Northbound A1 (M) • Moto Wetherby A1 (M) • Welcome Break Charnock Richard M6 • Moto Scotch Corner A1 • Moto Southwaite Northbound M6 • Moto Southwaite Southbound M6 • Moto Burton-in-Kendal Northbound M6
MONTHLY CAMPAIGN REPORTS Merchandisers use handheld devices to input locations and leaflet replenishment levels. Our bespoke in-house operations system produces comprehensive data on campaign activity. We know how many leaflets are distributed, when, and at which locations.
• You will receive a detailed monthly campaign report.
• We are able to provide targeted and intensive leaflet coverage for your chosen demographic – we know
which areas are most effective through detailed data analysis.
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NORTHERN ENGLAND: MONTHLY REPORTING
WE DISTRIBUTE ACROSS THE WHOLE OF THE UK. CONTACT US FOR DETAILED INFORMATION ON REGIONS OUTSIDE OF THE NORTH INCLUDING ALL OF SCOTLAND.
LEAFLET ORDERING AND FULFILMENT As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for Tourist and Visitor Information Centres and smaller accommodation providers/private offices who may not have room for a floor standing leaflet rack. This service has been completely overhauled with brand new and bigger databases and two new ordering websites, designed to get more leaflets into more customers’ hands.
TARGET 3 WAYS… 1. LEAFLETS - businesses can logon, order a
quantity of leaflets that they want and we deliver free of charge. There is minimal wastage and you open up a whole new market. Last year saw 6.2million leaflets, covering 2,400 titles go through 2,122 outlets.
2. WEBSITE - When you choose to make your print available to order we can feature you on the homepage to give you more exposure and increase order rates.
3. TARGETED EMAIL MARKETING- We can email our databases with your information on your behalf. We can design emails to your brand guidelines and will manage the whole campaign and report back.
We also have an ordering service for consumers via Dayvisits. The only one like it in the UK. Just £99 pa for full digital marketing package and brochure ordering. 6
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BRANDING & ADVERTISING
10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing stands. In prime locations including major UK shopping centres, motorways, ports, railway stations and Heathrow Airport. Full brand take over available!
Printed branding at the top of our 60, 84 and 104 slot floor-standing leaflet stands across our whole network. Highly targeted – you can pick and choose where and when to feature and change your artwork to reflect seasonal offers and special events.
Tried, tested and proven. We offer A4 and A3 poster sites (some on stands, some framed and some indoor). In addition, all of our new style, high-volume supermarket stands have poster sites along with motorway service stations. We also run specific postering campaigns in Scotland.
DIGITAL MEDIA STATIONS
A3 & A4 POSTER SITES
HEADERBOARDS
Raise awareness of your brand, increase leaflet pick up or promote a special offer or event
with opportunities available only on our
leaflet stands in exclusive, high footfall
sites.
BRANDING & ADVERTISING
A moving poster sites design to give you maximum brand exposure. The riders can also hand out promotional merchandise and leaflets as they cycle your brand around town!
Specialist Runs aim to target a specific demographic. High impact leaflet dispensers are places in outlets on a ‘one off’ basis. Does not include a replenishment service, but offers maximum versatility. We can provide an indication of the number of available outlets for a specified area.
AD BIKES
BRAND TO HAND
SPECIALIST DISTRIBUTION
Distribution staff can be dressed to suit your event, show, attraction, exhibition and will engage members of the public, promoting you and getting your message out there.
Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites.
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ADVERTISING: TOURIST MAPS & PUBLICATIONS A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One network!
SOUTH WEST Somerset: Things to see & do 450k
SOUTH EAST Gardens of the South: Places to see & enjoy 150k Tastes of the South 125k Family Fun 100k Christmas & New Year 50k
LONDON Xperience London 850k
THE MIDLANDS Home of Shakespeare: Things to see & do 100k
EAST OF ENGLAND Essex: Things to see & do 100k Suffolk: Things to see & do 100k Winter in East Anglia 50k
SCOTLAND Xperience Aberdeenshire 100k
ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE WHY ADVERTISE? • Make your brand visible & expand your market • Introduce new products and features to the market • Help develop your local economy & tourism industry • Target those holidaying in the UK • Domestic holidays set to increase (economy, exchange rates & safety) • People spend 5 hours 22 minutes dreaming, planning & booking – be part of this process! • 52% of people arrive already knowing what they are going to do – make sure you’re on the list • 45% of people use a mixture of online and print to make their decisions • Target pre-trip online and in print – your leaflet will form part of a pack orderable online with data
collected and shared • 60k nationwide circulation - M&S, Waitrose, Sainsbury’s, Morrisons, Asda • Established Archant publication • Long shelf life (typically stays in home January to October) • Little wastage as targeted publication • Pass-on readership – increases exposure of your advert • Status – magazine is well respected in its field
Small Space (91mm x 40mm) + leaflet in pack = £350
Medium Space (91mm x 87mm) + leaflet in pack = £550
Large Space (91mm x 180mm) + leaflet in pack = £1100
Appealing & engaging THEMED CONTENT. Designed
to NOT LOOK LIKE ADVERTISING - an article.
Evoke IDEAS & INSPIRATION. Calls to action to include
ordering of a themed pack of LEAFLETS & BROCHURES with
DATA SHARING.
View magazine online & our content
on pages 6 & 7
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ADVERTISING: SCHOOL’S OUT! ‘School’s Out!’ is an exclusive publication that goes directly into children's school bags and home to parents and carers! It is designed to give ideas and inspiration for things to do and places to see with children aged 4 – 11 in the run up to and during the main school holidays.
KEY FACTS • Around 200 schools per region (depending on pupil
roll) • Schools included are those with a higher propensity
to have more disposable income • Include money off vouchers to incentivise visits • Include online calls to action, highlight any learning
areas it can link to along with healthy living and lifestyle!
• The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data.
VOLUMES • 50k school bags in your region
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PRICES • Half page: £495 • Full page: £950
SPEC • Half page: 87mm x 96mm • Full page: 87mm 198mm
DATES CHRISTMAS HOLIDAYS 2018 Artwork Deadline: 15th October 2018 In schools: 14th December 2018 EASTER HOLIDAYS Artwork Deadline: 11th February 2019 In schools: 12th April 2019 SUMMER HOLIDAYS Artwork Deadline: 16th May 2019 In schools: 15th July 2019
DATABASES & MAILING: SCHOOLS DIRECT TARGET THE SCHOOLS GROUPS MARKET! Schools Direct is a targeted email campaign to primary and secondary schools containing ideas and inspiration for school trips for Key Stages 1 – 4 and covering all aspects of the curriculum.
KEY FACTS • The database comes from our sister
company JEM Education and uses local authority data.
• The data is regularly updated, sometimes as often as monthly.
• We can give feedback on open rates and clicks however we will not give the email addresses as the data is licensed to us only.
• The email is sent to school office usually for them to forward it on to relevant departments.
• You can cover as many subjects as you like on the curriculum.
• You can include links to risk assessment, lesson planning, prices and booking pages.
PRICE PER CAMPAIGN Prices from £200
VOLUMES • London – 10k schools • South East – 5,500 schools • South West – 2,100 schools • East – 2,030 schools • Midlands – 4,820 schools, • North – 4,640 schools
SPEC • Copy – 350 characters • Links – 6 • Standard Logo – 100px x 100px • Logo on transparent background – 150px x 150px • Banner image – 595px x 300px
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DIGITAL MARKETING: THE DAYVISITS PACKAGE
PACKAGE INCLUDES: Your own web page – with image carousel Feature in related content suggestions Feature in itinerary builder Competition hosting and promotion Offer hosting and promotion Special event promotion SEO of the above content Posts over social media (Twitter, Facebook,
Instagram, Pinterest) Inclusion in at least one email per quarter
BROCHURE ORDERING The only UK website for consumers to order tourist and visitor information leaflets and have them delivered to their door.
OPTIONAL EXTRAS: Homepage Banner - £65pm / £600pa • 1x large image: 1000px x 313px
Homepage Advertorial - £65pm / £600pa • 1x large image: 460px x 324 • 2x small images: 218px x 137px • Copy: 80 words
ALL FOR JUST £99PA
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DIGITAL MARKETING: THE DAYVISITS SPECIFICATION
YOUR PAGE: TEXT, LOGO AND CAROUSEL IMAGES Please complete the supplied Word document by typing directly into it and returning via email along with images and logo.
Attraction page jpeg – 740px 390px Logo jpeg– 300px x 300px
OFFERS – email details of your offer to the dayvisits team
COMPETITIONS – email your prize, question and terms & conditions to the dayvisits team and we will do the rest!
EVENTS – complete a dayvisits form with details of your event and email to the dayvisits team along with an image.
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DIGITAL MARKETING: WORKING WITH A THIRD PARTY
WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for
inspiration to picking up offers.
You can promote yourself to a vast ready-made audience of people who we know are actively interested in tourism and days out. - This includes databases and social media.
It’s a great way to make your own digital marketing even more effective by boosting your own traffic (search and inbound via links) and social activity.
It maximises the number of touch-points for the consumer. Research suggests people now need 10 prompts to make a decision.
Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one website to obtain information, opinions and photography and video content.
58% of people arrive for a trip having already decided where they are going to visit. Target these people whilst they are making their decision.
Some people still like print. Make your leaflets available to anyone anywhere through brochure ordering.
CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636 Email: [email protected] Web: www.takeonemedia.co.uk
LISA WOOLHOUSE SALES MANAGER – NORTHERN ENGLAND E: [email protected] M: 07748 410674
HEAD OFFICE ADDRESS: TAKE ONE MEDIA Orbital Park Ashford Kent TN24 0GA
MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING
