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Craig Nelson
New Mouth Guard◦ Soft molded form fit◦ Flavored
Athletes all need mouth guards◦ Tastes good◦ Safe◦ Custom flavors◦ Custom colors
Demographics◦ Age
10yrs-30yrs
◦ Income All levels
◦ Interests Physical activities
◦ Ability to Buy All ages with $25
Anyone who plays, football, basketball, soccer, karate, rugby, lacrosse, wrestling, etc◦ Any physical sport
Points of Difference◦ Custom colors◦ Custom flavors◦ Unique to yourself
Purchasing safety, enjoyment◦ Protects teeth◦ Mouth injuries◦ Flavored mouth
guards
Nationally distributed◦ Dunham Sports◦ Scheels◦ Eastbay◦ Footlocker◦ Wal-Mart◦ Shop-Ko◦ Target◦ Online at Nike and
Under Armor
Promoted◦ Online banner ads◦ TV-Espn, fox sports,
big ten network etc Famous college/pro
players Aaron Rodgers-WI Adrian Peterson-MN Etc
◦ Consumers see famous athletes using products
◦ Posters at athletic stores
$20-$45◦ Original mouth guards
Blueberry, grape, fruit punch flavors
Black, red, blue colors $20
◦ Custom Lemon-lime, citrus, etc
in association with Gatorade flavors
Multiple colors in mouth guard to fit yourself
$45
Price skimming◦ Athletes want the best◦ High school, collage,
pros
Unique◦ One of a kind
No other companies offer similar product
Custom flavor and color for your enjoyment
Quality is unbeatable
Easy to purchase◦ Price is reasonable
Reliable brand name company◦ ShockDoctor