Create Interactive Marketing with QR Codes

If a company is not taking advantage of online

marketing and customer interaction, they are truly

missing a huge opportunity. From social media to

internet ads to business and review websites,

encouraging online activity with your customers is a

very necessary marketing strategy.

In a world of instant gratification, a plan to integrate

your online presence with print media must be quick,

easy and actually useful to the consumer.

The key is to intelligently incorporate interactive

marketing techniques with print ads and utilize cross

media marketing strategies. An easy way to do this is

by thoughtfully using QR codes to give the customer

the chance to immediately respond and interact with

the business by way of the print ad.

What Exactly are QR Codes?

For those who aren’t familiar with QR codes, they are handy little matrix bar codes that have unique

information on them such as URLs, special coupons and so forth. The bar codes can be read by

many different devices from QR scanners to more common devices such as smartphones, tablets,

etc. Customers are able to use their web-enabled device to scan the QR code and then immediately

utilize the information provided in the code to visit a specific website for an interactive experience

with your business. This allows the integration of all sorts of commercial printing campaigns with

online strategies.

QR Code Usage

The beauty of QR codes is that they are simple bar codes loaded with information making them easy

to include in prints and really require little to no extra expense. The sky is the limit when it comes to

what kinds of prints can include QR codes from simple direct mailers to various customers and

demographics to more complex prints such as vehicle wraps on company vehicles and large print

banners used in trade shows or business events.

Many local companies are utilizing QR codes to take a customer directly to review sites such as

Yelp or Google+ Local as a reputation management tool.

Many businesses have taken QR codes and created a fully encompassing interactive experience for

their customers on all of their prints such as brochures, posters, promotional items and more. When

a customer utilizes the handy little QR codes they become not only more interactive with your

business, but they become another online source for potential positive feedback and word of mouth

to their friends and family.

Why Use QR Codes to Create an Interactive Marketing Experience?

The world truly is constantly plugged in from smartphones to iPads, computers and more. A

business that doesn’t recognize the value of creating a fully encompassing print marketing campaign

is in danger of being left behind as the world goes more online every day.

QR codes enable your business to capitalize on not only print ads seen by customers in the real

world, but to create online interaction with those customers with a simple scan of a bar code and the

press of a button. The more interaction you have with your customers in the real world and online,

the more likely they will be to develop a longstanding, loyal relationship with your business that

proves profitable for years to come.

A successful business creates multiple avenues for their customers to interact with them from print

ads with QR codes to online advertising and social presence; in today’s world you have to be able to

instigate an easy call to action in a variety of different marketing and advertising forms and prints

ads and QR codes are just one more way to keep up with the times.