Creating and Analyzing the Business Proposition

Dr. Joan FultonCo-Director

Agricultural Innovation and Commercialization CenterPurdue University

www.agecon.purdue.edu/planner

“ONE-STOP SHOPPING” for Business Planning

www.agecon.purdue.edu/planner

YOUR OWN INFORMATION• You generate your own username and

password

• You can return at any time to this business plan

• Record them here:– Username ________________– Password ________________

Simple RegistrationEnter Profile

information here: - username - password

- e-mail- address

Enter InformationFor Cover Sheet

5 Stages plusExecutive Summary

Work through at Your Own Pace

Buttons to Assist in Maneuvering

Through the Planner

Enter Information that will be in your

Business Plan

Points to consider guide responses

Resources and references are

available

Useful External Links

Assessment Tools Help

You EvaluateYour Project

Stage Gate• Quality of Execution

– Was the information gathering, evaluation and analysis was superficial or extensive? and

– How confident is the user with the business idea?

• Must Meet Criteria– These help the user identify flags or areas of

caution – if not met the chances of a successful business are very small

Provides Feedback

You are promptedfor information

User Friendly

Financial Analysis - Output• Projections for:

– 5 Year Balance Sheet– 5 Year Income Statement– 5 Year Statement of Cash Flows– 5 Year Breakeven Analysis– Valuation

Planner willGenerate

Report

Stage 1• Fundamentals of your Business

– Why do you want to begin this venture?

– What product/service will you market?

– Who are your customers?

– What minimum sales volume must you achieve?

Stage 2• Analyzing Your Market

–What is the market characteristics/trends?

–Who will you compete against?

–How competitive is your industry?

Stage 3• Producing your Product or Service

– How and where will you produce your product?

– Who is on your venture’s team?– What is the ownership structure?– What name/brand protection do you

require?

Stage 4• Marketing your Product or Service

– What customers will you target?– What product/services will you offer?– What price will you charge for your

product?– How will your product be distributed?– How will you promote your product?

Stage 5• Financial Analysis of your

Business– Product Information– Revenue– Cost/Expense– Capital Investment and Financing– Financing and Cost of Capital

Stage 6• Executive Summary

–Provides an overview of your business project

Generate Report• Users can select “Generate Report at any

time

• Report is sent to an rtf or Word file

• User can make changes using word processor or within the Business planner and generate new report

• “ONE-STOP SHOPPING” for business planning

• User Friendly

• User can complete the stages in any order– Go back at any time

• Final Business Plan can be edited with word processor and used with other software

www.agecon.purdue.edu/planner