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CREATED BY S C STYLE COLLECTIVE JEWELRY TREND REPORT FALL 2020

CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

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Page 1: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

C R E A T E D B Y

SCS T Y L E C O L L E C T I V E

JEWELRY TREND REPORT FALL 2020

Page 2: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

We are delighted to share our inaugural Fall 2020 Trend Report.

This guide not only offers a unique insight into the season’s

trends and what’s going to be meaningful to consumers, it also

serves as a reminder of what makes natural diamonds so special,

namely, connecting us to mother nature, our loved ones, and

some of our most celebrated moments.

For more information, product and styling tips on each of the

featured trends, visit our website at naturaldiamonds.com and

follow us @onlynaturaldiamonds.

MANAGING DIRECTOR, KRISTINA BUCKLEY KAYEL

TYLE

COLLECTIVE

This report was created by the Natural Diamond Council’s newly established Style Collective, a team of seven industry

leaders in retail, fashion, and media who closely follow trends and consumer

behavior, and serves as a reference for both retailers and

consumers.

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Page 3: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

ST Y L E CO L L EC T I V E

Jill Newman–Jill Newman is a jewelry authority and editor. She has written about the jewelry industry for more than 25 years and serves as theNatural Diamond Council’s Editor at Large. Formerly the longtime Executive Editor of Robb Report, Jill is now a Contributing Editor at Town & Country, and her work has appeared in Departure’s, Off Duty, and Elle Décor.

Will Kahn–As Moda Operandi’s Jewelry Director, Will Kahn is responsible for sourcing the e-commerce site’s jewels and creating engaging content. Prior to Moda, Will served as the Market and Accessories Director of Town & Country. His widely followed @willsnotebook Instagram account showcases jewels in innovative and fun presentations.

Paul Schneider–Paul Schneider and his wife Lauren Eulau founded TWIST, an innovative jewelry retailer with stores in Portland and Seattle and a robust e-commerce business. TWIST features more than 120 contemporary jewelers, from the industry’s leading designers to up-and-coming names.

Rachel Garrahan–Rachel Garrahan is the Jewelry and Watch Director at British Vogue, where she has expanded the magazine’s jewelry coverage by introducing emerging talent and celebrating the best in design and craftsmanship from around the world. Her work has also appearedin the International New York Times, Financial Times, The Times of London, and T Magazine.

Cristina Ehrlich–

Cristina Ehrlich is a celebrity stylist who works between New York and Los Angeles.

She counts Hollywood’s leading talent among her clients, including Tina Fey, Laura Dern,

Mandy Moore, and Julia Louis-Dreyfus, and she has collaborated with top international

fashion magazines, photographers and creatives.Maria Duenas Jacobs–

After more than a decade working for top magazines,

Maria Dueñas Jacobs founded Super Smalls, a children’s

accessories brand that combines her love for beautiful and ornate

objects with her passion for all things fun and kid-centric.

The former Elle magazine Accessories Director is also

the Director of Brand Development at Stitch Fix.

Katerina Perez–

An internationally recognized voice in jewelry, Katerina Perez started her eponymous website in 2013.

She champions the work of talented global jewelers, from established houses to fledgling designers. Trained as

a gemologist, the Russian-born, London-based writer reveals the stories behind the jewels.

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Page 4: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

“Diamonds are an investment and an automatic heirloom. Adding sentiment and personalizing your jewelry is a big trend and a big opportunity for gifting. Adding personalization creates even more value for the customer and helps them feel even more connected to the piece.”

– Maria Duenas JacobsSY M B O L I C & S E N T I M E N TA L

Above - top row from left: Harwell Godfrey, Marla Aaron, Monica Rich Kosann, Aaron Basha (x2) - middle row, from center to right: De Beers, Sylva & Cie

- bottom row from left: Foundrae, Suzanne Kalan, Aaron Basha

On Figure - earrings: Ileana Makri - ring on right side: Diane Kordas - top necklace: Alison Lou - bottom necklace:: Sethi Couture - bracelet: Lorraine Schwartz - rings on left side: Established

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Page 5: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

SYDNEY EVAN LORRAINE SCHWARTZ DE BEERS

SETHI COUTURE

Na t u ra l d i a m o n d j e w e l r y i s p o w e r f u l . I t ’ s a w a y fo r p e o p l e t o c o n n e c t , t o c e l e b ra t e ,t o e x p re s s l o v e a n d f r i e n d s h i p . I t ’ s a t a l i s m a n , a s p i r i t u a l i c o n , a g o o d l u c k c h a r m . T h i s i s a m o m e n t w h e n p e o p l e w a n t m e a n i n g , s u b s t a n c e a n d o b j e c t s w i t h l a s t i n g v a l u e a n d p e r s o n a l s i g n i f i c a n c e . Sy m b o l i c , s e n t i m e n t a l , a n d p e r s o n a l i z e d d i a m o n d j e w e l r y i s c o v e t e d fo r i t s e m o t i o n a l v a l u e a n d i t t e l l s a s t o r y.

SY M B O L I C & S E N T I M E N TA L

Connections: Symbolic amulets, good luck charms, and diamond-studded words of love connect people and underscore the powerful meaning of natural diamond jewelry as a talisman and heirloom.

Trend appeal: Women of all ages, from teens to sophisticated adults, and men.

Ones to watch: Lorraine Schwartz’s 2B Happy smiley face and evil eye jewels, Kimberly McDonald’s scarabs, Monica Rich Kosann’s diamond-studded lockets, Sorellina’s diamond monogram rings, Rebus signet rings, Shay’s name plates, Alison Lou’s diamond affirmations, Foundrae’s symbolic medallions, Diane Kordas animal rings, and Aaron Basha’s evil eye charms.

Design inspiration: The evil eye, hamsa, religious symbols, hearts, zodiac signs, lockets engraved with words of love or inspiration, and signet rings with a loved one’s initials or name.

LITO FINE JEWELRY STEPHANIE GOTTLIEB

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L AY E R E D N EC K L AC E S“Get creative with your neckwear and curate a layered look. Choose a unifying theme, such as all diamond pieces, and you can mix necklace styles, lengths, and vintage and

contemporary pieces.” – Rachel Garrahan

Above - top row from left: Amrapali, Shaun Leane, Sara Weinstock, Suzanne Kalan, Colette - necklace circle, from center: Briony Raymond, Anita Ko (x3)

- bottom left: Marla Aaron

On Figure - choker: Pomellato - in the middle: Jemma Wynne - long necklace: Melissa Kaye

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Page 7: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

JEMMA WYNNE ANITA KO

BRIONY RAYMOND JENNIFER MEYER MARLA AARON

L AY E R E D N EC K L AC E S

L a y e r it o n , ex p re s s y our in di v i d u alit y, a n d m i x a n d m atc h . L a y e re d di a m o n d n e c k l ac e s , al s o c al le d th e “ n e c k m e s s”, a re s t yl i s h a n d ref le c t a c a s u al ele g a n c e . Ve r s ati le a n d e a s y to w e a r, i t ’s a b ou t bui l din g c o l le c ti o n s , s t a r tin g w ith a fa v o r ite p e r s o n al n e c k l ac e a n d a d din g n e w de s i g n s .

Expert tip: “Start with a line necklace, add a fringe diamond necklace, or beads, a pendant or another choker-length necklace,” says Will Kahn, Moda Operandi.

Trend appeal: From fashion-forward young women, who will layer-up dainty necklaces and charms, to the stylish types, who will wear layers of diamond line necklaces and pendants.

Ones to watch: Jenna Blake layers of color and diamond charms, Anita Ko diamond chokers, Zoe Chicco dainty chains, Sylva & Cie large pendant necklaces, Jemma Wynne diamond line necklaces, Lana Jewelry links, Marla Aaron long necklaces with diamond links, and Ten Thousand Things layers of chains with briolette diamonds.

JADE TRAU

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Page 8: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

GY P SY S E T T I NG

“Popular in the late 19th century, this style, in which stones appear sunk into the

surface of their wide, often plain gold band, has surged back into fashion recently

and make for a bold, contemporary statement.” – Rachel Garrahan

Above - top row from left: Robinson Pelham, Brent Neale, Benchmark at London Jewelers

- bottom row from left: Ashley Zhang, Nancy Newberg, Hancocks

On Figure - top: Lizzie Mandler - lower: Jemma Wynne

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Page 9: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

GY P SY S E T T I NG

T h e G yp s y s e t n atural di a m o n d r in g i s fre s h a n d c o nte m p o ra r y. In s p ire d b y a s t yle o r i g in al l y p o pu l a r in th e l ate 19 th c e ntur y, i t i s m o de r n a n d tim el y to d a y. It ’s a b o l d r in g de s i g n th at s h ow c a s e s th e di a m o n d in a m o re di s c re e t s t yle b e c a u s e th e s to n e i s s e t f l u s h w ith th e g o l d b a n d . It ’s a g re at al te r n ati v e to th e c l a s s i c p ro n g s e t tin g .

Trend appeal: From high fashion to classic, it’s a ring style for women and men.

Ones to watch: Single Stone, Hancocks, Brent Neale, Jessica McCormack, Tiffany & Co, Bears Brooksbank, Glenn Spiro, and Bulgari.

NANCY NEWBERGNINA RUNSDORF

BRENT NEALE VESCHETTI

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Page 10: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

“It’s a way to mix classic styles with edgy designs to create a distinctive look. It’s playful.”– Jill Newman

M I S M ATC H E D E A R R I NG S

Above - top row from left: Gucci at London Jewelers, Kismet by Milka, Vera Wang for Zales, Katkim - stars at center: Kismet by Milka (x2)

- bottom row, from left: Diane Kordas, Kismet by Milka, Nikos Koulis

On Figure - top left: Tiffany & Co, Anita Ko - top right: Katkim, Boghossian- bottom: Katkim

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Page 11: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

ANA KHOURI

DIANE KORDASLANA JEWELRY

MARIA TASH

M I S M ATC H E D E A R R I NG S

It’s eas y to curate a personal st yle with mix-and-match diamond earrings . Women can wear classic diamond studs with a ne w drop earring or se veral geometric-shaped earrings . Je welr y designers are increasingly selling single earrings for this purpose. It ’s an affordable way to create a st yle upgrade.

Expert tips: “Most people wear a mix of single studs and drops. Every person has a unique and personal collection and shows each ear differently,” says Paul Schneider, Twist.

Trend appeal: From teens and young women, who will layer multiple earrings on a single ear, to fashion-forward women, who want to express their individuality.

Ones to watch: Messika, Maria Tash, Sophie Bille Brahe, Colette, Ana Khouri, Nikos Koulis, Tiffany & Co., and Jacquie Aiche.

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Page 12: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

DIAMOND PRODUCERS ASSOCIATION

“The East-West style showcases the geometry of the diamond in a range of

elegant designs.” – Jill Newman

CCO M M I T M E N T& E NGAG E M E N T

E AST-W E ST ST Y L EAbove - top row from left: Fred Leighton, Jacquie Aiche, Shay- bottom row, from left: Eva Fehren,

Neil Lane for Kay Jewelers, Monique Péan

On Figure - Fabio Salini

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Page 13: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

EVA FEHREN

RITANI

B y s im p l y tur n in g th e s to n e o n it s s i de , a c l a s s i c e m e ral d , m a rq ui s e , o r oval s to n e i s g i v e n a m o de r n a n d fre s h p e r s p e c ti v e . It ’s th e n e w c l a s s i c e n g ag e m e nt r in g .

CO M M I T M E N T & E NGAG E M E N T

E AST-W E ST ST Y L E

Trend appeal: It’s a ring for everyone – from those who prefer a smaller, discreet style to those who want to make a statement with a large diamond.

Ones to watch: Anna Sheffield’s sweet, feminine decorative gold rings with marquise-cut diamond, Fred Leighton’s high-end version with an Ashoka diamond center, and Eva Fehren’s minimalist design with an emerald-cut diamond set in blackened metal.

ANNA SHEFFIELD

JADE TRAU

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Page 14: CREATED BY€¦ · to express love and friendship. It’s a talisman, a spiritual icon, a good luck charm. This is a moment when people want meaning, substance and objects with lasting

SCS T Y L E C O L L E C T I V E

N A T U R A L D I A M O N D S . C O M / C O U N C I L

If reproducing content from this report in part or in full, please credit Natural Diamond Council.

For image rights please contact rights owners directly.

For more information contact [email protected].