Upload
truongtu
View
271
Download
0
Embed Size (px)
Citation preview
CPA Shockwave Thanks for grabbing CPA Shockwave, one of the most
powerful strategies I have ever taught. I am consistently
getting around 400% ROI with this and it is super simple to
scale high.
This method is all about promoting CPA offers while
using FB messenger bots. Now, you may have used FB ads
to promote CPA offers but adding messenger bots is an
absolute game changer. If you don’t know what messenger
bots are, they basically allow you to automatically contact
people on FB through FB messenger.
While this is a simple concept, the benefits are
tremendous. I have taken losing campaigns into profit and
taken already winning campaigns into even bigger wins.
Open rates can reach 100% and just by contacting people
directly, your chances of converting skyrocket. In this
guide I’ll show you how to put together a hard-hitting
messenger campaign to crush any CPA offer.
What You Need • FB Ads Account
• FB Messenger Bot Software – ManyChat is an
excellent free option. MSGhero and Trustmsg are
great when you want to boost even higher.
• Autoresponder (optional) – I recommend Aweber
• Landing page builder – Instabuilder, Leadpages, and
Instapage are good options. You can use standalone
Wordpress as a free option.
• CPA or affiliate offers to promote
• Picture editing software – Canva is an excellent free
option
Overview We are going to be driving laser-targeted traffic
through FB ads, getting people to comment, and using
messenger bots to directly contact everyone and explode
profits.
Now, this traffic will be sent to a landing page that
presells your CPA offer. You can also send traffic to an
opt-in page and follow up through an email sequence, but
that is optional. At the same time, the messenger bot will
automatically contact everyone who commented to let them
know directly to visit the landing page.
So not only will people reach your landing page
directly through your ad, but they will also be visiting
through the message in their inbox.
Niche One of the best things about the FB ads platform is
that it reaches pretty much any niche you can think of.
However, there are niches that I do recommend you get
into over others.
Niches
• Pets
• Survival
• Gaming
• IM/MMO – Be careful with this niche and don’t make
any exaggerated claims or unrealistic promises
• Fitness – Again, don’t make any exaggerated claims
or unrealistic promises.
• Auto Insurance
Landing Page Creation My landing page formula has remained the same for
years so it is no different here. Here are a few of the main
points you want to be mindful of:
• Have a clear headline highlighting the main benefit of
the offer.
• Have a big call to action that immediately draws the
attention of the viewer.
• Fill your page with relevant content and information
of value (FB likes content rich landing pages)
• Make sure you have a privacy policy and disclaimer
links in the footer.
For an in depth look at my landing page creation strategy,
you can watch this video here:
http://iamtjm.com/q93gvhq/
There are also done for you landing pages inside of the
CPA Shockwave Done For You package you can get here:
http://iamtjm.com/39thfvh/
Creating Your Ad Image We will be creating simple 1200x1200 ad images. It
does not have to be as complicated as you may think. In
fact, the best results often come from the simplest images.
To create your ad image, I recommend using Canva. It is a
simple web based image editing platform that is completely
free. So simply sign up for a free account and you can start
making ad images in a matter of minutes. Here is what I do.
Simply find a relevant image on www.pixabay.com. This is
a website full of royalty free images you are allowed to use
for ads. For this example, it will be for an auto insurance
quote offer.
I found this picture on Pixabay
Now, we will just go to Canva and import the image
there and make a simple addition. Remember, there is a
20% text overlay rule for FB ads. If more than 20% of the
ad image is covered by text, then its reach will be limited.
Here is how the image looks after a simple edit.
As you can see, I simply added a section of text and
resized it to 1200x1200. Very easy stuff to do with Canva.
There are proven ad images from profitable campaigns I
have run in the CPA Shockwave done for you package you
can grab here:
http://iamtjm.com/39thfvh/
Setting Up Your Ad If you are familiar with FB ads, then you should know
that there are different campaign objectives you can use.
Remember, we are trying to get people to engage with your
ad. That way you can contact them privately through the
messenger bot. So in this case, we will be using the Post
Engagement objective.
Go to your ads manager on FB and click on Create
and this will pop up
As you can see I chose the Post engagement objective.
That is the most important thing here. Click on Save to
Draft, then go to the ad set level.
At the ad set level, you will set the time for your ad to
start, your daily budget, and end date. I usually start my ads
at 4 AM PST, set it for at least $5 per day, and do not select
an end date as I shut the campaign off whenever I feel
appropriate based on the continuous analysis.
The next section will be about targeting. You can see
in-depth targeting training at this link:
http://iamtjm.com/bqn394t/
Once you have targeting down, you just need to
choose your placements. Keep your campaign only in the
newsfeed on desktop and mobile as that is the only place
your visitors can comment and the messenger bot can reach
them.
Now we will edit the ad section to finish things off.
Here is what the example ad looks like:
Simply upload the image, write some text, and lead
your traffic to the landing page. There are a couple of
things in the ad copy you should remember. Ask a question.
If it’s an obvious and short answer, then many people will
comment. To take things up a notch, you can even tell them
what to comment. For example, the picture above says
“Comment YES and we will tell you how!” This
dramatically boosts engagement and gives you as many
people as possible to activate your messenger bot.
Setting Up Your Messenger
Bot Every messenger bot is a bit different, but they are all
very simple. Now, ManyChat is an excellent free option
you can use so you can start with that if you prefer. It has
all of the features you need to perform the CPA Shockwave
method. I am currently using MSGHero, and it is great.
There is a 7 day trial and is $47 per month after that. I will
be using it for the example.
To install your messenger bot, you simply need to
allow the bot to access your profile. For MSGHero, once
you log in, just go to Integrations and follow the
instructions on the page.
After you are done, you should be all set and able to
access any page you are an admin of on FB.
Once you do this, the rest is super simple. Go to Setup
-> Comment Response
On this page, click Add New Campaign
After this, you just choose the FB page you are running
your ad from
After you choose your page, all of the posts on the page
should pop up. If your post does not pop up, you will have
to manually enter the post ID. There are instructions on
how to find that here:
https://intercom.help/social-panda/faq/how-do-i-find-my-
post-id
After you choose the post, you will need to fill out the
following information
Name your campaign whatever you want as it is only
visible to you. The Message is what each commenter will
receive in their inbox as soon as they comment so this is
important.
There are 3 main things you want to do here:
1. Introduce yourself/your company
2. Send them the link to your landing page
3. Thank them for their interest
This alone will skyrocket your conversions as people love
being greeted, and just this simple intimate message helps
gain their trust.
If you want the exact swipe I use for my welcome message,
you can find it in the CPA Shockwave Supercharged
package here:
http://iamtjm.com/bh49gdsf/
For message delay, you can leave it at 0, especially if you
tell them to comment in the ad copy. They will expect a
message right away.
I also recommend to turn Anti-duplication on. You do not
want to send duplicate messages to the same people who
comment twice. Exclusion Keywords are words you want
the bot to detect so that the commenter does not send them
a message. For example, you do not want to send a private
message to people who may respond negatively to your
post. The Inclusion Keywords are the opposite. If you use
this option, then the bot will only send messages to people
who comment specific words.
I recommend you leave these options alone to begin
with. As you run campaigns and get more familiar with
your niche, you will notice certain words to exclude and
you can adjust from there.
Conclusion When done properly as shown in this course,
messenger bots can be a fast, simple, and highly profitable
addition to your campaigns. Just the welcome message
alone can significantly boost traffic and conversions. Better
yet, you can follow up with everyone who replies back to
your message as they become a subscriber at that point so
this can lead to big long-term profits when implemented
properly.
So go ahead and get some campaigns up and take
advantage of these messenger bots. Let me know if you
have any questions at all, and I will be happy to help you.