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Service Guide Candace Pickett Public Relations ‘16 1st Edition

CPR Service Guide

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Page 1: CPR Service Guide

Service Guide

Candace Pickett Public Relations ‘16

1st Edition

Page 2: CPR Service Guide

About Candace Mississippi native, Candace Pickett, is a vibrant Public Relations Specialist with an energetic passion for creating meaningful pieces of communication both written and media related. “Simply put, I help my organizations tell their story clearly and credibly to the audiences important to them. I help them get their stories heard, understood and remembered through a variety of marketing facets.”

-Candace Pickett , MSMC

Masters of Science Public Relations; (2015) The University of Southern Mississippi, Hattiesburg, MS

Bachelors of Arts Communication Studies;(2014) The University of Southern Mississippi, Hattiesburg,MS

Page 3: CPR Service Guide

Your social brand identity matters. In recent years, social media marketing has gone from an optional to imperative piece of a successful integrated online marketing strategy. According to HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or Pay-Per-Click (PPC). That means that your prospects are using the internet to seek you out and will most likely take the opportunity to directly connect with you—if they like how your company is represented online on your website and social media pages.

Completing your social media profiles with professionally designed social media graphics sends the message that you care about how your company is represented on the internet. When done correctly, social media platforms are informative and build trust with prospects. The look and message that your social media graphics portray are just as important as your homepage on your website.

Example of FB Graphics Produce

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Packages Offered CPR will post to Facebook, Twitter, and Google+ on your behalf. We have social media packages

to meet the needs of all businesses, from basic maintenance to full agency social media consulting.

Package Features (services)

Basic Social Media

Basic Social Media & Promo

Social Media Management Contract (PR)

Custom

Sites Included Unlimited

Social Media Site Setup ✔ ✔ ✔ Unlimited

Logo Creation ✔ ✔ ✔ Unlimited

Custom Graphics ✔ ✔ ✔ Unlimited

Content Creation ✔ ✔ ✔ Unlimited

Social Media Management ✔ Unlimited

Weekly Client Consultations ✔ ✔ Unlimited

Online Campaign Development ✔ ✔ Unlimited

E-Marketing ✔ Unlimited

Template Based Web Design ✔ Unlimited

$$$ $45.99 $45.99 Starter $25.99/Month

$45.99 Starter $39.99/Month

TBD

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Services Social Media Site Setup Social media platforms are developed for business/organization through client consultation and audience analysis. This includes the creation of a unique page name for web pages and sites. Original Content will be created and then released to client for further independent distribution promotion. $25.99

Logo Creation A unique and industry appropriate logo will be developed for branding on all business/organization written and digital communication. Logo will be formatted for use on each of the assigned social media platforms. Once created, approved and compensated, all rights of the logo will be released to the client. $19.99-29.99

Custom Graphics CPR offers custom, high-quality social media graphics packages for all major social media platforms, including Facebook, Twitter and Instagram. No matter how large or small your company, our designers will create an appealing, brand-consistent graphics package for a professional social media presence. Once created, approved and compensated, all rights of the logo will be released to the client. *Inclusive

Content Creation Your business/organization has an aim to reach its audience in a way that captures their attention and motivates their interest. CPR can professionally communicate any message in an eloquent, persuasive manner in order to better suit you business needs. Content development is

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performed under the pretense of extensive research and audience analysis as to not offend any unique audience member or their interests. *Inclusive

Social Media Management Management services include the daily maintenance of the social media platforms/site, constant development of new custom promotional graphics and social media marketing campaigns, continuous content development and audience analysis to ensure efficient marketing and growth. LIMITED TO SOCIAL MEDIA PLATFORMS ONLY! *Inclusive

Weekly Client Consultations Each week, client will receive a consultation meeting to discuss growth , new developments and potential promotional projects. If needed, client can be trained on basic social media functions for page maintenance. *Inclusive

Online Campaign Development Want to launch a new branding idea or component? What better way to introduce that message to your audience than through an innovative interactive marketing campaign! We will work with each client to create a campaign , with hashtag, to captivate your audience’s attention and get them talking! 19.99-45.99

E-Marketing Electronic Mail is one of the leading methods of communication used by business in attempt to reach their consumer base. E-marketing provides an additional method of promotional outreach and audience interaction and could be the difference between the success of your business vs. the competition. CPR offers extensive research, recruitment and development of e-blasts , newsletters, and other pieces of communication presented electronically by you to your audience. 9.99/month

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Template Based Web-Design CPR is prepared to host your organization’s professional service website. Vibrant and creative graphics, with unique and funky page navigation, all paired with inclusive information about your business/organization with contact portals, is what I am skilled to provide for you . Join me in the creative process of producing your next web masterpiece to better enhance the outreach of your business! 19.99/month