March 24, 2020

COVID19 Webinar Series: Strategies to Recover and Rebuild Wedding & Event Work

COVID-19 Resources

2

COVID-19 State Resources

3

COVID-19 FAQ

4

Questions?

5

§ Click on the question tab and type in your question

§ Questions answered at end of session

Panelists

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Kate Delaney, AAF, SAF Director of Career Development, former general manager, Matlack Florist, West Chester, PA

Cheryl Denham, AAF, AzMF, Lux Florist/Arizona Family Florist, Phoenix, AZ

Cynthia Linzy, Lux Florist/Arizona Family Florist, Phoenix, AZ

Zoë Gallina, AAF, Botanica International Design Studio, Tampa, FL

Cancellations and Re-Bookings

7

§ Communication

§ Policies and procedures

§ Financial and planning considerations

New Inquiries

§ Communicating with brides remotely

§ Adapting consultations for “social distancing”

§ Contract language to review/cash flow considerations

8

Marketing for Future Weddings

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§ Putting downtime to use

§ Developing a marketing plan

§ Managing your calendar

Questions?

10