AN EVENT OF

Creating a

BetterFuture

2018REPORTwww.mobileworldcongress.com

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1. Introduction 4

2. Results 6

3. Attendees 8

4. Conference 14

5. Exhibition 20

6. MWC Programmes 24

7. Event Highlights 26

8. Press Highlights 28

9. Sponsors and Partners 30

CONTENTS

Creating a

BetterFuture

Mobile World Congress 2018

INTr

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Widely considered the mobile industry’s “must-attend” annual event, the GSMA Mobile WorldCongress attracts executives from the world’s most influential mobile operators, device makers,infrastructure providers, software companies, internet companies and organisations across awide range of vertical industry sectors, as well as government delegations from across theglobe. Mobile World Congress includes an industry-leading conference with C-level speakersfrom around the world; an exhibition showcasing innovative mobile technologies, products andservices; a government and ministerial programme; partner events and programmes; freeseminars and many other activities.

With more than 5 billion subscribers, mobile now connects over two-thirds of the world’s population. It is fuellinginnovation, revolutionising industries and spurring exciting new opportunities, across developed and developingmarkets. Underscoring our industry’s commitment to the United Nations Sustainable Development Goals, mobile isproviding lifelines to hope, reducing inequalities, preserving our world’s resources and changing lives. Throughout theconference, across the exhibition, and in the many partner programmes, events and meetings held over four days,Mobile World Congress 2018 clearly demonstrated how mobile is creating a better future – today.

INTRODUCTION

5

rES

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20,700

2,400 exhibitors& sponsors

Bringing together the full mobile and technology ecosystem in one place

The event wherebusiness is done

Over 1Mmeetings

7,700 CEOsThe place to meet the mostsenior level decision makers

World-class thought leaders delivering visionary keynotes and panel discussions

Providing internationalcoverage to all regions across the globe

Bringing start-ups and investors together to inspire, develop, and launch new innovations

conference attendees

attendees at 4YFN

11,600

3,500

Truly international event for companies looking for a global business outreach

107,000attendees

from 205 countries/territories

More than

and Industry analystsinternational media

More than

More than

7

RESULTS

ATT

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9

All Attendees by Job Function

Job Function

C-Level/Owner 16%

9%

33%

1%

59%

14%

10%

33%

<1%

58%

19%

9%

29%

<1%

57%

Vice President

Director

Sub-Total C-Level / Board / VP / Director

Attorney/Counsel

24% 25% 24%Manager

Consultant 4% 4% 5%

13% 13% 14%Other

2018 2017 2016

M

Category

Total Attendees 107,710

59%

78%

205

24%

108,533

58%

74%

208

23%

101,913

57%

76%

204

21%

Total Senior-Level Attendees

Total Senior-Level Conference Attendees

Total Countries/Territories Represented

Female Representation

Attendance 2018 Attendance 2017 Attendance 2016

ATTENDEES

Global Influence from Key Decision MakersMobile World Congress continues to offer thought-provoking content and foster world-class networkingopportunities for senior-level attendees. Senior management (Director-level and higher) attendance was 59%, slightlyhigher to the percentage of senior management attendees in 2017. In 2018 more than 7,700 CEOs attended MobileWorld Congress, an increase of nearly 2,000 from last year. The quality of attendees continues to maintain excellentlevels year over year:

10

ATTENDEES

All Attendees by Company Type

Main Company Activity 2018 2017 2016

Mobile, Fixed, and Virtual Network Operator

Device, Wireless Components & IT/Hardware

App and Software Development Vendor

Consultancies

Finance/Banking/Venture Capital

Government/Regulatory/Association

Broadcast/Media/Entertainment

Mobile Content Provider

Systems Integrator

IOT/M2M

Retail/E-Commerce

Cybersecurity/Controls/Data Security

Cloud Services

Other Industries

A Diverse Industry Event Led by Mobile OperatorsIn 2018, we continued to attract new attendees to Mobile World Congress including professionals from verticalindustries, consumer brands and developers, while maintaining the core commitment of the mobile network operator(MNO) community. More than 7,000 attendees (9%) from the operator community participated at Mobile WorldCongress, representing a consistent year-over-year number of attendees from MNOs. Industries showing increases inattendees include App and Software Development Vendors, Consultancies and Broadcast, Media and Entertainment.New entries into the top industries include Manufacturing and Automotive. In addition, 2018 marked a continuedstrength in participation of emerging industries. Identified in the table as ‘Other,’ industries such as VirtualReality/Augmented Reality, Fast Moving Consumer Goods, Healthcare/Bio-Tech, do not individually rank high, butcollectively show the continuing diversification of the mobile ecosystem.

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ATTENDEES

All Attendees by Company Type

App / Mobile Services

11%

Artificial Intelligence

6%

Automotive / Transport

3%

IoT

11%

Cloud Services

5%

Device Software

3%

Network Technology

7%

Marketing /Advertising Media /Content /Entertainment

4%

Innovation

7%

Enterprise & Business IT

4%

Network Software

2%

Big Data / Analytics

6%

Smart Cities

3%

Security / Digital Identity / Authentication

2%

Device Hardware

6%

3%

Attendees Ready to Experience Everything MobileAttendees at Mobile World Congress indicated interest in a variety of topics, most looking at the future of the mobileindustry. Attendees were asked to select their top three areas of interest. Leading topics of interest included forward-looking topics such as App/Mobile Services, IoT, Network Technology, Innovation, Big Data/Analytics.

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More Than 200 Countries and Territories RepresentedThe geographical breakdown of attendees remains relatively constant year over year. Mobile World Congresscontinues to attract a global audience with 205 countries and territories represented in 2018. Once again, Europe isthe most represented region with 65% of attendees, Asia Pacific continues to be the second-largest region, followedby North America.

10%North

America

7%MiddleEast

14%Asia

Pacific

3%Americas

1%Africa

65%Europe

2018

12%North

America

4%MiddleEast

15%Asia

Pacific

3%Americas

2%Africa

65%Europe

2016

11%North

America

5%MiddleEast

14%Asia

Pacific

3%Americas

2%Africa

65%Europe

2017

All Attendeesby region

ATTENDEES

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Top 10 CountriesThe top 10 countries (or 12, given the similarity at the 8th position) represented at Mobile World Congress continue toremain constant year over year. In 2017 the top countries remain the same as the previous year. Overall, four of the sixgeographic regions continue to be represented in the top 10 countries. Attendance from Spain was again positivelyimpacted by the continued success of 4YFN and additional local appeal.

A commitment to increasing rates of female participationWomen accounted for 24% of all attendees atMobile World Congress 2018, up from 21% in2016. Mobile World Congress is working toalign with the United Nations SustainableDevelopment Goals (SDGs), including Goal 5:Achieving Gender Equality and EmpoweringWomen, through programmes such asWomen4Tech, which focuses on successfullyaddressing and reducing the gender gap inthe mobile industry.

Attendees Top 10 CountriesCountries

Spain 32% 31% 29%

United States 9% 10% 11%

United Kingdom 8% 8% 9%

China 5% 5% 5%

Germany 4% 5% 5%

France 4% 5% 5%

South Korea 3% 3% 3%

Israel 2% 2% 2%

Italy 2% 2% 2%

Japan 2% 2% 2%

Russia 2% 2% 2%

Sweden 2% 2% 2%

2018 2017 2016

J

24%

2018

23%

2017

21%

2016

ATTENDEES

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An unparalleled roster of speakers shared theirviews on the future of the mobile industry: 350 speakers - over 10 keynote sessions and42 track sessions - including the followingoutstanding keynote speakers:

Ran KraussCEO and Co-FounderAirobotics

Jeremy FoxCEO/ChairmainAtrium TV/DRG

Sunil Bharti MittalFounder and Chairman/ChairmanBharti Enterprises/GSMA

Gavin PattersonCEOBT Group

Shang BingChairmanChina Mobile

Jeff ZuckerPresidentCNN Worldwide

Börje Ekholm,President and CEOEricsson

Andrus AnsipVice President of the Commission andCommissioner for Digital Single MarketEuropean Commission

Sue SiegelChief Innovation Office, GE and CEO,Business InnovationsGE

Brigitte BaumannFounder and Chief Investment OfficerGo Beyond Early Stage Investing

Mats GranrydDirector GeneralGSMA

Cher WangChairwomanHTC

Brian BehlendorfExecutive DirectorHyperledger

Christopher YoungCEOMcAfee

Fernando AlonsoMcLaren Formula 1 Driver and DoubleFormula 1 World Champion

Zak BrownExecutive DirectorMcLaren Technology Group

Limor SchweitzerFounder and CEOMOV.AI

Kazuhiro YoshizawaPresident and CEONTT DOCOMO, Inc.

Oren JacobFounder and CEOPullstring

Hiroshi MikitaniFounder, CEO and ChairmanRakuten, Inc.

Jim WhitehurstPresident and CEORed Hat

Lisa WangFounder and CEOSheWorx

Rajeev MisraCEO SoftBank Vision Fund

Rocío ToméMember and Representative, Women’sAssociation for the Digital AgendaGovernment of Spain

CONFERENCE

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CONFERENCE

Marcelo ClaureCEOSprint

Glenn LurieCEOSynchronoss

Julie Woods-MossPresidentTata Communications

José María Álvarez-Pallete LópezChairman and CEO,Telefónica

Sigve BrekkePresident and CEOTelenor Group

Berit SvendsenCEOTelenor Norway

Marie EhrlingChair of the BoardTelia Company

Georg PolzerChairman & Co-FounderTeralytics

Kathy CalvinPresident and CEOUnited Nations Foundation

Ajit PaiChairmanUnited States FederalCommunications Commission

Vittorio ColaoChief ExecutiveVodafone Group

Dr. Jim Yong KimPresident World Bank

Enrica PorcariChief Information Officer and Chair ofthe Emergency TelecommunicationsClusterWorld Food Programme

Susana BalboCongresswoman & ChairW20 Group Argentina

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Job Function

C-Level/Owner 27%

14%

36%

1%

78%

23%

14%

36%

1%

78%

31%

14%

30%

1%

76%

Vice President

Director

Sub-Total C-Level / Board / VP / Director

Attorney/Counsel

12% 14% 12%Manager

Consultant 3% 3% 3%

7% 9% 9%Other

2018 2017 2016

M

Continued Success in Attracting Senior-LevelAttendeesConsistent with previous years, conference attendees tend to be more senior (78% Director-Level and above) thanoverall Mobile World Congress attendees (59% Director-Level and above). We saw a continuing trend of strongsenior-level participation in the conference, with nine straight years of more than 70% senior-level participation.

CONFERENCE

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CONFERENCE

Conference Attendees Diversifying and GrowingAs with Mobile World Congress attendees overall, the geographical profile of conference attendees was consistent withthe 2017 profile. The top 10 countries for conference attendees were the Spain, United States, United Kingdom, China,Japan, South Korea, Germany, France, Turkey, Russia.

19%North

America

8%MiddleEast

17%Asia

Pacific

5%Americas

5%Africa

46%Europe

2016

17%North

America

9%MiddleEast

19%Asia

Pacific

5%Americas

6%Africa

45%Europe

2017

16%North

America

13%MiddleEast

18%Asia

Pacific

6%Americas

4%Africa

43%Europe

2018

ConferenceAttendees byregion

Main Company Activity 2018 2017 2016

Mobile, Fixed, and Virtual Network Operator

Government/Regulatory/Association

App and Software Development Vendor

Finance/Banking/Venture Capital

Consultancy

Device, Wireless Component, and IT/Hardware Manufacturer

Other Industries

Network Infrastructure Vendor

IoT/M2M

Broadcast/Media/Entertainment

Systems Integrator

Thought Leadership for a Diverse AudienceThe mobile industry, led by the operator community, gathered to exchange ideas and thought leadership through itsparticipation in the conference programme (23% of conference attendees were from operators). Conferenceattendees highlighted the diversification of the industry with continued growth represented in adjacent industries.Industries with 2% or less of total conference attendees (shown in the chart as ‘Other Industries’) includeAutomotive/Transportation, Cloud Services, Cybersecurity, Healthcare/Biotechnology, and Retail/E-Commerce.

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CONFERENCE

EXH

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A Worldwide ExhibitionMobile World Congress exhibitors came from 73 countries. Europe remains the largest region, providing 44% ofexhibitors, with North America and Asia rounding out the top three regions, in line with the geographic profile of theattendee population.

Africa2017

1%2018

1%Americas

2017

1%2018

1%Middle East

2017

6%2018

4%

Asia Pacific2017

23%2018

24%Europe

2017

45%2018

44%North America

2017

24%2018

26%

Region

Europe 44%

26%

24%

4%

1%

45%

24%

23%

6%

1%

48%

24%

22%

4%

1%

North America

Asia Pacific

Americas

Middle East

1% 1% 1%Africa

2018 2017 2016

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EXHIBITION

Exhibitors Represent a Wide Spectrum of theMobile EcosystemCompanies and organisations exhibiting in 2018 represented all facets of the industry. The top 100 exhibitors utilisedover 40,000 net square meters of space.

*Top exhibitors by square meters purchased, listed alphabetically

• ACCIÓ• Amdocs Management Limited• ARM Limited• AT&T• Belgium-Belgica• BMW AG• Business France• Canonical Group Ltd.• China Mobile Limited• Cisco Systems, Inc• Citrix Systems,Inc.• CM Groep BV• Cobham Wireless• CrucialTec Co., Ltd.• Daimler AG• DarkMatter LLC• Deutsche Telekom AG• DIMOCO Europe GmbH• Doro AB• Enterprise Ireland• Enterprise Summit B.V.• Ford-Werke GmbH• GENBAND US LLC• Giesecke & Devrient GmbH• Gionee Communication Equipment

Co. Ltd. ShenZhen• Golla Oy• Great Britain Pavilion/Trade Fair Ltd• GUANGDONG OPPO MOBILE

TELECOMMUNICATIONS CORP.,LTD.

• HCL Great Britain Ltd• Hewlett Packard Enterprise• HISENSE INTERNATIONAL(HK) CO.,

LIMITED• HTC Corporation• Huawei Technologies Co Ltd• IBM• Infineon Technologies AG

• Information Technology Association- Jordan (Intaj)

• Innovation Norway• Intel Corporation• InterDigital Europe, Ltd.• Israel Export Institute &

International Cooperation Institute• Istanbul Chamber of Commerce• Italtel SPA• Korea Information &

Communication TechnologyIndustry Association (KICTA)

• Korea Trade-Investment PromotionAgency (KOTRA)

• KT Corporation• Lenovo• LG Electronics Inc• MasterCard• Mavenir• MediaTek Inc.• Microsoft• Ministerio de Energía, Turismo y

Agenda Digital• Mobile World Capital• NEC Corporation• Netcracker Technology• Nokia Solutions and Networks

Spain, S.L..• NRW.International GmbH• NTT DOCOMO, INC.• NUBIA TECHNOLOGY CO.,LTD• NXP Semiconductors Netherlands

B.V.• Oberthur Technologies• ONEm Communications Ltd• Ooredoo Group LLC.• Oracle Corporation UK Limited• Orange• Qingdao haier telecom Co.,Ltd

• Qualcomm Technologies, Inc• Rohde & Schwarz• Samsung Electronics Co Ltd

(IM Division)• Samsung Semiconductor, Inc• SAP SE• Saudi Telecom Company (STC)• SEAT, S.A.• SHEN ZHEN D-LIGHT

TECHNOLOGY CORP.,Ltd• SHENZHEN E&L

COMMUNICATIONS CO., LTD• Shenzhen Huiding Technology

Co., Ltd• Sierra wireless SA• SimilarWeb• SK Telecom Co., Ltd.• Sony Mobile Communications Inc.• SOTI Inc• STMicroelectronics International NV• Sunhill Technologies• Synchronoss Technologies, Inc.• TCT Mobile Europe SAS• Tech Data Europe GmbH• Telefónica S.A.• Telit Communications PLC.• TP-LINK Deutschland GmbH• Verizon Wireless• Vestel• Viettel Group• VMware• Vodafone España, S.A.U.• Western Digital• WIKO Global SAS• Wipro Technologies• Wulff Entre Ltd• YAP Company• ZTE Corporation

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EXHIBITION

World's Largest CarbonNeutral TradeshowMobile World Congress was re-certified in July 2017 as carbon neutral by BSI (British StandardsInstitute), verifying that the GSMA successfully completed the certification process under the PAS2060 international standard and that Mobile World Congress had achieved carbon neutrality. For2018, the GSMA focused on further reducing the environmental impact and carbon footprint ofthe event, offsetting any outstanding emissions as necessary. The GSMA is continuing to pursuecertification of its offices and events, including Mobile World Congress, for 2018.

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The 2018 edition of Mobile World Congress featured one-of-a-kindevents, seminars, and experiences designed to help educate and exciteattendees. These programmes are developed and presented by some ofthe top organisations in the mobile ecosystem.

Women4TechOver four days, the Women4Tech programmechampioned gender equality, demonstrating howdiversity can impact success in mobile and thebroader tech industry. This year’s programmeincluded speed coaching, networking events,workshops, a Mobile World Live TV panel andspecialised MWC Tours, as well as several activitiesat 4YFN. The programme culminated at theWomen4Tech Summit and the Women4TechGLOMO Awards.

4YFNAs always, 4YFN put the focus on the future ofinnovation, giving start-ups the opportunity to bringtheir ideas to the global stage. More than 20,000attendees visited this cutting-edge programme atFira Montjuic, which brought together start-ups,investors, corporations and public institutions todiscover, network, create and launch new venturestogether.

YoMoYoMo: The Youth Mobile Festival in its second yearwelcomed more than 14,000 students, educatorsand industry professionals from across Catalonia andthe rest of Spain. Held at La Farga L’Hospitalet, thiseducational event taught kids about the latest inscience, technology, engineering, design/art andmath (STEAM), encouraging them to pursue careersin mobile and the broader tech industry. YoMo is anevent of Mobile World Congress, held incollaboration with Mobile World Capital.

Global Mobile Awards (GlOMOs)The annual Global Mobile Awards (GLOMOs) againrecognised companies and individuals for theiroutstanding achievements in mobile innovation.Across eight categories, winners were honoured foreverything from best content and devices to mobileinnovations for health and education, commerce, andsocial good. The GSMA congratulates all the winnersof the 2018 GLOMOs, which were announced during aseries of ceremonies and live TV presentations onMobile World Live TV throughout the week.

MWC PROGRAMMES

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Partner ProgrammesWe collaborated with 34 mobile visionaries as theyexplored how advancements in technology impactsthe ever-changing landscape of mobile. PartnerEvents, Power Hour Sessions, and TechnologyTraining centred around a variety of themes from5G, The Future Service Provider, Content & Media,Sports & Entertainment, Networks and Technologyin Society.

MWC ToursMWC Tours provided attendees with an opportunityto focus their time on topics of interest and gainnew insights and connections. Guided by dynamicindustry experts, attendees were led through themobile ecosystem while being introduced toexhibitors and networking with fellow attendees.Eight topic tours took place in 2018 including 5G &NFV, Emerging Tech, Enterprise, IoT, IoT Security,Mobile Advertising & Apps, Retail & DigitalCommerce and Sustainable Smart Cities.

GSMA SeminarsAt Mobile World Congress, the GSMA hosted arange of seminars designed to provide insights andupdates on key GSMA industry programmes andadvocacy initiatives. Held across all four days of theshow, GSMA seminars focused on topics such as 5Gand Future Networks, Identity and Mobile Connect,the Internet of Things (IoT) and Mobile forDevelopment, among others.

Ministerial ProgrammeThe Ministerial Programme offers a unique forum forministers, regulators, international organisations andCEOs from around the world to discuss keydevelopments and policy trends in the mobilesector. The 2018 Ministerial Programme hosteddelegations from 181 countries and internationalorganisations, including 71 ministers and 85regulatory authority heads, with total attendanceexceeding 2,000 delegates.

MWC PROGRAMMES

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NEXTechNEXTech Hall 8.0 showcased the cutting-edgeinnovations that are disrupting today’s mobilelandscape. Forward-thinking companiesdemonstrated a wide array of technologies includingdrones, virtual reality/augmented reality, robotics,cognitive computing, artificial intelligence, grapheneand more.

#CaseForChangeThe Case For Change travelled over 130,000 kmaround the world to capture the most impactfulstories of how mobile is transforming lives. The Caselanded in Barcelona at the GSMA Innovation City,giving visitors the opportunity to join the journeythrough 360 degree video and watch all of thestories so far. Delegates also enjoyed the#BetterFuture Dome – an immersive 360 videoexperience, where users stepped into the world oftwo Case For Change stories – uncovering the impactof mobile for Syrian refugees in Jordan and the life-changing power of digital identity in Pakistan.

SdGs in ActionAs part of the mobile industry’s continuingcommitment to achieving the UN SDGs, the ‘SDGs inAction’ app raised awareness about the Goals, gavethe latest news and updates on progress towards theSDGs, and allowed users to take their own actions.

Mobile World ScholarFor 2018, GSMA introduced the Mobile WorldScholar Challenge, which highlights new andimpactful ideas from the academic and researchcommunities across the globe. GSMA awarded fiveGold Prizes and three Silver Prizes which consistedof cash prizes and the title of Mobile World Scholar.All five Gold Prize winners attended Mobile WorldCongress 2018 as guests of GSMA.

2018 EVENT HIGHLIGHTS

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South VillageFor 2018, a new South Village was constructed,providing a brand new entrance pavilion forattendees and quicker access into Mobile WorldCongress. In addition, the South Village offered dailyentertainment, food and beverage options, andhospitality suites making it another great networkingand engagement opportunity for attendees.

NetworkingMWC offered an unparalleled networking experiencefor attendees. From tailor-made open-airNetworking Gardens, to casual Networking LoungesEvents, attendees had a variety of options andsettings to meet and collaborate with professionalsfrom every sector of the mobile industry. Inaddition, MWC once again partnered with LinkedInto provide qualified attendees with a three-monthfree trial of LinkedIn Premium by connecting theirMy MWC and LinkedIn accounts, making it easier tobuild relationships with the right people.

BMW ExperienceThe BWM Personal CoPilot Experience showcased anew dimension – and vision – of autonomousdriving. Attendees had the opportunity to hail theirown car via the BMW Personal CoPilot app andexperienced autonomous driving as it picked themup and took them where they wanted to go!

2018 EVENT HIGHLIGHTS

PrES

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3,541 press/industry analysts attended MobileWorld Congress, representing over 2,000organisations from 86 countries and territories

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Region

Europe 70%

12%

7%

4%

7%

72%

11%

8%

4%

3%

73%

12%

8%

4%

2%

Asia Pacific

North America

Middle East

Americas

<1% 1% 1%Africa

2018 2017 2016

7%North

America

12%Asia

Pacific

4%Americas

<1%Africa

70%Europe

7%MiddleEast

PRESS HIGHLIGHTS

How 5G could change the world

IoT connects users to shoes, canes, safety boxes and punch bags

Highlights from MWC 2018

Morse code shoes send toe tappingtexts at MWC 2018

Top 5 Trends From Mobile WorldCongress 2018

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PRESS HIGHLIGHTS

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Mobile World Congress: 10 best tech innovations, from drone taxi made inChina to new 5G tricks

Mobile World Congress: Future ofsmart devices in focus

More than just smartphones: 5emerging technologies from MWC 2018

Fast 5G beckons, but still far off formost mobile users

MWC 2018 heralds the era of 'intelligent connectivity'

PRESS HIGHLIGHTS

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EVENT SPONSOrS

SPONSORS & PARTNERS

34

C 67/M 54J

SPONSORS & PARTNERS

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PARTNER EVENTS

TECHNOLOGY TRAINING PARTNER

PArTNErS

SPONSORS & PARTNERS

36

4YFN PARTNERS

GOLD PARTNER HOST PARTNER

SILVER PARTNERS

EVENT PARTNERS

WOMEN4TECH SUPPORTING PARTNEROFFICIAL ACADEMIC PARTNER

SPONSORS & PARTNERS

37

MWC TOURS & ExPERIENCES

GSMA EVENT SuPPOrTErS

GLOBAL MEDIA PARTNERS

OFFICIAL MEDIA PARTNERS

MEdIA, rESEArCH & ASSOCIATION PArTNErS

SPONSORS & PARTNERS

38

SUPPORTING PARTNERS

media

i t forall

i

SPONSORS & PARTNERS

39

Telecom Drive

Telecoms. Communications. Innovations TELECOMRESELLER

WOMEN4TECH PARTNERS

SPONSORS & PARTNERS

SEE YOU NEXTYEAR AT

www.mobileworldcongress.com

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