Btree piececoyle

est. 2010 Pat. Pend.

Dan Coyle 541-760-0774

dan@coyledesignandbuild.com www.coyledesignandbuild.com

Wood Helmets? Really?

New, Different ‘cool factor’

Natural beauty

Customizable

Sustainable‘feelgood’ factor

CPSCTested

Current price$425+

Made in Oregon‘feelgood’ factor

Fun FactsPoly Shield Coating

Flexible Manufacturing

VentingUV Tolerance

Tree(Piece) Huggers Current Market & Similar Products

Shwood

GrainSurfboards

•Avid•Product Pioneers

•Disposable Income (or not?)•International

Ski Logik

Renovo Hardwood

Bicycles

Buy Local – Raw materials, Business Services etc

Local Manufacturing – Up cycled materials, less distribution, compostable material

Energy consumption – solar assisted, wood heat

To Coyle, Sustainability is…

Proof of Concept – Product Performance

CPSC Certified Impact Testing

Established RootsProof of Concept - Market, Sales & IP

•Sales on 5 continents since April 2012•Widespread Media Exposure

•Glowing Testimonials “This is the coolest thing I have seen at the show”

~Dozens of visitors at several shows

•Utility patents pending 1) Natural Fiber Helmet Shell2) Natural Fiber Impact Liner

•2012 Willamette Angel Conference Winner

SBDC

The Tree of Wisdom

HVLCSpecialty Products Inc.

OWIC

S. Folden, CPA 17.5 Consulting

Coyle Advisory Group

Plastic/Foam HelmetsA 40 Year Old Technology

Unsustainable

–Foreign manufacture

–Cannot be recycled

Uninspiring

–Indistinguishable, molded clones

–Only superficial innovations

Today’s Weather

Bootstrapping transition:Prototyping Production and Sales

Consolidating Manufacturing

Buzz and market opportunity on hold

Money Does Grow on Trees

•Concept Products- Commercialization schemes- Market analysis- R&D •Technology license/sale

•Mass producible helmet product

•2º Helmet Lines- Snow Sports- Motorcycling- etc.

•Current product line- Marketing- Sales strategy