CPA Hyperdrive Introduction As always, I want to let you know that I truly

appreciate you purchasing my course. I always do my best

to provide real value to my subscribers, and I am so

thankful for you. Helping and seeing people succeed is

what I am most passionate about, which is why I love

putting courses like this together.

What makes CPA Hyperdrive special is that I am

going to give you a detailed look inside one of my current

winning campaigns. Most marketers would never think of

doing this as they believe they are creating competition for

themselves and run the risk of their campaign tanking. As

we go through the course, I will explain why that is not a

worry at all for me. In fact, I encourage you to run this

same campaign if you wish and see the results you can

achieve.

Overview As I have stated before, the beauty of this case study is

that the steps I took are incredibly simple and should be

easy for you to implement if you just follow along.

There are some basic things that you will need for this

method.

• A Facebook ads account and $5 per day for ad budget

• A landing page builder (I recommend Instabuilder,

Leadpages, or Optimize Press 2.0)

• A tracking platform (Improvely is great for Facebook

and has a 14 day free trial)

That’s it! If you have these 3 things, then you can get

started right after going through this course. In fact, you

may not even need a tracking platform if you want to do

everything on a single ad set. And you may not even need a

landing page builder if you just want to direct link (yes,

these types of CPA offers can be direct linked)

So here is what we are going to go through inside of

CPA Hyperdrive

• Introduce the CPA offer and how to pick a winning

offer every time

• Building the landing page and best practices

• Putting the ad together

• Ad targeting

• How to scale up

The CPA Offer

As you should know, Facebook is a social media

platform and one of the most passionate people are pet

owners! Dog owners are especially passionate and there are

literally millions of passionate dog owners on Facebook.

Furthermore, there are so many different sub-groups of dog

owners with many dog breeds out there and fan pages

dedicated to each and every one of them.

That’s why when I saw this CPA offer, I knew it had

so much potential. Here are great indicators of a potential

successful CPA offer on Facebook ads:

• It is an ecommerce CPA offer. Pretty much anything

that is a physical product. The reason why this is

important is that Facebook is much more lenient with

physical products than affiliate offers so if there are

not any big, exaggerated, or controversial claims, it is

safe to run.

• It has a higher payout, preferably at least $5, but this is

largely dependent on the niche. As a rule of thumb,

you should assume that your offer will convert at 5%.

I know that in the dog niche, I can get clicks at around

$0.25. That means 100 clicks would be $25. If my

offer converts at 5%, then I need the payout to be at

least $5 to break even.

• It is in a social niche. With Facebook, you can get a lot

of organic and viral traffic from shares. So if you find

an offer in a social niche, that is a great sign.

So this offer is for a monthly box subscription for dogs

called BarkBox

The main reason why this offer drew my attention is

because I actually am subscribed to BarkBox for my

dog! Every month, we get treats and toys to give to our

dog, and she loves it.

The offer pays out $13.50 per lead. I knew that I can

get $0.25 clicks in the dog niche so that means if the

offer converts at 5%, I should be able to spend $5 for

every conversion. So if I spend $50, I should be able to

get 10 conversions resulting in $130.50.

Building The Landing Page I know I stated that you can direct link with this offer,

and you can. However, I do recommend against it, and

there are multiple reasons for this. When done properly,

you can increase engagement and conversions with a

landing page. Also, you can place the Facebook pixel on

your landing page allowing you to retarget and build

lookalike audiences (more on that later).

Here’s a look at the landing page I have built for the

BarkBox offer.

As you can see, it is a very simple landing page that

highlights some of the benefits of getting BarkBox for your

dog. If you want to grab this exact landing page, it is

included in the CPA Hyperdrive Upgrade here:

http://iamtjm.com/cpa-hyperdrive-ug/

Here are some major things I want to emphasize:

• The landing page color theme is very similar to the

CPA offer page. This increases conversions because it

makes the transition more seamless for the visitor

• I used a video review I found on YouTube. This gives

the visitor a detailed look at exactly what is included

inside of a BarkBox subscription

• A big headline that shows the main benefit of getting

BarkBox. What do passionate dog owners want most

for their dog? They want them to be happy! That’s

what BarkBox will do for them.

• A big and clear call to action button so the visitor

knows exactly what to do next.

• A list of benefits so the visitor can get excited and

more likely to buy.

Putting The Ad Together As with any Facebook campaign, you will of course

need a Facebook ads account and a Facebook fan page to

post your ads on. Now, let me tell you I am able to kill it in

the dog niche. I create a specific fan page for a dog breed

and fill it with pictures of just that breed.

Yes, dog owners are passionate. However, owners of

specific breeds go absolutely nuts over their dog’s breed.

That is why I created a fan page for Corgis. Once I made

this fan page, the post is easy as well. All I did was create a

post that has a picture of a Corgi and the caption is simply

“Do you want your Corgi to be happy?

Then you should check out BarkBox at [landing page

URL]”

It is really just that simple. Here is a look at my post.

After that, we go to the power editor to create the ad. Here

are the exact targeting settings I use

I started my budget at $5 per day and ran it for 3 days.

After $15 in ad spend, these were my stats.

CPC: $0.20

PPE: $0.03

Conversions: 5

Cost per conversion: $3

Revenue: $67.5

Profit: $52.5

So my initial run gave me a $50+ profit without any

optimization! That is how I knew I could really scale this

up. Now I am doing $400+ per day after scaling and

optimizing this campaign. How To Scale Up Once you have a winning campaign going, scaling up

is the funnest part, and you can do this in a variety of ways,

especially with Facebook ads. Here are all the ways I can

scale this up beyond $400+ per day.

• Target different breed owners: There are many

different breeds, and I am familiar, with experience,

with 5 different breeds on Facebook. I plan on

implementing the exact method on these 5 different

breeds. If you want to join me in doing this, you can

pick up the CPA Hyperdrive Upgrade here:

http://iamtjm.com/cpa-hyperdrive-ug/

• Retargeting: Remember this is a big reason why you

should be using a landing page. You can put your

retargeting pixel on your landing page, build your

custom audience, then run ads to that custom

audience.

• Lookalike Audiences: This is my bread and butter for

scaling up with every type of campaign I do. Once you

build an audience of at least 100 viewers, you can

create a lookalike audience from them. With the

lookalike audience, you can then target more broad

interests, often with the same ROI or even better. For

example, instead of targeting Corgi fan pages, you can

use the lookalike audience and layer it with just the

Corgi interest.

Eventually, I want to be running this on 10 different breeds

and getting this over the cap. There is a cap for this offer at

100 leads per day so I want to send so much sales that I

have to ask to raise the cap!

The main thing I want you to understand from this

case study is that when you approach your niche and offer

selection at the right angle, you can set yourself up for

highly profitable campaigns with Facebook advertising

because of the many simple ways the platform allows you

to scale.