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7/30/2019 CP401.pdf
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CP-401 Managing Global Business Organizations
Objective:
This course is designed to expose students to reality of the new global village that we are living
in ever since the onset of LPG (liberalization, privatization and globalization) in India.
Course Outline:
UNIT I: Overview of Global Business Environment
Overview of the evolving global business environment, what is changing in India due to LPG
and what are the challenges various sectors in India face. New Economic system and WorldTrade Organisation
UNIT II: Process of Globalization
Components of the International business environment political, legal, technological etc. and
how those are the same or different from the domestic business environment
Business models for globalization, customization versus localization Entry Strategies andorganizational structures
UNIT III: International Alliances
Business blocks and their significance, Impact of global recessions on global exports and
imports historically. Managing Global-Local Mix for customers, Management Challenges
and opportunities in the global business arenaUNIT IV: Cross-culture and Global Technology Management
Role of Culture- Organisation culture and diversity,cross-cultural communication and
negotiation. Global Technology Management- Technology and International Business,Technology strategy. Role of Patents, Intellectual Property & Rights, copyrights, trademarks etc.
Practical: (1) identify top 50 products in international trade (2) identify 20 countries for growth
where India is unable to trade in a legal product or business due to that country's restrictions (3)identify 20 products in pharma or otherwise whose patents are expiring in the next 2 years and
can be manufactured in India (4) work with an organization to understand process of starting an
overseas branch office and the associated challenges on various fronts
Suggested Readings:
1. Richard, Fred,Jonathan International Management Tata McGraw Hill, New Delhi
2. Vyuptakesh Concept,Envronent and strategy Pearso Education, Delhi
3. Arthor, Brian W., Increasing Returns and the New World of Business, Harvard BusinessReview.
4. Sindhwani, T.N., The Global Business Game-A Strategic Perspective, Macmillan India Ltd.,New Delhi.
5. Ved Bhusran Sen, Vision 2020 Business Today (Nov. 22-Dec.6, 1996) New Delhi.
6. Bartlett, Christopher A, and Sumantra Ghoshal,Managing Cross Borders, Harvard Business
School Press, Boston.
7. Dymsza, William A.,Multinational Business Strategy, McGraw-Hill N.Y.
8.. Drucker, Peter F., The New Realities, Mandrain Paperbacks, London.
9.. McRae, Harmish, The World in 2020, Harvard Business School Press, Boston.