Create Your CLIENT AVATAR

CREATE YOUR CLIENT AVATAR | © fempire.com.au

Create Your

CLIENT AVATAR

Knowing your client avatar helps you understand the influences behind your customer’s buying decisions.

What is a Client Avatar?A client avatar is a profile, or a demographic and psychographic representation, of the type of person who is most likely to both initially engage with your brand and become a loyal client.

It’s not symbolic of one person, but rather a composite of all your ideal clients’ characteristics melded into one representative portrait. These characteristics include such things as family size/type, gender, career, hobbies, interests, age, marital status, social atmosphere of choice, challenges faced, technology comfort level, values, key words and phrases often used, and problems that can be solved by your brand.

When complete, a client avatar will help you understand the motivating beliefs, fears and secret desires that influence your clients’ buying decisions.


How to Create a Client AvatarThe only way to obtain accurate information with which to create your client avatar is to do the research necessary for learning about him/her.

This will require a generous amount of envisioning, but it will also require talking to people in your industry, people with the problems that your brand can solve, unsatisfied customers of your competition, and more. It will require intense listening and the abandonment of preconceived notions about your ideal client. Survey results will come in handy, as will close attention to the language and discussion topics in chat rooms and forums.

Make a visual representation of your ideal client—this will be your avatar. Male/female, thin/obese, well-dressed/casual, long-hair/well-groomed, and more will be characteristics that help to define your avatar. Not every ideal client will look like your avatar, but now you’ll have a “real person” to whom to direct your marketing messages.

Following are questions you can ask to help you create a client avatar for your brand:

Begin with the basics.

Name?

Age?


Male/Female?

Relationship status? (married, single, divorced, other)

Children? (how many, ages)

Education level? School attended?

Job title?

Profession?

Income/household income?

Lives where?


What are his/her values and goals?

Values?

Business/Career goals?

Personal goals?

What does he/she look like?

Hair colour/style?


Eye colour?

Skin colour?

Defining features – if any?

Weight?

Height?

Health?

Now explore personal details.

Religious views?


Political views?

Personal interests?

Hobbies?

Habits?

Preferred brands?

What’s their favourite quote?


Who do they admire?

What’s their social atmosphere of choice and why? (pub, restaurant, home, wine bar, yacht club, park? Etc?)

What are their primary sources of information?

Blogs/Websites?

Books? (preferred authors?)

Magazines?

Newspaper?

Social media? (Facebook, Twitter, Instagram, LinkedIn, other?)


Leaders/Experts/Gurus?

Other?

What are their problems/pain points?

List at least 3 problems your ideal client is having that makes them an ideal client for your business.

Problem 1

Problem 2

Problem 3

What is the worst that could happen if this problem was not solved for them?


How would this make them feel?

How would this affect them at work?

What would their friends and family think?

Could it jeopardise their job/income/lifestyle? In what way?

What are they secretly afraid will happen if they don’t address the problem/problems?

Let’s look at solutions/outcomes for your clients and how they will feel.

What does the ideal solution look like for them?


What is the best thing that could possibly happen if you helped them solve this problem?

What problem are you really solving – the underlying issue - what do they really want? E.g. to feel: included, good enough, loved, smart, in control etc

What objections would they raise when presented with a solution?

What would they pay to have their problem solved?

What is their role in the purchase process?

How will you help them?


How does your product or service align to your client’s real needs and desires?

How does your business help solve your client’s problems?


Now, write your client avatar’s story.

Include background, pivotal life occurrences, a typical day, daily struggles, frustrations that keep them awake at night etc.

This story is what you will think of when you look at your client avatar, and this will be directly or indirectly addressed with every marketing and consumer communication message.


Make your Client Avatar work for your Brand

With your client avatar in place, you have the ability to write marketing messages with the specificity of a personal conversation. Every ideal client who reads your brand communications will feel that you are speaking directly to him/her and will be more likely to move to make a connection that just feels right.

Why? Because, thanks to your client avatar, you really are speaking directly to your ideal customer. You have put in the work, and that’s evident in the words you use to convey your brand’s story, message, and promises.

Print an image of your avatar. Keep his/her story handy. Look at them often. Speak to him/her whenever you communicate with your target market. You’ll notice that your brand messages become more focussed, more emotionally connective…and therefore, more productive.


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To check out the Fempire Academy:

“Many receive advice, only

the wise profit from it.”

- HARPER LEE

Require more help building your Client Avatar?

You don’t need to hire expensive professionals to help you! We have marketing experts at the ready to assist you in working out your avatar and any other marketing problems you might have.

You don’t have to do this alone and great marketing advice doesn’t have to be expensive. We have courses, training and support in the Fempire Academy to help you understand marketing, grow your business and make the money your deserve.

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Create Your CLIENT AVATAR