COVID-19 RESEARCHUpdated: 6-11-20

DATA AND INSIGHTS PROVIDED BY

NATIONAL WEEKLY TRAVEL SPENDING

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

YEAR-OVER-YEAR % CHANGE

-33%

-72%

-82%-85% -87% -89% -89% -88% -87% -86% -84%

-81% -81%

-100%

-80%

-60%

-40%

-20%

0%

WEEK ENDING 5/16 5/23 5/30 6/4

SD -77% -73% -71% -70%

ND -78% -74% -72% -71%

IA -80% -78% -76% -75%

MN -85% -83% -80% -80%

WY -80% -75% -70% -70%

REGIONAL WEEKLY TRAVEL SPENDING

YEAR-OVER-YEAR % CHANGE

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

U.S. OCCUPANCY % MAR 15 – JUNE 6

STR HOTEL REVIEW: Fielded on June 9, 2020”

AVG US HOTEL OCCUPANCY REACHED 39.3% LAST WEEK

29%

42%

42%

44%

36%

URBAN

SUBURBAN

SMALL TOWN

INTERSTATE

RESORT

Prior Week Curent Week

AVG U.S. OCCUPANCY BY LOCATIONFOR THE WEEK OF MAY 31-JUNE 6

ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE TO AND WITHIN SOUTH DAKOTA

Daily Travel Index

-45.3%

Week over Week Change

+3.4%

Arrivalist Daily Travel Index: June 9, 2020

ARRIVALIST TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE AND NON COMMUTING – WEEK OVER WEEK CHANGE

ARRIVALIST DAILY INDEX: June 9, 2020”

TRAVELERS PLANNING TO CHANGE UPCOMING TRAVEL PLANS DUE TO COVID-19

TRIPS AFFECTED BY CORONAVIRUS

58%

75%84% 84% 85%

82% 82% 79% 77% 77%73% 73%

0%

20%

40%

60%

80%

100%

Travel Sentiment Study Wave 12: Fielded on May 27, 2020”

44%

46%

28%

14%

Cancelled Trip Completely

Reduced Travel Plans

Changed Destination to one I can drive to

Changed trip from international to domestic

PRIOR WEEK CURRENT WEEK

UPCOMING TRAVEL PLANS COMPARISON% OF US TRAVELERS ON HOW COVID-19 HAS IMPACTED THEIR TRAVEL PLANS

Travel Sentiment Study Wave 13: Fielded on June 3, 2020”

76%

72%

65%

70%

72%

69%

70%

69%

67%

71%

71%

70%

March 19

March 26

April 1

April 8

April 15

April 22

April 29

May 6

May 13

May 20

May 27

June 3

PLANNING TRAVEL FOR NEXT 6 MONTHS% OF US TRAVELERS WHO PLAN TO TRAVEL IN THE NEXT 6 MONTHS

Travel Sentiment Study Wave 13: Fielded on June 3, 2020”

WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A ROAD TRIP

WHICH MONTH PLANNING A ROAD TRIP

13.8%15.1%

13.0%

9.2%8.0%

6.3%5.3%

3.0%2.2% 2.3%

1.4%

12.4%

2.5%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Current Week Prior Week

Travel Sentiment Study: Fielded on June 5-7, 2020”

4.5%6.4%

7.6%7.8%

10.5%13.2%

18.9%23.7%23.7%

34.4%35.0%

42.6%

Attending performing arts shows and…Visiting arts and cultural institutions

Attending sports eventsTaking a cruise

Exploring a city or urban areaTaking an international trip

Visiting a state or regional parkTaking a staycation

Visiting a national parkStaying at a beach resort

Taking a road tripSpending time with friends and relatives

RELAXING TRAVEL ACTIVITIESIN THE NEXT TWELVE MONTHS, WHAT ACTIVITIES WOULD YOU FIND MOST RELAXING?

Travel Sentiment Study: Fielded on May 29-31, 2020”

6.6%

15.7%

18.1%

17.9%

20.6%

12.8%

8.4%

0-50 miles

51-100 miles

101-150 miles

151-250 miles

251-500 miles

501-1,000 miles

Over 1,000 miles

MAXIMUM DISTANCE TRAVELING ON NEXT ROAD TRIP

Travel Sentiment Study: Fielded on May 22-24 2020”

MEAN: 329 MILES

+46%SESSIONS

+48%PAGEVIEWS

-10%BOUNCE RATE

WEBSITE TRAFFIC AND ENGAGEMENT – June 4-June 10 2020 VS. PRIOR YEAR

TRAVELSOUTHDAKOTA.COM