Creating a sporting habit for life Sport England - Clubs CSPN Convention – 17 th March

Creating a sporting habit for life

Sport England - Clubs CSPN Convention – 17th March


Clubs – so what?

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• 15.5 million once a week

• 9.1 million in a club

•100% WSP


Alison Webb - Senior Clubs & Workforce Manager

Alex Moore - Head of Clubs

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Aims for the Clinic

1. To ensure everyone is aware of the one stop shop and the Clubmark Review

2. To ensure everyone understands what both of them includes (engaged and feeds in to their development)

3. We get to understand the challenges you have in supporting NGBs with Club Development/Supportsupporting beyond NGB clubs

To inform National Club Development Priorities

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Sport England Vision for Clubs

Creating an excellent sporting experience in clubs every time

•Participant•Volunteer•Parent

All types of clubsAll Ages

Retention Transition Growth

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The Crowded Market Place

Pitchero

Teamer

Volunteer / Club

CSP’s

Cash4Clubs

Streetgames

Help for Clubs

YST

EFDS

Access sport

Fundraizor NSPCC

LA’s

Community Organisations

Sports Coach UK

CharitiesSE

Sportivate

SE Satellite Clubs

SE Grants

HMRC

SE Planning Guidance

NGB’s

SE Asset Transfer

SE Segmentation

SE Accessing Schools

Sports Marketing Network

SportsEd

Join In

Run a Club

Club Caster

Club Mgmt


What the market needs

Consultation includes Sport England colleagues,

NGB’s, CSP’s, LA’s and 200+ clubs

•The support available is too fragmented •Accessing support is too confusing•It all needs to be joined up•Needs to be easy to navigate•Need to be time well spent•Reflective of traditional clubs and new ways of

engaging in sport•Needs to be attractive, accessible to all and

engaging•User Led, not listed by programmes or

organisations


Club Support/one stop shop: ContentThere will be 3 different ways of engaging with Club Support:

1.On line:

2.Seminar:

3.Mentoring:


Quick Entry – brands on the right, quick click entry

Content is greater than just our programmes, includes our advice, guidance and support as well as that provided by our partners, community and private organisations as appropriate.

Know what you need and what we have to offer


Roadmap

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Know what you need but don’t know what we have to offer


Diagnostic Don’t know what you need and don’t know what we have to offer


In Summary: Club Support


Tailored to NGB & CSP Needs: CRM– real-time information


Clubmark Review

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Summary• Club Vision – Creating an excellent experience in clubs every

time for everyone• Current programmes – Club Leaders, Clubmark, Club Views

and Help for Clubs• Will continue and seamlessly transfer to Club Support, the one

stop shop for information, guidance and support for clubs and volunteers (working title)

• Procuring a single supplier or consortium to work with Sport England to delivery Club Support

• Will only succeed with the engagement, value and support of NGB’s and CSP’s

• Club Support is just the start – evolving, on-going consultation, insight and review

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Questions

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Discussions. We need to understand the challenges you have in:

supporting NGBs with Club Development/Support

supporting beyond NGB clubs

We can then identify what the national club development priorities are in terms of national support/investment.

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Your Feedback• Lots of delivery• Range of aspirations• Range of challenges but some commonalities:

CSPs capacity to develop and manage offer & funding to achieve aspirations

Getting closer to the clubs/club insight/understanding what clubs need/engaging the clubs

Becoming the Go to Place for Clubs/First point of contact

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1. Choose a challenge (or more than one if you complete it)2. Discuss key elements 3. Then work to come up with a solution/some solutions


Follow up

• Share the outcomes from the 2 clinics• Send out a document that outlines what is currently

on offer from Sport England to support clubs• Regular updates on the development of the one

stop shop directly to you – timescales, what’s included, your in put

• Share some examples from different CSPs of their support to Clubs – always good to get some ideas.

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Documents

Creating a sporting habit for life Sport England - Clubs CSPN Convention – 17 th March