Overview2009 will mark 30 years of experience in sports marketing with special emphasis on

sponsorship sales and sponsor procurement in professional motorsports as well as individual athlete endorsement procurement.

Key Talents1. Sponsor sales program organization / implementation2. Sponsorship concept development 3. Presentation materials design and artwork4. Contractual development & legal aspects5. Training in sponsorship sales

Motorsports Chronology

1977 – Bobby Rahal Formula 2- procured AMPEX as primary sponsor

1978 – Bobby Rahal CanAm- maintained AMPEX as sponsor

1978 – Whittington Brothers- Winners/24 Hours of LeMans

1980 – 1982 – Formed new CART Team Psachie-Garza- Rookie of Year Indy 500- Sponsorship

- Mexican Govnt/Yom-Yom/Champion1982 - 1983 – Whittington Brothers (CART)

- Union Carbide corporate sponsorship- SIMONIZ Corporate sponsorship

- Josele Garza (CART)- Schlitz & Champion

1984 – 1986 – Rusty Jones Motorsports Director (IMSA)- corporate manager of Camel GT Racing Program- immensely successful in growing market sharefor this automotive aftermarket company

- Winners 1985 24 Hrs. of Daytona (Mazda’s First Victory)1986 – Newman-Haas Racing (CART) (Mario Andretti)

- brought Beatrice Companies to team- one of the largest sponsorship deals in the history

of US racing totaling $ 32 million over 4 years1987 – 1988 – Newman-Haas Racing (CART)

Force Formula 1 (Haas F1 Operation)- continuation of Beatrice program

1989 - 1991 – Dick Simon Racing (CART) (Arie Luyendyk)- Cellular One Sponsorship Program- Indy 500 Reporter CBS Radio (Chicago & New York)

Contact:847.513.3409

craig_ells@hotmail.com

1991 - 1992 – Director of MarketingUS Offshore Racing Association

- procured EXIDE Batteries as title sponsor forThe EXIDE Grand Prix of Chicago

- organized this sanctioned, ESPN-telecastchampionship event at Winthrop Harbor, Ill.

- drew a verified 200,000 people to shores of Ill/Wi.1994 - 1995 - Director of Sales & Marketing

Offshore Race Portion of The Chicago Air & Water Show- on air commentary for ABC WLS-TV- managed publicity, hospitality and sponsorship

1996 – 1997 – Consultant to Unlimited Hydroplane Driver Scott Pierce- sponsorship and marketing management

1998 – Sales & Marketing Director- Bertil Sollenskog Champcar Atlantic Team

1999 – 2001 – Co-Founder of Sigma Autosport Team (CART)- managed new business development & press- procured Globalstar & LYCOS as sponsors

- drivers: Oriol Servia and Max Papis- my graphic-design finished 2nd in global fan poll for

PPG Best Use of Paint Competition NOTE: Honored with an attribution,by name, in Bobby Rahal’s

biography “The Graceful Champion”

2002- 2003 - Marketing consultant to Blair Racing (CART)- Rayovac sponsorship

2004 – Consultant For Bobby Rahal2005 – Consultant For Bobby Rahal & Rahal Letterman Racing

- advance work on ALMS marketing program- procured Procter & Gamble as Danica Patrick personal

endorser and as team sponsor (Secret deodorant brand)- presentation design work for Graham (A1GP/Atlantic)

2006 – Consultant for Bobby Rahal & Rahal Letterman Racing- procured Barton Brand’s St.Pauli Girl Beer as sponsor Indy 500

2007 – 2008 - Consultant for Chris Festa / Target Chip Ganassi Racing(IPS)- Independently procured associate sponsorship from D.A.M!

for Sarah Fisher Racing for 2008 Indy 5002008 – 2009 – Consulting Vice President for The Milwaukee Mile2007 – 2009 – Consultant to Segeltorps, Championship Pro Hockey Team (Sweden)

PersonalEducation: B.S. Journalism/Northern Illinois UniversityAge: 58 Health: In shape & athleticFamily: Two Children/ Matthew – 31 & Kelly – 30