Cran-Hill Ranch Presentation

8/4/2019 Cran-Hill Ranch Presentation

1/19


2/19


3/19

MissionMission

CranCran--Hill Ranch is devoted to being aHill Ranch is devoted to being a

ministry through which God isministry through which God istransforming lives into the image of Christtransforming lives into the image of Christ

through Youth Camps, Family Camping,through Youth Camps, Family Camping,

Retreats and Adventure Experiences.Retreats and Adventure Experiences.

VisionVision

The vision of CranThe vision of Cran--Hill Ranch is to faithfullyHill Ranch is to faithfully

minister with excellence, growing in scope andminister with excellence, growing in scope and

impact as the Lord leads. Dynamic programsimpact as the Lord leads. Dynamic programs

and activities that are fun, attractive, natural, andand activities that are fun, attractive, natural, andrestful will foster eternal transformation in therestful will foster eternal transformation in the

lives of those we serve.lives of those we serve.


4/19

CranCran--Hill Ranch has theHill Ranch has the

opportunity to reach newopportunity to reach new

geographic markets.geographic markets.


5/19


6/19

Summer CampSummer Camp::

To increase summer campers fromTo increase summer campers fromGrand Rapids by 18 campers by August 2012Grand Rapids by 18 campers by August 2012

To increase summer campers fromTo increase summer campers fromCadillac by 9 campers by August 2012Cadillac by 9 campers by August 2012

Family CampgroundFamily Campground::

To increase the number of families who come toTo increase the number of families who come to

the campground from Grand Rapids by 32 bythe campground from Grand Rapids by 32 byAugust 2012August 2012

To increase the number of families who come toTo increase the number of families who come tothe campground from Cadillac by 16 by Augustthe campground from Cadillac by 16 by August20122012

Retreat Facilities:Retreat Facilities:

To book at least one retreat with an organizationTo book at least one retreat with an organizationfrom Cadillac by January 2013from Cadillac by January 2013

To book at least one retreat with an organizationTo book at least one retreat with an organizationfrom Grand Rapids by January 2013from Grand Rapids by January 2013


7/19

Christian MiddleChristian Middle--Class FamiliesClass Families

2 or more children, ages 7 to 172 or more children, ages 7 to 17

Annual income > $50,000Annual income > $50,000

Some disposable incomeSome disposable income

FamilyFamily--oriented, fond of the outdoorsoriented, fond of the outdoors

Leaders of FaithLeaders of Faith--Based OrganizationsBased OrganizationsGrand Rapids, MIGrand Rapids, MI

Cadillac, MICadillac, MI


8/19

Overall SloganOverall Slogan

Your transformation is only an hour away. BeginYour transformation is only an hour away. Begin

your personal journey atyour personal journey at CranCran--Hill RanchsHill Ranchssummer camp, family campground or retreatsummer camp, family campground or retreatprograms.programs.

Key MessagesKey Messages

Summer CampSummer Camp

A life changing summer is only an hour away.A life changing summer is only an hour away.Campers atCampers at CranCran--Hill Ranch will grow closer toHill Ranch will grow closer to

God during their ultimate summer campGod during their ultimate summer campexperience.experience.

IGNITE. FUEL. MOMENUM. The ultimate summerIGNITE. FUEL. MOMENUM. The ultimate summercamp experience in only an hour away atcamp experience in only an hour away at CranCran--Hill Ranch.Hill Ranch.

Family CampgroundFamily Campground

Make memories that will last a lifetime.Make memories that will last a lifetime. CranCran--HillHillRanchs 300 acre retreat is the perfect familyRanchs 300 acre retreat is the perfect familygetaway and its only an hour away.getaway and its only an hour away.

Retreat FacilitiesRetreat Facilities

The perfect setting for any group to connect andThe perfect setting for any group to connect andgrow is only an hour away. Design your own or joingrow is only an hour away. Design your own or joina programmed retreat ata programmed retreat at CranCran--Hill Ranch.Hill Ranch.


9/19


10/19

HowHow--to guide forto guide for CranCran--Hills Facebook and TwitterHills Facebook and Twitter

Suggests Facebook Ads and PlacesSuggests Facebook Ads and Places

Recommends usingRecommends using HootsuiteHootsuite to manage social mediato manage social media

Content sharing ideas:Content sharing ideas:

Facebook Question: What city lovesFacebook Question: What city loves CranCran--Hill RanchHill Ranchthe most? (Increase Facebook fans from Cadillacthe most? (Increase Facebook fans from Cadillac

and Grand Rapids)and Grand Rapids)

Sharing videos and photosSharing videos and photos


11/19


12/19

Set up radio interviews on popular radioSet up radio interviews on popular radio

stations in Grand Rapids and Cadillac as wellstations in Grand Rapids and Cadillac as well

as religious radio stationsas religious radio stations

Would occur:Would occur:

When summer camp registration beingsWhen summer camp registration beings

Before major events (Summer Celebration,Before major events (Summer Celebration,

Spring CleanSpring Clean--up,up, WinterFestWinterFest))


13/19

Sent with a letter introducing the recipient toSent with a letter introducing the recipient to

CranCran--Hill Ranch and explaining whatHill Ranch and explaining what CranCran--HillHill

Ranch offers. This letter would emphasize theRanch offers. This letter would emphasize the

retreat facilities.retreat facilities.

Contain brochures and other promotionalContain brochures and other promotional

materials that already exist.materials that already exist.

Sent to churches and faithSent to churches and faith--based organizationsbased organizations

in Cadillac and Grand Rapids, MI.in Cadillac and Grand Rapids, MI.


14/19


15/19


16/19


17/19


18/19

Monitoring TechniquesMonitoring Techniques

Summer Camp RegistrationSummer Camp Registration

Family Campground SurveyFamily Campground Survey

# of T# of T--Shirt Design Contest ParticipantsShirt Design Contest Participants

Facebook &Facebook & HootsuiteHootsuite AnalyticsAnalytics

Binder of Binder of CranCran--Hill Ranch in the NewsHill Ranch in the News

Post Program EvaluationPost Program Evaluation

Analyze the monitoring techniquesAnalyze the monitoring techniques


19/19

Documents

Cran-Hill Ranch Presentation