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Creating and managing a corporate web site:
an evolutionary project
Jacqueline Trolley
Director of Corporate Communications
http://www.isinet.com
A practical approach…
design a schematic of the site write clear, concise content provide good navigation create simple, clean, and consistent
graphics
Ensure internal cooperation
Develop an internal public relations program
toot your own horn!
1996 1997 1998
Comparison of January Visits ISI Web Site
January 1996-1998
Market the site
register your URL with search engines
add meta tags to each page publicize your site!
Manage the site
Ongoing project management
procedures consistent tracking of projects automate whenever possible
Enrich your site
market research analyze your statistics
Re-evaluate continually
assess navigation trails balance structure with current
objectives remove material
Web support tools http://www.libertynet.org
~asisdvc/dx101/98.html
