Craig Davidson

2016

1 Baratta Street, Doncaster East 3109 0475 95 44 63 craig.davidson@fairfaxmedia.com.au

O B J E C T I V E S

To strive for the best and provide the best. To meet any challenge and

overcome any obstacle. Improvise, adapt and overcome are my watch words.

E D U C A T I O N

T r in i ty Grammar Schoo l

1973 - 1980

Year 11 (Year 12 education)

E D U C A T I O N

Bend igo T AFE

1982 - 1984

Farming and agricultural apprenticeship

Awarded: Farmer’s Advisory Achievement Award

E D U C A T I O N

Ho lmes Co l le ges Me lbou rne

1991

Diploma of Business Management

Certificate of Sales Management

Elected College Student Council President

Craig Davidson

Page 2

E D U C A T I O N

Ru ra l P re s s L im i ted (now Fa i r fax Med ia)

2001 – Management Development I

2003 – Management Development II

2005 – Management Development III

1995 – 2006 – various training courses and seminars covering advertising,

occupational health & safety, harassment, people management.

E X P E R I E N C E

Farm Manager | Pataud i P as to ra l company

1981 - 1991

Oversee day to day operations of a 2500 acre farming operation at Metcalfe,

Victoria. Property carried 3500 Merino wethers and approximately 50 head

stud Poll Hereford cattle. Whilst primarily working alone for long periods of

time, it was also necessary to supervise general labour and shearing contractors

as the need and/or season dictated. Was heavily involved in the local

community too at this time as a member of the Kyneton Apex Club and

coach/manager of a senior women’s basketball team. Developed skills in

general maintenance whilst understanding and practicing basic animal

husbandry techniques.

E X P E R I E N C E

Auctioneer | Morwel l Au c t ions and Un iv e r sa l Loan

1992 – 1995

Conducted numerous general, antiques & collectables and jewellery auctions in

Morwell and also Oakleigh. Dealt with a wide variety of clients in this time and

developed outstanding oral presentation abilities. Was responsible also for

assisting the business owners in stock control and setting up displays and liaising

with both vendors and buyers. Had some but minimal input in the office

environment but would assist with enquiries as the need arose.

Craig Davidson

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E X P E R I E N C E

Advertising Manager | S tock & Land new spaper

1995 - 2006

Commenced working for Stock & Land newspaper in November 1995 as a

casual telemarketer. In June 1996 I was offered the full time position of

Classified Advertising representative. I then took over the responsibility of

running the Property advertising section also. Later, I was appointed Assistant

Advertising Manager whilst still overseeing the Classified and Property

advertising sections of the newspaper. In 2002 I was appointed Advertising

Sales Manager for the paper, overseeing seven sales and production staff and

reporting directly to the General Manager of Rural Press Victoria, now a

division of Fairfax Media Limited. Whilst in the position of Advertising Sales

Manager, the publication grew in revenue and circulation and in 2004 I was

invited by the then Managing Director of Rural Press, Mr Brian McCarthy

(former CEO of Fairfax Media), to accompany him and several senior

executives to the United States on a training and development seminar to assist

the recently acquired US arm of the Rural Press business.

E X P E R I E N C E

Home duties and part time work | Var ious o r gan i sa t ions

2006 – 2010

After leaving Rural Press in May 2006 to have a break from the advertising

world, I enjoyed the opportunity of spending more time with my children and

run the home whilst my wife continued in her roll with full time employment.

During this time also I was able to undertake more volunteer work at

Templestowe Valley Primary School, assisting with various building and

beautification projects and working in the school’s canteen. I served on the

School Council for a number of years and when my second child finished at the

school in 2008, I was in the position of School Council President.

I was able to devote more time to coaching and assisting in various sporting

clubs. I have coached a number of sides for the Bulleen Boomers. I am Team

Manager for the Bulleen Templestowe Junior Football Club Colts side (5th year

with this group as Team Manager) and Girls side and I served as Vice President

and for the club in 2009 and 2010 and am currently Marketing & Advertising

coordinator and magazine publisher 2009 – present.

Craig Davidson

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E X P E R I E N C E

Basketball | Var ious c lubs and leve l s

Templestowe Valley Primary School. 2004 – current

Coach of two team and coach/mentor for the Hooptime competition.

Coached my son’s team from 2004 to 2008. Ten seasons, nine times in finals, seven grand final appearances and five premierships. Two time State

Hooptime coach.

Bulleen Boomers coach. U9 premiership coach. Team subsequently appeared in two finals thereafter.

Bulleen Boomers coach. Girls team coach for six seasons with numerous finals appearances including Runners Up.

Bulleeen Boomers coach. U15 premiership coach and two seasons thereafter

with all finals appearances.

Doncaster Doncats. Team Manager/stand in coach for a couple of seasons. Warrandyte Redbacks. Two seasons as Team Manager. Appointed as an U18

girls coach for 2012/2013 Summer Season.

Warrandyte Basketball Association. Court announcer for the BigV competition, association President – current.

E X P E R I E N C E

Special Projects | Fai r fax Med ia Agr i cu l t u ra l Pub l i sh ing (V i c )

June 2010 – July 2012

Invited back on a casual four days per week basis to look after Special

Publications, commercial advertising opportunities and develop new

opportunities for Stock & land newspaper and other stand alone publications.

Have now been offered a permanent position commencing in new financial

year. Reporting directly to the General Manager, my role is to maintain and

grow the varied and numerous special publications produced at the site &

generate commercial advertising income for Stock & Land newspaper and

develop new initiatives.

Craig Davidson

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E X P E R I E N C E

Special Projects | Fai r fax Med ia Agr i cu l t u ra l Pub l i sh ing (V i c )

July 2012 – July 2014

Special Projects Manager Full Time position. Responsible for the running of all

Stock & Land newspaper special publications plus new initiatives. Autonomous

position developing new opportunities for the publications whilst servicing

existing client base. In 2013 I took part in the Fairfax Mentoring Program as a

Mentor. In 2014 I trained the new Classifieds advertising representative.

E X P E R I E N C E

Account Manager | Aust ra l ian Commun i ty Med ia

July 2014 – current

Coordinating all existing Stock & Land newspaper special publications and

generating new initiatives. Sell local display advertising for Stock & Land

newspaper. Manage the two sales staff and coordinate production of the

quarterly Tasmanian Farmer newspaper. Act on behalf of General Manager in

advertising and administration capacity when he is on leave. In 2015 I will be

attending the Manager as Coach training module in Sydney and am also again

acting as a Mentor in the Fairfax Mentoring program. Currently servicing major

customers and work in close with sales manager and group sales manager.

S K I L L S

Advertising layout and design

Management of staff

Dealing with all levels in an organization

Ability to organise

Motivation and development of people & ability to supervise and work with

internal and external customers, groups and representatives

Excellent written and oral communication including group presentations

Ability to improvise, adapt & overcome

Willingness to learn new skills

Craig Davidson

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Dedication to the achievement of set goals and surpassing those goals

Trustworthy and loyal and a commitment to my country

Team focused and ability to work with or without supervision

Dealing with budget and deadline scenarios effectively

Respected by former supervisors, colleagues and clients

Not satisfied with “just achieving a target” but surpassing that target

R E F E R E E S

Mark Ronan – 0417 801 726

Bruce Traplin – 0409 386 251

I N R E V I E W

It is one thing to possess the knowledge or surround yourself with those who

possess the knowledge.

It is another thing to be able to motivate and work with those around you to

achieve the set goals after acquiring the knowledge.

Trust & loyalty are everything.