©2010 CRISPIN PORTER + BOGUSKYEXTERNAL

PROJECT NAME: _____________________________________JOB NO: _____________________________________

PRODUCTION DAILY UPLOAD DAILY STATUS IN PROJECT TOOL.CONSIDER A DAILY 15MIN STANDUP WITH 2 4 KEY TEAMMATES.CONSIDER A DAILY 15MIN STANDUP WITH VENDOR.ALLOCATE RESOURCES IN RESOURCE TOOL EARLY IN THE WEEK EVERY WEEK.

SEND ARCHIVING REQUEST PER PRODUCTION GUIDELINES SCHEDULE POST LAUNCH REPORTING AND ANALYSISCOMMUNICATE OPTIMIZATION RELEASE PLANUPDATE VENDOR DB WITH RATING

POST LAUNCH

SCHEDULE FIT & FINISH MEETING WITH ATDENSURE LAUNCH CHECKLIST IS COMPLETEDCOORDINATE FINAL REVIEWSCHEDULE LAUNCH TIMEMETRICS TAGS ARE VERIFIED AND FIRING CORRECTLYCONFIRM THAT THE SEO TEAM HAS PERFORMED A PRELAUNCH AUDIT

FIT & FINISH

SUBMIT QA REQUEST IN THE GUIDELINE FORMAT AS EARLY AS POSSIBLEPRODUCER AND ATD/TECH LEAD GO THROUGH THE QA CHECKLISTSETUP BUG TRACKING TOOLSEND DAILY QA STATUS WITH # OPEN BUGS PER SEVERITY

QUALITY ASSURANCE

EMAIL ALPHA/BETA REVIEW LINKS PER PRODUCTION GUIDELINESSCHEDULE INPERSON ALPHA/BETA REVIEW WITH APPROPRIATE PEOPLEINCLUDE SUMMARY “WHAT‘S IN AND WHAT’S OUT” DOCHAVE A PLAN FOR MANAGING CHANGE REQUESTS DOCUMENT, PRIORITIZE, SCOPE, COMMUNICATE THE PLAN, CONFIRM, REPEATMAKE CONTENT AWARE OF CHANGES THAT REQUIRE MORE TIMEAND MONEYAND MONEY

ALPHA/BETA REVIEWS

SCHEDULE ENTIRE PROJECT TEAM FOR A KICKOFF HAVE ALL DOCUMENTATION PRINTED OUT & IN PRESENTATION FORMREVIEW PROJECT STATEMENTWALK THROUGH PROJECT PLAN & EXPECTATIONSMAKE SURE COMPS & ID MATCHWHITEBOARD SESSIONSHHAVE THE TECH LEAD REVIEW FINAL ASSETS FOR PRODUCTION READINESSIDENTIFY DAYTODAY 46 CORE TEAM MEMBERSSUBMIT AN SEO REQUEST IN GUIDELINE FORMAT

DEVELOPMENT KICKOFF

CREATIVE PRODUCTION+

ESTABLISH A PROJECT IN BASECAMPESTABLISH A CENTRAL SERVER FOLDERS FOR ASSETS

MISC

DETERMINE INSURANCE NEEDSCREATE CLEARANCES PLAN WITH BA FOR ALL COPYRIGHT MATERIAL & TRADEMARKED ISSUESSET UP YOUR PURCHASE ORDER SCHEDULE WITH BUSINESS AFFAIRS

BUSINESS AFFAIRS & LEGAL

COLLABORATE WITH CREATIVE TEAM TO CREATE VENDOR SHORT LISTCONSULT VENDOR DB FOR OPTIONSENSURE OTHER CP+B PROJECTS ARE NOT CONCURRENTLY USING VENDORSIGNED NDA OR MNDADRAFT RFP AND APPROVE WITH TECH LEAD AGREE ON RECOMMENDATION AS A PROJECT TEAMPRPRESENT OPTIONS AND RECOMMENDATIONS TO CD / CCOFOR VIDEO JOBS PRESENT OPTIONS TO DIRECTOR OF INTEGRATED PRODUCTION GET FORMAL APPROVAL USING VENDOR APPROVAL FORMCOORDINATE IMA WITH BUSINESS AFFAIRSOUTLINE DELIVERABLES & TIMELINESDEFINE ROLES, RESPONSIBILITIES, DELIVERABLES SCHEDULE FORMAL KICKOFF WITH VENDOR AND PROJECT TEAM

VENDORS EXTERNAL JOBS

SECURE APPROPRIATE RATE CARD FOR THE PROJECTDETERMINE IF PROJECT IS IN SCOPE OR OUT OF SCOPEDETERMINE HOURS WITH EACH INTERNAL GROUP TO GET ACCURATE ESTIMATES EXPERIENCE DESIGN, TECH/DEV, CREATIVE, METRICS, QA, AND BUZZ MONITORINGALLOCATE BUDGET FOR ASSET CREATIONALLOCATE BUDGET FOR ALPHA/BETA CREATIVE CHANGESALALLOCATE BUDGET FOR POSTLAUNCH OPTIMIZATIONSSET TRAVEL BUDGET VENDOR TRIPS, CONTENT ISSUES, LEGAL, CREATIVE SESSIONSASSOCIATE TECH DIRECTOR/SENIOR TECH LEAD REVIEW & APPROVALSENIOR/EXECUTIVE PRODUCER REVIEW & APPROVAL

BUDGET

DOMAIN REGISTRATION & PURCHASEHOSTING REQUIREMENTSCDN REQUIREMENTSTECHNOLOGY ARCHITECTUREDETERMINE IF PROTOTYPE OR PROOFOFCONCEPT IS NEEDED

TECHNOLOGY CONSIDERATIONS

DOWNLOAD PROJECT PLAN TEMPLATECREATE WORK BACK SCHEDULE AS A BASELINESCHEDULE DEV PLAN CREATION MEETING WITH TECH LEADCREATE WORK FORWARD SCHEDULE BASED ON ACTUAL SCOPE LOEALLOCATE BUFFERSET METRICS TAGGING MILESTONESSET HOSET HOSTING PROCUREMENT DEADLINESET SEO MILESTONESSET LEGAL REVIEW & CLEARANCE MILESTONESWORK WITH TECH LEAD ON RESOURCE ALLOCATIONSPUBLISH SCHEDULE TO PROJECT PATHCREATE AWARENESS CALENDAR FOR CREATIVE LEADERSHIP TEAM

SCHEDULE & TIMELINE

KICKOFF WITH INTERACTIVE REQUIREMENTS DOCDOWNLOAD PROJECT STATEMENT TEMPLATEARTICULATE CREATIVE VISIONPROVIDE USER EXPERIENCE SUMMARYDEFINE KPIS & MEASURES OF SUCCESSLIST MAJOR FUNCTIONAL COMPONENTSDEFINE MOBILE EXTENSIONDEFINE MOBILE EXTENSIONDEFINE SOCIAL EXTENSIONDETERMINE MUSIC, VO, SFX REQUIREMENTSDETERMINE ARTBUYING NEEDS & PHOTOGRAPHY SHOOTSDEFINE METRICS IMPLEMENTATION PLAN & REQSDOCUMENT TECH ARCHITECTURE AND BROWSER REQSNOT INCLUDED IN SCOPE SECTION

PROJECT STATEMENT

SCOPING AND PLANNING+