Created by The University of North Texas in partnership with the Texas Education Agency

Created by The University of North Texas in partnership with the Texas Education Agency

What is DECA?

• DECA is a co-curricular organization of students enrolled in a marketing class. Students learn to apply classroom instruction in everyday business settings through real experience.

• DECA is about:leadership, networking and friendship!

UNT in partnership with TEA, Copyright © All rights reserved

All about DECA

• DECA’s colors are BLUE and GOLD• DECA’s slogan is “Developing Future Leaders

in Marketing and Management.”The four points of the DECA Diamond stand

for:• Vocational Understanding• Civic Consciousness• Leadership Development• Social Intelligence


• DECA consists of four regions: North Atlantic, Southern, Central & Western

• Texas is located in the Southern Region along with Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, Puerto Rico, South Carolina, Tennessee, Virgin Islands & Virginia

Divisions of DECA


Texas DECA

• Texas is organized into 10 districts

• Each district has its own officers who are elected annually at the District Career Development Conferences


Who Should Join?

• College bound students thinking of majoring in Business, Marketing, Advertising, Graphic Design, or similar

• Students thinking of possibly owning their own business

• Students that want to prepare for college and the real world

• Students interested in learning leadership, management and networking skills UNT in partnership with TEA, Copyright © All rights reserved

DECA Facts

• Founded in 1946• DECA used to stand for Distributive

Education Clubs of America• Today DECA is “An association of

marketing students.”• Has over 5,000 HS chapters• Activities relevant to your

coursework and always relate to the fields of marketing, management, and entrepreneurship


DECA Mission

The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship.

DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community service.

DECA is committed to the advocacy of marketing education and the growth of business and education partnerships.


DECA Creed

• I believe in the future which I am planning for myself in the field of marketing and management, and in the opportunities which my vocation offers.

• I believe in fulfilling the highest measure of service to my vocation, my fellow beings, my country

and my God -- that by so doing, I will be rewarded with personal satisfaction and material wealth.


DECA Creed

• I believe in the democratic philosophies of private enterprise and competition, and in the freedoms of this nation -- that these philosophies allow for the fullest development of my individual abilities.

• I believe that by doing my best to live according to these high principles, I will be of

greater service both to myself and to mankind.


Organizing a Chapter

1. Marketing teacher serves as Chapter Advisor & starts chapter with at least 4 members. Within 3 years chapter must grow to at least 10 members.

2. Marketing students join the chapter and become Members which are inducted with an official ceremony.

3. Members elect Chapter Officers.UNT in partnership with TEA, Copyright

© All rights reserved

Suggested Activities

Leadership

Fundraising

Community Service

Social

•All 10 Districts offer leadership training for officers and members. • Lock-in’s and officer training.•Corporate executives and

top management offer their expertise.



Leadership

Fundraising

Community Service

Social

•School Store•Otis Spunkmeyer Cookies

•Data Match•Hershey Chocolates•Frozen Pizza and Pies



Leadership

Fundraising

Community Service

Social

•Philanthropy•MDA – National Service Project•Food drives•Safety campaigns•Recycling efforts

•Teacher Breakfast•Red Ribbon Week



Leadership

Fundraising

Community Service

Social

•DECA Day with Sport Team

•Member socials•Member Induction•Holiday Party•Spring Banquet


Competitive Conferences

District

State

ICDC

Takes place in January or February and are close to home so they allow you to meet individuals who you will most likely interact with throughout the year.



District

State

ICDC

Approximately 2,500 students from schools across the state come together to compete for the privilege to represent Texas DECA at the International Conference.



District

State

ICDC

At ICDC over15,000 top competitors, corporate sponsors, business professionals, advisors and members from all 50 states, Puerto Rico, District of Columbia, Guam, the Virgin Islands, Canada, Mexico and Germany participate.UNT in partnership with TEA, Copyright © All rights reserved

Competitive Events

Individual and team events:

• Motivate students to assume responsibility

• Helps prepare students for “real-world” situations and events in their personal life as well as the job market


Competitive Events

• Individual Series• Management Team

Decision Making• Marketing Research• Special Activity

• Written Chapter team• Marketing

Representative• Business

Management & Entrepreneurship


Competitive Events

Individual Series Events Chapter Team Events

● Accounting Applications ● Community Service Project

●Apparel & Accessories Marketing Series

●Creative Marketing Project

● Automotive Services Marketing Series ● Entrepreneurship Promotion Project

● Business Services Marketing ● Learn & Earn Project

● Food Marketing, AL ● Public Relations Project

● Food Marketing, ML

●Hotel and Lodging Management Series Marketing Representative Events

● Marketing Management ● Advertising Campaign Event

● Quick Serve Restaurant Management ● Fashion Merchandising Promotion Plan

●Restaurant & Food Service Management

● Technical Sales Event

● Retail Merchandising Series

●Sports and Entertainment Marketing Series


Competitive Events

Management Team EventsBusiness Management & Entrepreneurship

● Business Law & Ethics ● E-commerce Business Plan

● Buying and Merchandising ● Entrepreneurship Written

● E-commerce ● International Business Plan

●Financial Analysis

●Entrepreneurship Participating-Independent

● Hospitality Services ● Entrepreneurship Participating-Franchising

●Sports & Entertainment Marketing

● Travel & Tourism Marketing Special Activity

● DECA Quiz Bowl

Marketing Research Events ● Virtual Business Challenge

● Business & Financial Services ● VBC Online

● General Marketing ● Stock Market Game

● Hospitality & Recreation

● Retail Marketing


DECA Publications

• DECA Guide – contains all of the instructions, rules, and guidelines for competition www.deca.org/celisting.html

• DECA Images – contains DECA supplies including blazers and jewelry http://decaimages.stores.yahoo.net/

• DECA Dimensions – the official magazine of DECAUNT in partnership with TEA, Copyright


State Advisor

Gay SabomTexas DECA

14027 Memorial Drive #216

Houston, TX 77079-6826

Phone: [email protected] UNT in partnership with TEA, Copyright


Helpful Websites

• http://www.deca.org/ • http://www.texasdeca.org/ • DECA Week is second week in October

www.deca.org/pdf/decaweekideas.pdf • Chapter Management

http://www.deca.org/pdf/DECAChapterManagement.pdf



QUESTION #1

DECA is an organization for ______________ students.

A. Math C. Management

B. Science D. MarketingUNT in partnership with TEA, Copyright


QUESTION #2

Which is not a point on the DECA diamond?

A. Social Activities C. Leadership Development

B. Social Intelligence D. Civic Consciousness


QUESTION #3

Texas is in the _________________ region?

A. North Atlantic C. Southern

B. Central D. Western


QUESTION #4

You should join DECA if ____________?

A. Thinking of a major in Marketing

B. Want to own your own business

C. Interested in leadership skills

D. all the aboveUNT in partnership with TEA, Copyright © All rights reserved

QUESTION #5

DECA was founded in __________?

A. 1996 C. 1906

B. 1946 D. 1964


QUESTION #6

There are over _________ high school chapters in the US?

A. 6000 C. 8000

B. 7000 D. 5000


QUESTION #7

There are four areas of activities involved in a DECA chapter; which is NOT?A. Social C. Leadership

B. Extracurricular D. Community


QUESTION #8

How many levels of competitions exist?

A. 1 C. 2

B. 3 D. 4


QUESTION #9

There are no TEAM events.

A. TRUE

B. FALSE


QUESTION #10

What is the highest level of competition?

A. Area C. ICDC

B. State D. District


Quiz Results

8-10 correct: You are a DECA Champion!6-8 correct: Get a friend to join with you!5 or less: Review the presentation & retake!


Documents

Created by The University of North Texas in partnership with the Texas Education Agency