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Cracker Barrel Presentation
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va lu e s
fa m i ly
c o m m u n i t y
h e r i tag e
i n t e g r i t y
c i t y p a p e r c o m p a n y s i n c e 1 8 9 7
Everything old is new again.
r e c e s s i o n a r y t r e n d s
americana
nostalgia
family
everyday comforts
simple pastimes
neighbors
b r a n d s
who have c rea t ed pro f i tab l em e r c h a n d i s e l i n e s
j o h n d e e r eNosta lg ic Amer icana Merchandise
not jus t for t rac tor owners
c a s e 1
c a s e 1
c o c a - c o l aMaking Adver t i s ing Col lec t ib le .
c a s e 2
c r a c k e r b a r r e lco l l ec t ib les
c a s e 3
c a s e 3
c o n c e p t s
It’s not where you live,but how you live.
Relax and Reflect
Still Rockin’ after 40 Years
c r a c k e r b a r r e l
st
i l l r o c k i n ’ a f te
r
1 9 6 9 2 0 0 9
y e a r s40
4 0 t h a n n i v e r s a r y p r o m o s h i r t
r e l a x
r e f l e c t
It’s not where you live,but how you live.
It’s not where you live,but how you live.