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COVID-19 RESEARCHUpdated: 5-22-20
DATA AND INSIGHTS PROVIDED BY
NATIONAL WEEKLY TRAVEL SPENDING
Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”
YEAR-OVER-YEAR % CHANGE
-33%
-72%
-82%-85% -87% -89% -89% -88% -87% -86%
-100%
-80%
-60%
-40%
-20%
0%
WEEK ENDING 4/25 5/2 5/9 5/16
SD -83% -81% -78% -77%
ND -82% -81% -80% -78%
IA -83% -82% -81% -80%
MN -89% -88% -86% -85%
WY -78% -79% -81% -80%
REGIONAL WEEKLY TRAVEL SPENDING
YEAR-OVER-YEAR % CHANGE
Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”
ACTUALS FOR MONTH OF APRIL, 2020
HOTEL OCCUPANCY BY STATE
STATE OCCUPANCY % CHANGE
SD 19.9% -56.6%
ND 20.5% -59.8%
IA 23.4% -58.1%
MN 18.3% -69.8%
WY 22.4% -51.0%
U.S. OCCUPANCY % FEB 23 – MAY 16
STR HOTEL REVIEW: Fielded on May 16, 2020”
AVG US HOTEL OCCUPANCY REACHED 32.4% LAST WEEK
25%
36%
33%
35%
27%
URBAN
SUBURBAN
SMALL TOWN
INTERSTATE
RESORT
Prior Week Curent Week
AVG U.S. OCCUPANCY BY LOCATION
WEEKLY HOTEL REVIEW: MAY 10-MAY 16
FOR THE WEEK OF MAY 10-MAY 16
ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE TO AND WITHIN SOUTH DAKOTA
Daily Travel Index
-49%
May 19, 2020, Friday
Week over Week Change
+8.7%
May 19, 2020, Friday
ARRIVALIST TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE AND NON COMMUTING – WEEK OVER WEEK CHANGE
ARRIVALIST DAILY INDEX: Fielded on May 19, 2020”
TRAVELERS PLANNING TO CHANGE UPCOMING TRAVEL PLANS DUE TO COVID-19
TRIPS AFFECTED BY CORONAVIRUS
58%
75%84% 84% 85%
82% 82% 79% 77% 77%
0%
20%
40%
60%
80%
100%
Travel Sentiment Study Wave 10: Fielded on May 13, 2020”
45%
47%
26%
10%
Cancelled Trip Completely
Reduced Travel Plans
Changed Destination to one I can drive to
Changed trip from international to domestic
PRIOR WEEK CURRENT WEEK
UPCOMING TRAVEL PLANS COMPARISON
Travel Sentiment Study Wave 10: Fielded on May 13, 2020”
% OF US TRAVELERS ON HOW COVID-19 HAS IMPACTED THEIR TRAVEL PLANS
76%
72%
65%
70%
72%
69%
70%
69%
67%
March 19March 26
April 1April 8
April 15April 22April 29
May 6May 13
PLANNING TRAVEL FOR NEXT 6 MONTHS% OF US TRAVELERS WHO PLAN TO TRAVEL IN THE NEXT 6 MONTHS
Travel Sentiment Study Wave 10: Fielded on May 13, 2020”
SOUTH DAKOTA 20 WEEK OUTLOOKSD HOTEL AND FLIGHT SEARCH VOLUME
Travel Impact Report: Updated May 11, 2020”
WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A LEISURE TRIP
WHICH MONTHS PLANNING TO TRAVEL
3.5%
8.2%
17.0%18.7%
17.0%
19.9%
14.5% 13.5%
29.9%
14.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Prior Month Current Month
Travel Sentiment Study: Fielded on May 17-19, 2020”
WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A ROAD TRIP
WHICH MONTH PLANNING A ROAD TRIP
6.6%
15.0%
12.2% 11.4%10.2%
9.0%
5.6%4.4%
20.0%
1.8%3.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Travel Sentiment Study: Fielded on May 8-10, 2020”
14%
13%
14%
16%
17%
15%
18%
23%
31%
34%
68%
Shopping malls
Bars/restaurants
Outdoor concerts/festivals
Off-site business meetings
Places of worship
Outdoor sporting events
Hotels/resorts
Vacation rental homes/condos
Grocery stores/supermarkets
Parks
Personal cars
PERCEIVED SAFETYAMERICAN TRAVELERS CONTINUE TO FEEL SAFEST IN CARS AND PARKS.
Travel Intentions Pulse Survey: Fielded on MAY 8, 2020”
HOW WOULD YOU FEEL IF YOU SAW AN ADVERTISEMENT TODAY PROMOTING YOUR COMMUNITY?
LOCALS SEEING ADVERTISING
UNHAPPY, 14.6%
HAPPY, 56.4%
NEUTRAL, 29.1%
Travel Sentiment Study: Fielded on May 8-10 2020”
2.3%
7.2%
13.4%
16.6%
17.7%
16.0%
26.9%
0-50 miles
51-100 miles
101-150 miles
151-250 miles
251-500 miles
501-1,000 miles
Over 1,000 miles
MAXIMUM DISTANCE TRAVELING ON NEXT ROAD TRIP
Travel Sentiment Study: Fielded on May 15-17 2020”
MEAN: 511 MILES
+58%SITE USERS
+51%PAGEVIEWS
-18%BOUNCE RATE
WEBSITE TRAFFIC AND ENGAGEMENT – MAY 14-20 2020 VS. MAY 14-20, 2019
TRAVELSOUTHDAKOTA.COM