PRINTING & GRAPHIC SERVICES

Create Packaging that Appeals to a Shopper’s Senses, Values and Emotions

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What your brand stands for and what it means for your customer is all communicated in your products’ packaging.

Introduction

Appearance matters, so much so that one third of consumer purchases are made solely based on packaging, influencing a consumer’s decision whether or not to purchase your product. Of course, other factors come into play like past experiences, but the appearance of a package and its ability to attract a shopper’s attention by appealing to their senses, values and emotions -- in essence influencing the consumer decision making process. And as product offerings continue to evolve and broaden, you are faced with the constant need to adapt and respond quickly to the ever-changing market.

64% OF CONSUMERS CLAIM TO HAVE PURCHASED SOMETHING NEW BECAUSE THEPACKAGE CAUGHT THEIR ATTENTION

Eff ective food packaging requires you to focus on more than just design.Your choice of packaging can affect the speed, cost, and impact of your graphics. With more than 75 years of proven Cryovac® innovation excellence, Cryovac Printing & Graphic Services has become a trusted partner with experience in the food industry, packaging, and with printing and graphic expertise. Our goal is to offer our customers the best options to meet whatever their unique printing and graphic needs may be, without compromising efficiency, and most importantly, the integrity of your brand.

Whether it’s print or graphic support, we are committed to helping our customers become merchandising market leaders and the standard of which other brands strive to become - both in regards to packaging and branding.

Printing & Graphics CapabilitiesCryovac Printing & Graphic Services offers a suite of capabilities to help brands navigate the ever-changing consumer landscape and remain competitive. And as the needs of our customers continue to evolve - so do our services, ensuring we are helping brands to quickly update graphics, print short test runs or customized visuals, and create eye-catching graphics in a cost effective manner.

Our fully integrated packaging design and printing capabilities allows us to offer our customers short lead times, 3D rendering, and a vast assortment of industry and technical expertise as well as printing options which currently include two new distinct solutions: High Impact printing on rollstock and advanced digital print capabilities on bags. Whether it’s printing capabilities, or our vast graphics expertise, our fully integrated team is equipped to continually differentiate your brand in a crowded marketplace.

Flexible printing options give you the opportunity to deliver the right message to your customer.

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Hi-Defi nition Printing ServicesHIGH IMPACT PRINTING ON ROLLSTOCK

High Impact printing on rollstock combines a proprietary recipe of technologies in both prepress and printing to address the unmet needs of the industry – broad color gamut with outstanding resolution and detail. With no restrictions on the number of available colors, the process enables our customers to expand their image capabilities and deliver high-definition flexographic printing on an engaging printed flexible package.

With High Impact printing on rollstock you can also include finer line screens and fades to nearly zero, allowing you to obtain gravure-like images with a flexographic printing process. As a result, you achieve the premium look your brand needs in order to stand out on shelf.

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Picture Shown: Variable Printing Capability provides for more engagement with consumers.

DIGITAL PRINTING ON BAGS

Digital Printing allows our valued bag customers to customize the quantity of their print run to meet their exact needs. Now our customers can print quantities that range from as little as just a few samples to large quantities of several thousand. In addition, with Digital Printing, your graphic files are sent directly to the printer without the need of a printing plate. And by eliminating the need to create a plate, digital printing can save both money and time, creating faster turnaround as well as print on demand capabilities. With a wide array of benefits, this offering can open the door to countless marketing and promotional opportunities; as well as allowing for smaller minimum quantities to improve inventory control.

Digital Printing also introduces the flexibility of variable data on bags, which means you can change elements such as text, color, images and graphics from one printed piece to the next, without the need to stop the printing process. And with added variety, your packaging can now be customized for promotions, events, seasonal or limited time offers, allowing you to connect with your consumers in ways you couldn’t before.

In 2015, Sealed Air was the fi rst wide web fl exographic printer to gain Color-Logic certifi cation and be named a certifi ed Color-Logic Prepress House. To date, we remain the only wide web fl exo certifi ed printer. In addition to over 250 metallic colors, there are special eff ects and watermarks that can be used as design elements that provide opportunities to protect your brand from counterfeiting.

High Impact printing reduces dot gain improving the overall tonal scale and range for better contrast and detail. The result - a more

photorealistic, premium quality print versus standard flexo.

Using the latest technology, Sealed Air can generate high resolution printing plates on demand in-house, making us one of the largest manufacturers of fl exographic printing plates in the world. More importantly, this allows us to deliver printed materials ina timely manner, meeting the ever-changing demands of this fast-paced industry.

SPECIAL EFFECT INKS

Our Brilliant Silver ink for rollstock creates a silver finish that is not only shinier than standard silver inks, but that will successfully pass through metal detectors. This common concern for customers will no longer be an issue.

With Brilliant Silver Ink you can now achieve the effect you’re looking for while still meeting logistical requirements.

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IDEATION AND CONCEPTUAL DESIGNS

Ideation is the process by which you generate, develop and then communicate new ideas, a process in which our graphic team is well versed. These designers are equipped to provide you with whatever graphic support you need, be it conceptual design or production art. More importantly, our graphic artists are skilled in package design, flexographic printing specifications, and government labeling regulations, which greatly improves first run success and ensures consistency across all your mediums and maintain the integrity of your brand.

3D MODELS AND IMAGERY

Effective communication is enhanced by the use of 3D models and images. A virtual rendering clearly and quickly articulates the design concept and engages the audience through interaction. Cryovac Printing and Graphic Services combine graphics, print information, and structure to generate highly realistic visuals of a completed package in and out of the retail environment. These visuals allow you to accelerate the complex evaluation of substrates, inks, and finishes which costs less than a physical mock-up. This makes it easier for you to gauge and maximize your product’s impact and appeal.

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Creative Design Services

DARFRESH® ON TRAY REDUCES FILM USAGE BY

30-40%NEW

SYSTEM

Picture Shown: 3D rendering example showing the use of variable data on digitally printed bags.

PREMEDIA INCLUDING COLOR MANAGEMENT AND PROOFING

Our Graphics Imaging Technologists can enhance your print quality, because they are experts at managing the complexities of shrink and distortion that can be caused by the packaging process. With a vast knowledge of color management and hi-res proofing, that is calibrated to our 10-color printing capabilities, we meet both our internal (press) standards as well as your expectations for quality and service.

GOVERNMENT LABELING REGULATIONS

Our Cryovac Graphics team has extensive experience with government labeling regulations for food packaging. Templates such as those for Nutrition Facts, Safe Handling Instructions, inspection and other seals are available for use by customers who develop their own art. As artwork is processed, it is assessed for compliance to regulations and any concerns are raised in an effort to help expedite the government approval process.

GRAPHICSXPRESS DIGITAL ASSET MANAGEMENT

From artwork upload to final approval, GraphicsXpress is a digital asset management database that encompasses all aspects of the project life cycle. Behind GraphicsXpress is an experienced staff assisting you to manage projects quickly and easily. This web-based tool enables all participants (you and your agency or other partners) to securely collaborate, share art files, information and updates, and gain approvals. A complete set of viewing tools detect and compare differences between file versions and log the comments from you and your team. Cryovac GraphicsXpressprovides visibility of job history detailing the progression of your artwork. Collectively, this moves packaging ideas into the marketplace faster. This unique project management system is offered to you as part of your partnership with us.

Production Art Services

For more information, contact us at foodcare.na@sealedair.com.

At Sealed Air Food Care, we help sustain healthy communities by ensuring the safety and quality of what people eat and drink by creating sustainable innovative solutions.

These solutions provide measurable results to our business partners through increased shelf life, food safety, operational efficiency and help in building their brands.

To learn more, visit: www.sealedair.com/foodcare ® Reg. U.S. Pat. & Tm. Off. © Sealed Air Corporation (US) 2018. All rights reserved.