Leveraging social media in

creating a path to career success

M.MOSHER | @SUPPORTSAVVYSEPTEMBER 15, 2016 | Q1 ESLF | SEATTLE, WA

Crafting aProfessionalBrand

previewprofessional brand

online personas

evolution of industry

competition in market

rise of social media

channels & diversity

Say?WHAT

WHY WE CARE

HOW 2 : Your Brand

craft brand

build online persona(s)

session topic &agenda

about mintentional career

pursuits

product dev | marketing

engineering | tech | GTM

EA STUFF

INTERNAL BIZ OPS

ONLINE NINJA

community mgr.

guild life - WoW

SUPPORTSAVVY.com

R+F Ninjas

Hi

M.MOSHER | @SUPPORTSAVVYBUSINESS MANAGER - INTERNAL OPS, EXEC STAFF

build credibility & relate toaudience

what is prof. branding

.Mosher | @SUPPORTSAVVYcrafting a professional brand

topic definition

topic definition

why we careabout branding

careers = jobstime

evolution of

industry

candidate pool is

growing

rise of social media

& online personas

enable change

"if you don't like change, you're going to like irrelevance even less"

industry & competition

HTTP://WWW.BLS.GOV/OOH/OFFICE-AND-ADMINISTRATIVE-SUPPORT/SECRETARIES-AND-ADMINISTRATIVE-ASSISTANTS.HTM

BKGRD

YRS?

777,000 USA (2014)

3.9% unemployment rate

#23 Best Business Jobs -

USNEWS

industry data

rise of socialmedia

increase of mobile

devices

desktop vs mobile

traffic

digestible, searchable

media subscriptions

social mediachannels

TWITTER - shout something, LINKS

LINKEDIN - address book, SHARE

INSTAGRAM - PICTO microblogging

FACEBOOK - subscribe to my story

PINTERST - visual LIST sharing

YOUTUBE - videos on everything

In 2016, 78% of U.S. Americans had a social media profileWorldwide social media users reached 1.96 billion

is expected to grow to some 2.5 billion by 2018.

HTTP://WWW.STATISTA.COM/STATISTICS/273476/PERCENTAGE-OF-US-POPULATION-WITH-A-SOCIAL-NETWORK-PROFILE/

how to craftyour brand

WHAT DRIVES YOU

HOW DO YOU OPERATE

WHAT DO YOU

KICK_ASS AT

swagGRIT | CHARACTER

FLEX | FORCE

pragmatic ninja

build onlinepresence

DO

HAVE

BE

#whatsurhustlesocial media is a wayto connect with people

not right here - right now

your brand is your profileto the LITERAL world

using socialmedia

[BRAND] vs. [STORY]

PROFESSIONAL CAREER PERSON INTERESTS

LE

VE

L O

F D

ET

AIL

RE

SP

ON

SIV

EN

ES

S

community & supportDepending on

your career focus,spend your timeeffectively and

what interests you– the value is inconversing with

your peer networkbut you mustreach out andengage it.

Bloggers, Authors & Trainers

Industry Organizations &

Groups

Internal Employee Networks

#self-guided-career-dev

HELLOMY NAME IS

Your STORY

M.MOSHER | @SUPPORTSAVVYCRAFTING A PROFESSIONAL BRAND

Wrap / Q&ASOCIAL MEDIA IS ABOUT

CONVERSATIONS SO WHAT'S ON YOUR

MIND?

appendix & influencesOccupational Projections - Executive Assistants

OCCUPATIONAL OUTLOOK HANDBOOK

Amy Cuddy - Power Posing, TED

Lisa Weeks - The Economy of Weird, TEDxSEA

Louis C.K. - a little perspective can go a long way

Simon Sinek - Start With Why

Audible - The Great Courses Series