Crain's Cleveland Business

Marketing & Media Planning Guide • 2012CRAIN’S CLEVELAND BUSINESSFor more than three decades, Crain’s Cleveland Business has served Northeast Ohio as the premier source of business news and analysis for top executives, business owners and leading professionals. Every week, we deliver content that’s trusted to keep them on top of their industry, ahead of the competition and first in line for new prospects.

In fact, 81 percent of subscribers say they find information relevant to their business in Crain’s that they can’t find anywhere else.

GET CONNECTEDCrain’s wide array of custom marketing solutions are designed to drive your brand message to c-suite decision makers and their companies. Consider your sales growth potential with our pre-qualified audience:

• $677 million average gross revenue of subscriber companies • $1.9 million average subscriber net worth • $285,000 average subscriber household income

Discover how Crain’s powerful audience reach can help build relationships and revenue for your business. No matter your size or budget, we’ll tailor a solution specific to your needs and objectives.

”“Crain’s is an information lifeline for the Northeast Ohio business community. It is impossible to know everything that is happening in a market of this size. Crain’s comprehensive coverage of the business community helps us connect the dots to new financing opportunities.”

— Alan Zang, President, Northern Ohio, US Bank

Reach farther with Crain’s Cleveland Business

By SCOTT [email protected]

J eff Christian lived the high lifebefore he was brought low bydrugs, alcohol and what henow describes as “an ego thatwas out of control.”His world today is very different.

Prison has a way of doing that.Mr. Christian used to be a bigshot. He was the man who built executive search firm Christian &Timbers (now known as CT Part-ners) into a national powerhousethat, most famously, handled thesearch that placed Carly Fiorina inthe CEO suite at Hewlett-Packard in1999. Mr. Christian was quoted

frequently in The Wall Street Journaland other national publications,did work for blue-chip technologyclients including Microsoft andspent more time in Silicon Valley andon the road than he did at home.“My whole life was about money

and success,” he said in an inter-view last week.That changed in December 2006,

when Mr. Christian was indicted onreckless homicide and involuntarymanslaughter charges. The chargesstemmed from the drug overdosedeath the previous spring of 31-year-old Thomas Wasil, who hadattended a party at Mr. Christian’sAurora home.The tragedy pulled back the cur-

tain on Mr. Christian’s private life,which was in turmoil due to drugand alcohol addiction. On Oct. 22,2007, Mr. Christian received athree-year sentence for his role inMr. Wasil’s death; he enteredprison that day and, under terms ofa plea deal, served exactly one yearin jail.

$1.50/APRIL 18 - 24, 2011

Entire contents © 2011 by Crain Communications Inc.Vol. 32, No. 16

SPECIAL SECTION

HIGHER EDUCATIONAll signs point to a more robust market for internships ■ Page 13PLUS: GREEN INVESTMENTS ■ ONLINE COURSES ■ & MORE

NEW

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THE RISE, UNRAVELING AND RETURN OF JEFF CHRISTIAN

Privateequityfirms onthe prowl

MARC GOLUB

Jeff Christian, founder of the powerhouse executive search firm Christian & Timbers, is rebuilding his life after a young man’s death led to a year for him in jail.

Mr. Christian has started both a for-profit company and a nonprofit foundation, the latter of which helps individuals dealing with drug and alcohol addictions.

Last replenished in’07, injections neededBy MICHELLE [email protected]

Mum’s the word, but there aresigns that the hunt for dollars is on.

Although they’re restricted by securities law in what they can divulge publicly about their fund-raising efforts, a number of local private equity firms appear poised to embark on raising the cash they’ll need for future investing, ifthey haven’t begun the process already.

“This is logically going to be a bigfundraising year because everyoneneeds to put more gas in the tank,”said John Mueller, a partner withCapitalWorks LLC, a private equityfirm in Cleveland.While he steered clear of revealing

ERs receivehealthy doseof attention

See PROWL Page 11

By TIMOTHY [email protected]

Northeast Ohio’s health systemsare investing millions of dollars tomuscle up their already-boomingemergency rooms amid the prospectof thousands of newly insured patients entering their doors becauseof the federal health care overhaul.

Coordinating preventative care toavoid costly emergency room visits isan anchor of the health care reformlegislation. However, an escalatingshortage of primary care physicianscould lead to an even greater influxof patients in the ER, according tovarious health care professionals.

See ER Page 21

See CHRISTIAN Page 20

AN ICON’S ROAD TO REDEMPTIONWorld of indulgence, tragedy becomes sobering foundation for new purpose in life

INSIDE: TrackingMr. Christian fromthe 1980 foundingof his Christian &Timbers executivesearch firm throughhis arrest and to today. Page 20

he Crain’s Cleveland Business audience is comprised of executives and c-suite managers, including CEOs, presidents and business owners, many of whom lead the purchasing process at their companies.T

AUDIENCE PROfILE & STATISTICS

DeMoGraPhicsSoCialAge> 25-34: 7.2% 35-54: 44.1% 55 or older: 48.7% Average: 52.6 years

Gender> Male: 70% / Female: 30%Education> 4-year degree or better: 80%

ProPerTy95.6% own a primary residenceAverage Value: $490,000

29.2% own a second residenceAverage Value: $545,000

USe of PUbliCaTion7 years average subscription time

76.1% subscription renewal rate

93% consider Crain’s a valuable source of local business news

81% find information for their business in Crain’s not available from other sources

79% view ads found in Crain’s with added credibility

72% of subscribers have taken action on ads found in Crain’s

Print subscribersbUSineSS CaTeGorieS

25%Business services(IT, communications,

hospitality)

10.2%Other

44.1%Professional services(medical, legal, financial)

20.7%Industrial services

(manufacturing, construction,

transportation)

TiTle or PoSiTion

10.4%Professional/

technical

87.6%Top or mid-level

management(president, CEO, owner,

manager, administrator, etc.)

2%Other

• 35.3% serve on a board of directors

• Average 1.6 directorships each

HoUSeHolD inCoMe

18.8%Less than$100,000

72.3%$100,000 –$499,999

8.9%$500,000or more

average: $285,000

HoUSeHolD neT WorTH (approx.)

average: $1.9 million

41.3%$1 millionor more

6.3%Less than$100,000

27.5%$100,000 –$499,999

24.9%$500,000 –$999,999

PurchasinG inFLuenceCrain’s subscribers who are involved in their company’s purchasing process influence an average of $175,000 each in annual expenditures. That’s $1.3 billion in annual expenditures you cannot afford to miss!

See page 8 for data sources

GroSS reVenUe of CoMPanieS

22.2%Less than$1 million

28.3%$1 – 9.9 million

22.2%$10 – 99.9

million

9.4%$100 – 999.9

million

17.9%$1 billionor more

average: $677 million

nUMber of eMPloyeeS

55.4%99 orfewer

20%100 – 999

12.5%10,000

or more

12.1%1,000 –9,999

average: 2,252 employees

SoCialAge> 34 or younger: 16.7% 35-54: 57.3% 55 or older: 26% Average: 46.7 years

Gender> Male: 58.6% / Female: 41.4%

Education> 4-year degree or better: 76%

ProPerTy93% own a primary residenceAverage Value: $353,000

14.5% own a secondary residenceAverage Value: $370,000

USe of Crain’S DiGiTal MeDia5.2 minutes spent per site visit

77% consider Crain’s their primary source of local online business news

75% view Crain’s digital media an important business resource

60% view Crain’s as more authoritative than any other online local business news source

50% find information for their business through Crain’s

online products not available from other sources

46% have learned about advertiser products or services via Crain’s digital channels

DeMoGraPhics

bUSineSS CaTeGorieS

16%Business services(IT, communications,

hospitality)

15.8%Other

49%Professional services(medical, legal, financial)

19.2%Industrial services

(manufacturing, construction,

transportation)

HoUSeHolD inCoMe

33.5%Less than$100,000

60.8%$100,000 –$499,999

5.7%$500,000or more

average: $248,000

HoUSeHolD neT WorTH (approx.)

average: $1.2 million

35.7%$100,000 –$499,999

13.8%Less than$100,000

25.9%$1 millionor more

24.6%$500,000 –$999,999

TiTle or PoSiTion

15.9%Professional/

technical

74.2%Top or mid-level

management(president, CEO, owner,

manager, administrator, etc.)

9.9%Other

• 23.2% serve on a board of directors

• Average 1.7 directorships each

DiGitaL auDience

GroSS reVenUe of CoMPanieS

25%Less than$1 million

27.9%$1 – 9.9 million

19.2%$10 – 99.9

million

12.4%$100 – 999.9

million

15.5%$1 billionor more

average: $588 million

nUMber of eMPloyeeS

56.5%99 orfewer

18.9%100 – 999

11.2%10,000

or more

13.4%1,000 –9,999

average: 2,079 employees

PurchasinG inFLuenceCrain’s digital users who are involved in their company’s purchasing process influence an average of $65,000 each in annual expenditures. That’s $718 million in expenditures you should have a part of!

3

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4

BOOK OF LISTS

2012W

WW

. C R AI N

S C L E V E L AN

D. C O

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Chapter sections presented by:

December, 19 2011 — January 2, 2011 Vol. 31, NO. 51 / $69

By JAY [email protected]

Cuyahoga County Execu-tive Ed FitzGerald is aboutto close the door on thecapricious pay and hiringpractices he inherited, andhe expects to save thecounty a half-million dol-lars in the process.

Within the next several months,

it’s likely that an as-yet-undetermined number ofcounty employees withsalaries out of sync withtheir job duties will learnthey will have to take a paycut if they want to continueworking for the county.

Mr. FitzGerald — whotook office in January as

part of the shift from the county

$2.00/SEPTEMBER 19 - 25, 2011

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Looking to save money on your health insurance?

Look inside for more details...

VOL. 32, No. 38

IT companiesreport morerobust hiringThough fewer NEOSA survey respondents cite‘very good’ performance in current quarter

By CHUCK [email protected]

Michael Fischer is somewhat con-cerned about where the economy isheaded, but you wouldn’t guess it,given that he just hired five people.

The percentage of area informa-tion technology companies that arehiring hit “a high watermark” in the second quarter, according to asurvey conducted by the NortheastOhio Software Association.

Just 18% of the 85 respondentssaid they are “not hiring” — by farthe lowest percentage recorded sinceNEOSA began regularly conductingthe survey four years ago.

Among the companies undergoing

RENDERING PROVIDED

A MEDICAL INSTITUTE’SSPECIAL TREATMENT

Akron lawyers spearheading development of $250M Greenbrier health care resort in W. Va.

By TIMOTHY [email protected]

Akron attorney Jack Dia-mond has developed hun-dreds of millions of dollarsof health care projects, but

his latest venture is unlike anythinghe’s touched before.

Indeed, it has been dubbed a“medical Disneyland.”

Mr. Diamond and Mark Krohn,

both partners at the corporate lawfirm Brennan, Manna & Diamondin Akron, are leading the develop-ment of a “medical institute” at thehistoric, 6,750-acre Greenbrier Resortin White Sulphur Springs, W. Va.,with the first phase of the project setto cost $250 million. Other projectsMessrs. Diamond and Krohn havehelped develop include a multi-million dollar medical center near

RUGGERO FATICA

Jack Diamond, a partner at Akron law firm Brennan, Manna & Diamond, is leading the development of a luxurious med-ical institute at the historic Greenbrier Resort in West Virginia.

See RESORT Page 5

See IT Page 8

See COUNTY Page 6

FitzGerald likely to cutcounty employees’ pay

INSIDEA wealth of health care information

This week we publish our annual comprehensive listing of providers — which covers 18 categories in nine counties. See Page H-1 for the Health Care Directory. For more detailed listings, visit www.CrainsCleveland.com/section/hcd.

THE NUMBERS DON’T BYTEEven as unemployment remains a stub-born drag on the economy as a whole,the technology sector’s hiring environ-ment remains relatively strong, accordingto NEOSA’s second-quarter survey. Only18% of the survey’s respondents planon not boosting staff, compared with37% during the like quarter a year ago.

Quarter Not hiring

2011 2Q 18%

2011 1Q 27

2010 Q4 26

2010 Q3 40

2010 Q2 37

FitzGerald

ALL BUSINESS. ALL DAy.Digital Media

onLine

Throughout the week, Crain’s award-winning digital channels deliver breaking business news, commentary and updates

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BuSinESS liStS – Monday MorningsCrain’s latest published list with related editorial content.

NEW for 2012!ohio EnErgy rEPort – Tuesday MorningsTimely editorial, updates and blogs covering Ohio’s lucrative oil, gas and green energy industries.

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SMall BuSinESS rEPort – Thursday MorningsA robust package of feature articles, blogs and news about the issues affecting small businesses.

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SIGNATURE EVENTSrelationships firstThe speed of today’s lean and high-tech business environment accelerates every day. You need a high-touch solution that

brings your team face-to-face with influential executives, owners and professionals.

Crain’s signature events are specifically designed to:

Throughout the year, Crain’s experts discuss timely business topics and solutions relevant to Northeast Ohio’s professional community. You set the agenda: Bring your topic to the podium and we bring our influential audience! CrainsCleveland.com/Breakfast

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• Honor the exceptional achievements of leading professionals from Northeast Ohio’s most lucrative industries

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events

73% of Crain’s event attendees hold a mid to upper level management position

85% have identified new sales leads at Crain’s events

82% of attendees gained a favorable impression of event sponsors

Average awards event attendance: 380

Average breakfast event attendance: 125

MarchA showcase of Northeast Ohio companies and individuals whose technological research, advancements and breakthroughs are making a critical impact on the local economy and world stage. CrainsCleveland.com/nia

aPriLHalf-day summit featuring thought leader discussions and learning opportunities for in-house legal representatives. Awards are presented to the best legal minds in North-east Ohio’s public, private, nonprofit and government organizations. CrainsCleveland.com/Events

Mayrenowned the world over for groundbreaking medical research and treatment, North-east Ohio’s distinguished health care and wellness professionals are honored by their peers and business community. CrainsCleveland.com/hCheroes

JuLynortheast ohio’s 50 Hottest business PeopleCrain’s profiles 50 beautiful business people of all ages with a focus on why they enjoy Cleveland as a place to live and work.www.CrainsCleveland.com/Events

Crain’s business breakFasts

6

HOTTEST BUSINESSPEOPLE

SIGNATURE EVENTSrelationships first

events

JuLyCrain’s honors the dedication and achievements of Northeast Ohio’s top female business leaders who enrich our region with their professional talents and unique perspectives. CrainsCleveland.com/won

auGustA tribute to Northeast Ohio’s leading human resources professionals who consistently “hit the mark” by building companies with the best people, talent, development and culture. CrainsCleveland.com/archer

sePteMberA celebration of forward-thinking companies and organizations that have built businesses with a sustainable triple bottom line approach of profits, people and planet. CrainsCleveland.com/Emerald

octoberA salute to the region’s top fiscal officers whose strategic leadership helps shape their organization’s financial success. Northeast Ohio’s only program dedicated to honoring the unique contributions and accomplishments of CFOs! CrainsCleveland.com/Cfo

noveMberA tribute to the next generation of young rising stars who have taken a leading role in our business community. CrainsCleveland.com/forty

Ask your sales representative for a complete list of sponsor benefits.

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research sourceserdos & Morgan, ny 2010 & 2011audit bureau of Circulation, 6/2011ominture Hitbox 2011Survey Monkey 2010 & 2011open adstream 2011

Harte-Hanks 2010 & 2011

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Marketing & Media Planning Guide2012

ONLINE EVENTSIN PRINT

GET CONNECTED

ALL buSINESS. ALL dAy.

JANUARY FEBRUARY6

Editorial Feature Health Care

List Software Developers

Ad Close January 26

Material Due January 31

13Editorial Feature Small Business

List Largest NE Ohio Philanthropic Gifts of 2011

Ad Close February 2

Material Due February 7

20Editorial Feature Meeting and Event Planner

List Venture Capital Firms

Ad Close February 9


27Editorial Feature Going Global: Northeast Ohio’s Place in

the Business World

List NE Ohio-based National Professional Associations

Ad Close February 16


Crain’s CustomPublishing

Association for Corporate Growth

2Editorial Feature Economic Outlook 2012

List

Ad Close December 22

Material Due December 27


List NE Ohio’s Top SBA Lenders

Ad Close December 29


16Editorial Feature Who to Watch in … Technology

List Architectural Firms

Ad Close January 5


23Editorial Feature Higher Education

List Real Estate Investment Trusts

Ad Close January 12


30Editorial Feature Finance

List

Ad Close January 19


Engineering Firms

MARCH5

Editorial Feature NorTech Innovation Awards (with event)

List Investment Banks

Ad Close February 23



List Credit Unions

Ad Close March 1

Material Due March 6

19Editorial Feature Real Estate

List Shopping Centers

Ad Close March 8


26Editorial Feature General and In-House Counsel Awards

(with event) List Commercial Real Estate Brokerages

Ad Close March 15


APRIL


List

Ad Close March 29

Material Due April 3


List Investment Advisers

Ad Close April 5


23Editorial Feature Who to Watch in … Finance

List

Ad Close April 12


30Editorial Feature Legal Affairs

List

Ad Close April 19


Commercial Contractors

2Editorial Feature Special Report: The remaking of

West 25th Street and the West Side Market district

ListMarch 22


Ad CloseNE Ohio’s Leading Social Media Influencers

Money Managers

Bonus Distribution General and In-House Counsel Event(week of April 16)

Bonus Distribution Innovation Awards Event (week of March 19)

Visit CrainsCleveland.com for daily business news

2012

MAY JUNE4

Editorial Feature Investing Guide: 2012List

Ad Close May 24

Material Due May 29


List Private Companies

Ad Close May 31

Material Due June 5

18Editorial Feature Prep & Parochial Education

List

Ad Close June 7

Material Due June 12

25Editorial Feature Northeast Ohio’s 50 Hottest Business

People (with event)

List Highest-Paid CEOs

Ad Close June 14

Material Due June 19

7Editorial Feature Game on: Cleveland’s Casino

List Biosciences Directory

Ad Close April 26

Material Due May 1

14Editorial Feature Health Care Heroes (with event)

Small Business

List Manufacturing Companies

Ad Close May 3

Material Due May 8

21Editorial Feature Who’s Who in Northeast Ohio: 150

People Who Set the Agenda for the Region

List Financial Planners

Ad Close May 10

Material Due May 15

Bonus Distribution Health Care Heroes Awards Event(week of May 21)

Nonprofits

Public Companies

Bonus Distribution Hottest Business People Event(week of July 9)

28Editorial Feature ** Holiday Week —

No print edition **

Visit CrainsCleveland.comfor daily business news

Visit CrainsCleveland.com for daily business news

JULY

9Editorial Feature Making It: How Much are

Northeast Ohioans Paid? / Small Business

List Highest-Paid Non-CEOs

Ad Close June 28

Material Due July 3

16Editorial Feature Who to Watch in … Health Care

List Nursing Homes

Ad Close July 5

Material Due July 10

23Editorial Feature Women of Note (with event)

List Top 100 Employers

Ad Close July 12


AUGUST6

Editorial Feature Archer Awards (with event)

List Law Firms

Ad Close July 26



List Advertising Agencies, Marketing Firms and Public Relations Firms

Ad Close August 2

Material Due August 7

20Editorial Feature Real Estate

List Suburban Office Buildings

Ad Close August 9


27Editorial Feature Ohio MBA Guide

List Highest-Paid NE Ohio AthletesAd Close August 16

Material Due August 21Bonus Distribution Women of Note Event(week of July 23)


List Largest Federal Research Grants

Ad Close July 19


Bonus Distribution Archer Awards Event(week of August 13)

2012

2Editorial Feature ** Holiday Week —

No print edition **

Visit CrainsCleveland.comfor daily business news

SEPTEMBER3

Editorial Feature Emerald Awards (with event)List

Ad Close August 23



List Largest Cuyahoga County Employers

Ad Close August 30

Material Due September 4

17Editorial Feature Health Care Directory

List

Ad Close September 6



List Business Insurance Agencies



OCTOBER1

Editorial Feature Legal Affairs

List Largest Summit County Employers




Bonus Distribution Emerald Awards Event(week of September 10)

Colleges and Universities

List


Material Due October 2

15Editorial Feature CFO of the Year (with event)

List

Ad Close October 4


22Editorial Feature Family Business

List

Ad Close October 11


29Editorial Feature Special Report: How the New Euclid

Avenue is Transforming ClevelandList Largest Defense Contracts

Ad Close October 18


Bonus Distribution CFO of the Year Awards Program(week of October 22)

Accounting Firms

Foundations

NOVEMBER DECEMBER3


List Office Leases

Ad Close November 5*

Material Due November 12


List Banks

Ad Close November 29


17Editorial Feature Top 10 Northeast Ohio

Newsmakers of 2012


Estate Planning


List Hospitals

Ad Close October 25



List

Ad Close November 1


19Editorial Feature Forty Under 40 (with event)

List Savings Institutions

Ad Close November 8


26Editorial Feature Who to Watch in … Law

List

Ad Close November 15


Bonus Distribution Forty Under 40 Event(November 19)

24/31Editorial Feature Book of Lists 2013

Nonprofit Salary Report

Ad Close December 6


Ad Close December 3*


* Early Close Visit CrainsCleveland.com for daily business news

Philanthropy, Fundraising and Nonprofits

List

2012

”

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— Kathleen MajorBusiness Development Director, Taft Stettinius & Hollister LLP

Documents

Crain's Cleveland Business