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Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
[email protected] 408-551-3000x6168
www.scu.edu/business/graduates/careers
Average time spent reading a resume
LEAVEY SCHOOL OF BUSINESS
Your resume has multiple purposes
www.scu.edu/business/graduates/careers
It will benefit you to keep the following in mind when writing your resume:
! Your resume helps you get the interview
! Your resume is a marketing tool, it should represent your brand
! Your resume outlines what you have to offer the employer
! Your resume serves as a discussion guide for the interview
LEAVEY SCHOOL OF BUSINESS
• Write down all of your past achievements, accomplishments, and results—think “How did I contribute?”
✔
• Write down all of your transferable skills—think about the skills you possess that are relevant to the career you want
✔
• Review these accomplishments and skills from an employer’s perspective—assess if they demonstrate your fit for the career path you have chosen
✔
www.scu.edu/business/graduates/careers
Resume Branding: Accomplishments & Skills
LEAVEY SCHOOL OF BUSINESS
www.scu.edu/business/graduates/careers
• Create a high impact resume by understanding the company business needs, culture and mission. • Target your pitch to them, learn the language they use to describe desired skills:
• job description • websites, and other publications • talk to employees
Resume Branding: Focus on Employers Needs
LEAVEY SCHOOL OF BUSINESS
• Tailor your resume to the job and company, focusing on the companies needs ✔
• Don’t talk about your responsibilities, instead showcase your relevant accomplishments ✔
• Quantify your accomplishments and show proof of your value add ✔
www.scu.edu/business/graduates/careers
Resume Branding: High Impact Content
LEAVEY SCHOOL OF BUSINESS
www.scu.edu/business/graduates/careers
Creating a High Impact Resume
Skills and Experiences Required for
the Job
Your Relevant
Experiences to Highlight
BUILD A BRIDGE
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: High Impact Content
SKILLS
Identify 5-7 SKILLS required for the job, note
employer language
EXPERIENCES
Identify relevant EXPERIENCES mapping your
abilities to skills and tasks,
performed on the job
PROOF
Identify where in your past you have DEMONSTRATED
those skills and experiences
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: High Impact Content EXAMPLE: Product Management
SKILLS
• Lead cross-functional
teams • Analytics • Creativity • Problem solving • Strategic thinking • Consumer insights • Drive for results
EXPERIENCES
• Forecasting, P&L, budgets • Promotions, advertising,
agencies • Product Development • Market Research, focus
groups, surveys • Channel strategy, sales • Segmentation, target market • Researched industry trends
PROOF
Created new product concepts to increase volume sales in the channel which are expected to generate at least $2MM in gross retail sales.
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Differentiate: Creating Impact Statements
Strong Lead Action Verb What You Did Results
Tied to the Skills Packed with the Experiences
Quantify if possible
Led a cross functional team
to develop and launch 3 new
products
increasing sales by 17%
Example:
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Prove Your Value Add: Impactful Results
• Increased (sales, profits, margins, value) • Decreased (costs, inefficiencies, errors) Quantify
EXAMPLE:
• Implemented new volunteer model in
Tanzania, expanding volunteer base by
30%
• Define Size (team, budget, business) • Number Impacted (people, businesses) Scope
• Managed $82M divestiture of division
with over $30M in revenue and 100
employees
• Presented to (senior management, client)
• Delivered (on time, early, under budget) • Implemented recommendation • Adopted across business units
Qualify • Presented final
recommendation to CFO, strategy was
implemented by client
LEAVEY SCHOOL OF BUSINESS
• You want to make this as personal a piece of paper as possible ✔
• This is not the time to be humble ✔ • Highlight the things that differentiate you –
accomplishments, etc ✔ • Put resume bullet points into Impact
Statements ✔ • Highlight relevant skills and experiences for the
targeted position ✔ www.scu.edu/business/graduates/careers
Summary: Creating a High Impact Resume Key Tips:
Getting Started &
Next Steps
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
LEAVEY SCHOOL OF BUSINESS
• Resume Templates For Your Degree Program ✔
• Style and Format: Why One Page??!! ✔
• GBCM Template Sections ✔ • Leavey Career Net & Personal Resume
Review Consultant ✔ • Resources ✔
www.scu.edu/business/graduates/careers
Getting Started & Next Steps: GBCM Resume Template and Process
GBCM Resume Degree Program Templates
! MBA (Evening & Accelerated)
! Executive MBA
! MSIS
! MSF
MBA: Evening and Accelerated
Key Pieces: Name
Education Experience
Academic Projects Additional Information
Executive MBA
Key Pieces: Name
Professional Summary (optional) Experience Education
Additional Information
MSIS: Master of Science in Information Systems
Key Pieces: Name
Education Technical Skills
Experience Academic Projects
Additional Information
MSF: Master of Science in Finance
Key Pieces: Name
Education Experience
Academic Projects Additional Information
Styling and Format: Why One Page??!! ! Style and Formatting Requirements:
– Font: Calibri (10 to 12 point) – Spacing/Margins (.5 to 1 inch) – Headers for sections: Education, Experience &
Additional Information
! GBCM Template: One Page Resume (required)
! Concise, Impactful & Branded: Targeted
! Market and Industry Trends
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Key Pieces: GBCM Template Sections ! Name
• First and Last Name (nick name/middle name) • Contact information • Professional and active email address
! Education • Most recent first (SCU!) • School and degree written correctly • Denote concentration (if applicable) • Relevant course work and projects • No GPA
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Key Pieces: GBCM Template Sections ! Experience:
• High Impact Bullet Statements (PAR)
! Additional Information • Section is designed to help you show a different
dimension of self. • Template provides examples, but should be
modified to fit individual.
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Additional & Optional (MS and MBA)
! Academic Projects
! Leadership Experience
! Professional Summary (Executive MBA) • Provide snap shot of unique • Articulate your strongest and most relevant skills
and achievements
Additional & Optional (MSIS)
! Technical Skills (MSIS) • Programming Languages • Databases • Tools & Platforms
! MSIS Capstone • Research based versus experiential learning
Create profile and submit through
Leavey Career Net
Pre-submission ! GBCM Resume Website
! Review Resources and Watch Videos
! Required Template
Post- submission ! Matched with consultant: 3 to
5 day process (per review)
! Approval: Access to Job Board(s)
Resume Review and Submission Process
Key Resources Resume Resources: http://www.scu.edu/business/graduates/careers/resumes/resume-resources.cfm Leavey Career Net: Profile and Resume Review: http://www.scu.edu/business/graduates/careers/students/leaveycareernet.cfm Connect with us! • LinkedIn: Santa Clara University Graduate Business Career Management • Facebook: https://www.facebook.com/SCUGBCareerManagement • Twitter: Follow us at @SCU_GBCM • GBCM email: [email protected]
LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
We are looking forward to partnering with you!