1
MEET WITH CLIENT TAKE NOTES RESEARCH FIND SOME PAPER TEAM-UP CREATIVE REVIEW BRAINSTORM TWEAK! BREAK TO CREATE DOODLE & SKETCH DISCOVER ESSENCE CREATIVE CONCEPT TWEAK! TWEAK! AGENCY READY PRESENT TO CLIENT RECORD TO PHONE HOWEVER YOU GET THE INFO GET THE INFO PENCIL TO PAPER CHALK TO BOARD IN-AGENCY REVIEW GRAB A PENCIL ADD AN ERASER INSPIRATION S Y N O P S I S PORTFOLIO CELEBRATE EVALUATE RECOMMENDATIONS SOFISTIKATED.COM WORLDREACH APP LOGO How do you compete when customers are bombarded daily by advertising and you are about to do the same? EXPERIENCE-BASED SKILLS INGENUITY. CREATIVITY. TEAMWORK. INGENUITY. CREATIVITY. TEAMWORK. ROB JACKSON | ART DIRECTOR | DESIGNER R O B ' S P LA Y GR O U N D S O F T W A R E M O B I L E W E B D I G I T A L P R I N T Rob has an ability to delve into divergent projects delivering creative solutions across multiple lanes of engagement and bridging the atmospheric gap between brand and consumer. He develops bold creative and embraces the client and consumer as valued partners in the journey. Intuitive SOFTWARE design for mobile apps to branding, user experience, interface and interaction design; along with iconography for MOBILE, broadens his views on visual stimuli and customer-experience. Umpteen WEB designs, computer based training materials, global software solutions and company branded materials and illustrations later, Rob continues to forge a dynamic path as a DIGITAL & PRINT designer helping start-ups succeed, established grow and agencies flourish. DESIGNER TOOLBOX TED BATES ADVERTISING EDP COORDINATOR/ JR. DESIGNER EDUCATION LOYALIST COLLEGE, ADVERTISING DIPLOMA PROULX BROS GRAPHIC DESIGNER OMRAN CORPORATION CREATIVE DIRECTOR/ SENIOR DESIGNER WHY INTERACTIVE CREATIVE DIRECTOR/ SENIOR DESIGNER WORLDREACH / AMITA UX/ UI/ GRAPHIC DESIGNER GORDON CREATIVE GROUP NEW MEDIA DESIGNER APPLICATION MANAGEMENT INC. CREATIVE/ MARKETING & COMMUNICATIONS INSYNC SYSTEMS CREATIVE/ MARKETING & COMMUNICATIONS DEEPMETRIX / IPMONITOR ART DIRECTOR/ GRAPHIC DESIGNER SOFISTIKATED ART DIRECTOR/ DESIGNER PORTFOLIO/ FREELANCE YEAR 1980 1990 2000 2010 2020 ROB JACKSON +1.587.891.9693 rjackson@sofistikated.com RECENT EXPERIENCE Creative Graphics Artist Marketing & Communications Specialist FULL-TIME & CONTRACT October 2017 - May 2021 Calgary, Canada Format | Print & Digital Updated logo to start rebrand of AMI proper. Design and produce the AMI Project Playbook SAP® Projects. Out-growth into Playbook Teaser for prospective customers, PPT presentation template creation including multiple presentations (CP Rail, Alberta Energy Regulator, AMI proper, plus additional). Stage Book Complete Website Active Manual Complete LinkedIn Ads Successful Senior Mobile/ Visual Designer CONTRACT January 2014 - April 2021 Ottawa, ON & Calgary, AB Format | Print & Digital Latest work consists of a magazine ad in the 1st edition of Border Management printed in Australia. Datasheets and two trade booth designs (Washington and Singapore) are complete and ready for install Feb 2020 & Sep 2020. Other work consists of business cards, iconography, Intranet updating, case studies and datasheets. Stage Magazine Ad Successful Data-sheets Successful Intranet Complete Trade Booths COVID19 cancels Fall worldwide trade shows Creative Graphics Artist Marketing & Communications Specialist CONTRACT May 2019 - Feb 2020 Calgary, Canada Format | Print & Digital Created new logo to start rebrand of InSync Systems. All creative information is captured into a reference manual for identification on design style in each medium. In addition; presentations and future product development are becoming more prominent as InSync Systems continues to grow. Stage Website Active Collateral Successful Reference Manual Complete PPT Shows In use LINKEDIN ADS AMI Project Playbook for SAP® Projects 21 Static Ads 3 Animated Ads | CTR 180.7% | ENGAGEMENT 180% | EARNED MEDIA 11% ART DIRECTION | DESIGN | COPYWRITING | LINKEDIN DASHBOARD Creating AFFECT through EXPERIENTIAL design. 25% 50% 75% 100% Id Ai Ps Dw An Br Pr Xd Brand Design Print Design Web Design Mobile Design Software Design UX Design UI Design Graphic Design Animation Design Trade Show Design Newsletter Design Wayfaring Design Brainstorming Storyboarding Copywriting Analytics Reference Guides Conceptual Illustrations Team Management Diagrams/ Charts Research/ Reports Drawing/ Painting Listen/ Think Lead/ Mentor CONTRACT FULLTIME LIFE UX USER FOCUSED. BRAND ADVOCATE. BRAND PRINT DIGITAL D E S I G N A WAY OF THINKING linkedin twitter INSYNC SYSTEMS sofistikated.com T h i s j u s t s e e m s so o o n a t u r a l . . .

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Page 1: Creating AFFECT E X PERIENTIAL

MEE

T W

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ENT

TAKE

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RECO

MM

ENDA

TION

S

SOFISTIKATED.COM

WORLDREACH APP LOGO

How do you compete when customers are bombarded daily by advertising and you are about to do the same?

EXPERIENCE-BASED SKILLS

INGENUITY. CREATIVITY. TEAMWORK.INGENUITY. CREATIVITY. TEAMWORK.

ROB JACKSON | ART DIRECTOR | DESIGNER

R O B ' S P L A Y G RO

UN

DSOFT

WAR

E MOBILE

WEB

DIGITAL PRINT

Rob has an ability to delve into divergent projects delivering

creative solutions across multiple lanes of engagement and

bridging the atmospheric gap between brand and

consumer. He develops bold creative and embraces

the client and consumer as valued partners in the journey.

Intuitive SOFTWARE design for mobile apps to branding,

user experience, interface and interaction design; along with

iconography for MOBILE, broadens his views on visual stimuli

and customer-experience.

Umpteen WEB designs, computer based training materials, global

software solutions and company branded materials and illustrations later,

Rob continues to forge a dynamic path as a DIGITAL & PRINT designer helping

start-ups succeed, established grow and agencies flourish.

DESIGNER TOOLBOX

TED BATES ADVERTISINGEDP COORDINATOR/ JR. DESIGNER

EDUCATIONLOYALIST COLLEGE, ADVERTISING DIPLOMA

PROULX BROSGRAPHIC DESIGNER

OMRAN CORPORATIONCREATIVE DIRECTOR/ SENIOR DESIGNER

WHY INTERACTIVECREATIVE DIRECTOR/ SENIOR DESIGNER

WORLDREACH / AMITAUX/ UI/ GRAPHIC DESIGNER

GORDON CREATIVE GROUPNEW MEDIA DESIGNER

APPLICATION MANAGEMENT INC.CREATIVE/ MARKETING & COMMUNICATIONS

INSYNC SYSTEMSCREATIVE/ MARKETING & COMMUNICATIONS

DEEPMETRIX / IPMONITORART DIRECTOR/ GRAPHIC DESIGNER

SOFISTIKATEDART DIRECTOR/ DESIGNER

PORTFOLIO/ FREELANCE

YEAR

1980 1990 2000 2010 2020

ROB JACKSON +1.587.891.9693 [email protected]

RECE

NT

EXPE

RIEN

CE

Creative Graphics ArtistMarketing & Communications SpecialistFULL-TIME & CONTRACTOctober 2017 - May 2021Calgary, Canada

Format | Print & Digital

Updated logo to start rebrand of AMI proper. Design and produce the AMI Project Playbook SAP® Projects.

Out-growth into Playbook Teaser for prospective customers, PPT presentation template creation including multiple presentations (CP Rail, Alberta Energy Regulator, AMI proper, plus additional).

Stage Book Complete Website Active Manual Complete LinkedIn Ads Successful

Senior Mobile/ Visual DesignerCONTRACTJanuary 2014 - April 2021Ottawa, ON & Calgary, AB

Format | Print & Digital

Latest work consists of a magazine ad in the 1st edition of Border Management printed in Australia.

Datasheets and two trade booth designs (Washington and Singapore) are complete and ready for install Feb 2020 & Sep 2020.

Other work consists of business cards, iconography, Intranet updating, case studies and datasheets.

Stage Magazine Ad Successful Data-sheets Successful Intranet Complete Trade Booths COVID19 cancels Fall worldwide trade shows

Creative Graphics ArtistMarketing & Communications SpecialistCONTRACTMay 2019 - Feb 2020Calgary, Canada

Format | Print & Digital

Created new logo to start rebrand of InSync Systems. All creative information is captured into a reference manual for identificationondesignstyleineachmedium.

In addition; presentations and future product development are becoming more prominent as InSync Systems continues to grow.

Stage Website Active Collateral Successful Reference Manual Complete PPT Shows In use

LINKEDIN ADS AMI Project Playbook for SAP® Projects 21 Static Ads 3 Animated Ads

| CTR 180.7% | ENGAGEMENT 180%| EARNED MEDIA 11%

ART

DIR

ECTI

ON

| D

ESIG

N |

CO

PYW

RITI

NG

| L

INKE

DIN

DAS

HBO

ARD

Creating A F F E C T through E X P E R I E N T I A L design.

25%

50%

75%

100%

Id Ai Ps Dw AnBr Pr XdId Ai Ps Dw AnBr Pr Xd

Brand Design

Print Design

Web Design

Mobile Design

Software Design

UX Design

UI Design

GraphicDesign 

Animation Design

Trade Show Design

Newsletter Design

Wayfaring Design

Brainstorming

Storyboarding

Copywriting

Analytics

Reference Guides

Conceptual Illustrations

Team Management

Diagrams/ Charts

Research/ Reports

Drawing/ Painting

Listen/ Think

Lead/ Mentor

CONTRACTFULLTIME

LIFE UX

USER FOCUSED.

BRAND ADVOCATE.

BRAND

PRINT

DIGITAL

USER FOCUSED.

BRAND ADVOCATE.

BRAND

PRINT

DIGITAL

D E S I G NA W A Y O F T H I N K I N G

linkedin

twitter

INSYNCS Y S T E M S

INSYNCS Y S T E M S

INSYNCS Y S T E M S

S Y S T E M S

RIGHT SKILLS > RIGHT TIME > RIGHT MOVEINSYNC

sofistikated.com

This just seems

sooo

nat

ural

...