CQI’s external affairs activity

2

Introduction

• My background• Role at CQI is to raise the profile of quality

and the reputation of the quality profession• In support of our strategic theme ‘To

increase our influence’ • Responsibilities – Corporate

communications, stakeholder and media relations.

• Encompasses our publications, member communications, websites, social media activity, offline media, events and research

3

Publications

• Qualityworld• INform• Email newsletters – QWE, CPD, WQD,

Volunteer newsletter• Annual report• Salary survey

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Websites

• CQI website• IRCA websites (four language versions)• Quality Jobs• Re-designs• Server move• Integration with Project Blue• Next priority is a content review

5

Social Media

• CQI blog• LinkedIN – CQI and IRCA. Move away

from the forums• Twitter – QW, CQI, IRCA and INform

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Stakeholder

• Partnership approach• Events and publications• IIA and EEF• CMI, CBI, IoD, IoSH, Trading Standards,

FSB• Awards – National Business, BCC,

European Business

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Public affairs

• Consultations – DBERR on Long term strategy for growth for UK business

• Parliamentary Committee business – Health, PAC, Business

• Office for Efficiency and Reform• Letters – Future Forum on health• Legislation

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Media

• National press – business and economic • Sector trade titles, reflecting our priority

growth sectors – manufacturing, engineering, construction, health as well as standard – defence, pharma, etc

• Broadcast – business consumer• Media releases, statements, opinion

pieces, news, features, letters, advertorials

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Research

• Health research in conjunction with HSJ• Business research• Quality monitor• WQD – business research and salary

survey

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Events

• Lean Government, Public Servant, Redesigning Public Services

• WQD external stakeholder event for WQD 2010

• Proactive approach to getting corporates signed up for 2011

• Launched a commercial conference for November 2011

• Sellex Galileo, exhibitions – Southern Manufacturing, National Engineering and Construction and Recruitment Exhibition

www.thecqi.org.uk