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Creating An Ethical Culture
Katie YipChief Compliance Officer
Hang Seng Bank
2
The Face…
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
• How people perceive you,• How they treat you,• How they interact with you
Face
• Will people like you?• Will they trust you?• Will you be successful?
Destiny
3
The Face = Corporate Image
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
• Positive Ethical Culture• Positive Corporate Image• Positive Public Perception
CorporateImage
• Sound and Successful Business
• Happy customers
• Enhanced Shareholder Value
BusinessSuccess
4
The Face = Corporate Image
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
An ethical corporate culture is a key factor in the success of any company
The Law
Strict adherence to applicable laws and regulations
Corporate Vision & Core Values
The highest personal standards of integrity at all levels
A commitment to complying with both the spirit and letter of all laws and regulations wherever we conduct our business
Lead from the top• senior management puts the highest priority on instilling the
Group’s core business values across the company
7
Ownership
Responsibility for Compliance lies with line management
Assisted by an independent Compliance function
8
In addition…
Establish common business culture• bridge social, political and cultural differences of a diversified
work force – particularly important here in Asia’s multi-cultural corporate environment
9
Challenges and Risks
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
“Turn a blind eye”
• Increasingly competitive business environment pressuring corporations to…
• Emerging and rapidly changing regulatory environment
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Challenges and Risks
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
“Turn a blind eye”
“Bend the rules”
• Increasingly competitive business environment pressuring corporations to…
• Emerging and rapidly changing regulatory environment
11
Challenges and Risks
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
“Turn a blind eye”
“Bend the rules”
• Increasingly competitive business environment pressuring corporations to…
• Emerging and rapidly changing regulatory environment
“Cut corners”
12
Challenges and Risks
• Increasingly competitive business environment pressuring corporations to…
• Emerging and rapidly changing regulatory environment
“Exploit grey areas” mother father
blessingblessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
“Turn a blind eye”
“Bend the rules”
“Cut corners”
13
Consequences!
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
•It’s not just taking risks, it’s criminal
123-456-789CORPORATE DELINQUENT
Conclusion
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
mother fatherblessing
blessing
Officialdom and wealth
brotherbrother
property property
Wifewife
sons and daughters
life
Sickness and danger
servantsservants
residential changes
residential changes
Wealth
sons and daughters
It’s your choice!