COVID-19Insights Briefing

P u b l i s h e d : 4 / 2 2 / 2 0 2 0

1

Classified - Confidential

Executive Summary by Topic Area:

Executive Summary

1

Topic Key Data, Findings and Insights

COVID-19 Spread

and Response

(15-30 day focus)

US daily diagnoses growing +~4% / day (absolute #s trending below peak, but still ~28k avg daily diagnoses)

788k national diagnoses with continued hot spots in NY & NJ, LA, MI, and MA (highest cases / M); many daily rate increases

trending down

It has been nearly 2 weeks since any new state-wide mitigation efforts were announced; however GA, TN, and SC all announce

plan to ease social distancing, starting in the next two weeks

# of U.S. daily tests continues to trend at similar levels the last two weeks, after initial increase. Many experts cite the need for

expanded testing to help ease social distancing restrictions

2 Macro

Scenarios and

Data

First round of Small Business Loan funding via CARES allocated within first 13 days – with loans going to a variety of industries, in

varying amounts, and Congress has reached a deal for second round of program funds (+$480B)

70% Americans concerned about infection from virus (-5pts vs. last week); 90% of American remain concerned about the

pandemic’s impact on the economy (flat vs. last week)

3 State of the Marketplace Foodservice: Restaurant transactions erosion has held steady for the past 3 weeks. Stated past day order frequency continues to

slowly increase.

– Within digital foodservice, traffic strong, but not attracting many new users

Total retail continues to post ~15% $ growth vs. YAG

4State of the

Customer and

Consumer

Americans avoidance of eating out has eased for the first time in a month. When they return, many MAY do so cautiously and

minimize contact with other diners.

Amongst online grocery shoppers, over 26% of these shoppers have tried a new digital format since COVID

Consumers are using all communication channels more; however, TV is increasing the most

Within media and social media mentions about TCCC, empathy and support are core themes connecting with consumers; other

brands applaud/encouraging social distance

2

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U.S. continues to show positive signs in flattening curve as number of new patients and hospitalizations trend below peaks; daily testing essentially flat

3

1 COVID-19 Spread

Sources: https://coronavirus.1point3acres.com/ accessed on 4/21 at am EST

The COVID Tracking Project (data as of 4/21)

Click to Appendix for additional Detail

U.S. Avg Daily Increase in

Hospitalized Patients

Timeline of # Diagnoses since

100th Patient

U.S. Avg # New COVID

Patients Per Day

0K

10K

30K

20K

40K

1-

Mar

21-

Apr

2K

0K

4K

6K

25-

Mar

20-

Apr

Daily Tests (Total US)

7 day change

0 10 20 30 40 50 60 70 80

0.1K

1.0K

100.0K

1,000.0K

10.0K

788

Spain

Japan

China

U.S.

UK

U.S. Avg # New COVID

Deaths Per Day

0K

1K

2K

3K

4K

21-

Apr

1-

Mar

20-

Apr

13-

Apr

129k 138k

+7%

Classified - Confidential

No new statewide mitigation efforts announced in nearly 2 weeks – however, some states make moves toward re-opening economies

Source: Kaiser Family Foundation, As of 4.21.20. Media Reports

4

1 COVID-19 Response Updated 4/22

Statewide Mitigation Efforts Unchanged in Last 12 Days States Planning to Ease Social Distancing

Reopen certain businesses

Reopen certain businesses; limited restaurant

dine-in

• NYC announces all large public gatherings banned throughout month of June 2020

• On 4/21, President Trump temporarily suspends Green Cards to the U.S. for 60 days via

an executive order

• SC: Limited # of stores allowed to open on 4/20

• GA: Starting Friday, gyms, salons, bowling alleys. Theaters and

restaurant to follow within a week

• TN: Stay at home order to expire April 30

Classified - ConfidentialSource: WSJ “Contact tracing teams grow as states hope to reopen” 4-20

The COVID Tracking Project (data as of 4/20)

Contact Tracing Seen as Key to Reopening Safely In-lieu of Mass Testing or Development of

Vaccine

2 Macros: Reopening the Country

5

Daily Testing has Stagnated Recently

• Seen as critical until a vaccine is

developed or mass testing is available

• More contact tracing workers will be

needed as restrictions are eased

• Countries such as Singapore and

South Korea use sophisticated,

technology driven contract tracing

tracking people who have had COVID

using people’s digital footprint

• Apple Inc. and Google have working

together to build software that would

alert people if they were in contact with

someone infected with the new

coronavirus. This is likely to face

privacy challenges in the US

146,614137,687

14-Apr 16-Apr15-Apr 19-Apr17-Apr 18-Apr 20-Apr

-6%

Increasing the amount of testing has been cited as key to

safely reopening

How Contact Tracing Works:

Classified - Confidential

Both Federal and State governments start laying out initial guidance for re-opening parts of the economy

6

1 COVID-19 Response

Sources: Whitehouse.gov/openingamerica. (Accessed 4/17/20)

Federal “Opening Up America Again” Guidelines

Staging Criteria

Must satisfy before moving to

Phased Comeback

Downward trajectory of flu-like

reported illness AND downward

trajectory of covid-like reported

cases within 14 days

SY

MP

TO

MS

PA

TIE

NT

SH

OS

PIT

AL

S

Downward trajectory of

documented cases OR

downward trajectory of positive

tests as % of total tests within 14

days

Treat all patients without crisis

care AND robust testing program

in place for at-risk healthcare

workers, including emerging

antibody tests

Phase I Phase 2 Phase 3

Must re-satisfy “Staging Criteria” again to move to next Phase

IND

IVID

UA

LS

EM

PL

OY

ER

S

• Vulnerable continue to

shelter in place

• When in public, maximize

social distance

• Avoid groups 10+

• Minimal non-essential

travel

• Vulnerable continue to

shelter in place

• When in public, maximize

social distance

• Avoid groups 50+

• Non-essential travel case

resume

• Vulnerable resume public

interactions, cautiously

• Low-risk should consider

minimizing time in public

• A/O resume normal

• Promote telework, return

in phases

• Schools closed

• Large venues (gyms,

dining) operate under

strict social distance

guidelines

• Bars remain closed

• Promote telework, where

possible

• Schools reopen

• Large venues use

moderate social

distance guidelines

• Bars open with less

capacity

• Unrestricted staffing

• Visits to sr. care

facilities resume

• Large venues use

limited social distance

guidelines

• Bars open with full

capacity

States’ Plans

• In addition to Federal

guidance, state governors

have started working

regionally to coordinate re-

opening plans

• NY Shelter-In-Place order

extended until May 15

• CA Gov Newsome outlines

indicators on when return

possible the state (including:

testing ability and ability for

healthcare system to handle

surges)

Classified - Confidential

22M Americans file for unemployment in last 4 weeks—March jobs report reveals that at least majority of losses are furloughs, not layoffs

7

2 Macro: Jobs

Incom

e P

erc

en

tile

Weekly Seasonally Adjusted Initial Unemployment

Insurance Claims

22M+ in Last 4

Weeks

1980 2000 2020

• 5.1M Americans applied for unemployment insurance benefits this week,

second week of absolute # declines

• Economists believe that that we may have seen peak #s, but warn that

additional ~25M jobs at risk, therefore a long tail could persist

Potential Silver Lining: March Jobs Report shows 80% job

losses hopefully temporary

80% 20%% March

Job Losses

LayoffsFurloughs

Online Help Ads scraping reveal industries seeing largest

growth and declines in role demand vs YAG

Google Search interest in “Jobless Claims” also seems to

have peaked

21-

Feb

26-

Mar

14-

Apr

Sources Federal Reserve Bank, St. Louis; U.S. Bureau of Labor Statistics, March U.S. Jobs Report. Conference Board COVID reporting

Google Search Trends Index, U.S. Last 90 days as of 4/17/20

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March’s drop in consumer confidence was one of the steepest yet and widely expected to continue to drop—important predictor of consumer spending

8

2 Macro: Consumer Confidence

Sources Conference Board, “Coronavirus Implications for Business” Published April 15, 2020.

Incom

e P

erc

en

tile

Incom

e P

erc

en

tile

Such a steep drop often signals a significant

drop in consumer spending

Consumer Confidence relative to Other Shocks

Data through March 31, Reported Apr 15Nearly 20% of total Personal Consumption Spend

within sectors at risk due to virus:

For every 10% drop in spending in categories affected by COVID-

19, overall consumer spending drops 1.7%

Classified - Confidential

This week millions of Americans started receiving the ~$300B worth of stimulus checks that were provided via the CARES act

9

2 Macro: Stimulus Checks

Sources Conference Board, “Coronavirus Implications for Business” Published April 15, 2020.

Incom

e P

erc

en

tile

Incom

e P

erc

en

tile

Average Middle Class Monthly Expenses

Per Bureau of Labor Stats, Census, and IRS

$580

$1,488

$386

$720

$342

$925

Transportation

Health

Entertainment

Other

Food

Housing

Avg Relief

Check: $1958

2018 Median Monthly Household Income: $5,161

82% 10% 8%

Full Amount NonePartial

% of U.S. Households Receiving Stimulus Checks:

Per Congressional Research Service Estimates

Stimulus Check Payment Eligibility

• Single tax filers making less than $75K, receive $1,200

(married and making less than $150K receive $2,400)

– Additional $500 for eligible tax credits

• Prorated amount for those making between $75K and $99K

• Anyone who earned $99K+ is not eligible

(Covers 95%

avg food and

housing costs)

Classified - Confidential

10

2 Macros: Small Business CARES Loans

Second round of funding deal

reached on 4/21

• Legislation includes $480B

in additional aid

• Allocation of new funds as

follows:

$321

$75

Small

Business

Loans

$100

Hospitals

& Testing

Economic

Disaster

Assistance

Stats revealed on allocation of first round of Small Business loan recipients, as Congress

reaches deal for more funding

In the CARES Act, Congress allocated $350B for loans through the “Paycheck Protection

Pan.” By 4/14, 1.6M+ loans approved, funds used

13

13

12

12

9

9

6

5Services

Manufacturing

Construction

Professional Services

Retail Trade

Health Care

Foodservice

Wholesale Trade

% Funding by Industry

Per Capita Funding by State

Midwest

receives most

per capita

funding.

CA/NY on

lower end

% Funding By Loan Size

15 14

2417 20

9

<$150K >$150K -

$350K

>$350K -

$1M

>$1M -

$2M

>$2M -

$5M

>$5M

Source: Paycheck Protection Program Report, U.S. Small Business Association as of 12pm

EST 4/16/20. Media Reports at 8am on 4/22

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2 Macro Sentiment

Strong majority of Americans remain concerned with infection and virus’s impact on the economy, with concern about infection dropping vs. last week

Source: FiveThirtyEight.Com “How Americans View the Corona Virus” accessed on 4/21/20 at 8am

11

How worried are Americans about INFECTION?

Updated 4/21

How concerned are you that you or someone in your family will become

infected with the coronavirus

70% (-5pts vs last week) of Americans somewhat or very

concerned about infection

How worried are Americans about THE ECONOMY?

How concerned are you about the coronavirus’s effect on the U.S.

economy?

~90% (flat vs. last week) of Americans concerned about

the impact on economy

First U.S.

Death

Nat’l

emergency

Millions file

unemployment

10K+ U.S.

DeathsMillions file

unemployment

First U.S.

Death

Nat’l

emergency

10K+ U.S. Deaths

Classified - Confidential

COVID Pulse (via Coca-Cola Internal/ IPSOS Pulse)

There is a time lag to the data on how our marketplace and our consumers’ behaviors are changing

12

3 View of the Marketplace

0K

14-

Mar

11-

Apr

21-

Apr

788K

21-

Mar

7-

Mar

0K

28-

Mar

4-

Apr

3K 27K105K

246K

466K

# o

f U

.S. C

OV

ID

Dia

gn

os

es

CREST Transaction Performance Alerts Available up to 4/11

Mar 3: U.S.

approves

widespread

COVID testing

Mar 13:

National

Emergency

declared

Mar 15: CDC no

gathering of 50+

for 8 weeks

Mar 11: U.S.

implements

European travel

ban

Various points of insight with differing time lags

N/A

Numerator Panel Available up to 4/5 N/A(Ecommerce additional 2 week lag)

Consumer

Apr 5: U.S hits

10K virus-related

deaths

Today

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13

57

15

33

0

-10

0

10

20

30

40

50

60

3/7 3/211/4 2/1 4/11

Total Retail NARTD

Total Retail & NARTD3 State of the Marketplace

Retail spiked during the week of 3/21, with growth cooling the last three weeks of available scanner data, especially in NARTD

% $ Measured Retail Growth by Week in 2020Nielsen xAOC+CR, Total U.S.

Pre-COVID19 Mitigation Stock-UpShelter In

Place

-10

0

10

20

30

40

50

60

70

2/11/4 3/7 3/21 4/11

North

Midwest

West

South

And retail has behaved fairly consistently across

regions of country

% $ Measured Retail Growth by RegionNielsen Large Store

Source: Nielsen Scanner Data; Total Store xAOC+CR,CCNA Custom Database NARTD CCNA Compset, AMC

Classified - ConfidentialSources: Numerator Panel Weekly Data

4 State of the Markerplace

14

Numerator Data: w/e 4/05

HH Penetration Trips (MM) $/Trip Sales ($MM)

La

rge

Sto

re

Sm

all

Sto

reQ

SR

AO

R

esta

ura

nt

DE

TA

ILE

D T

RE

ND

-0.6%

-7.1%

-27.9%

-65.3%

-11.6%

-8.6%

-33.3%

-73.9%

+33.8%

+17.6%

-13.2%

+12.6%

+18.2%

+15.7%

-24.9%

-77.3%

Retail sales continue to grow driven through increased ticket size. Foodservice sales continue to erode.

Shopper Metrics: % Change vs. pre COVID-19 8 week average (1/6-3/1)Numerator; week ending 4/05/20 – Note: 2 week data lag to present

$17,319

88%

45%

30%

9%

392

131

6816

$44.31

$14.47

$10.13

$27.14

$1,735

$712

…

Classified - Confidential

-8%

-36%-42% -41% -43%

-7%

-34%-40% -38%

-41%-24%

-73%

-79% -77% -77%

-22%

-67%

-81% -81% -81%

-100%

-90%

-80%

-70%

-60%

-50%

-40%

-30%

-20%

-10%

0%

10%

03/01/20 03/08/20 3/15/2020 03/22/20 3/29/2020 04/05/20 4/12/2020

Weekly Restaurant Transactions: Chg vs Yago

Total QSR Casual Dining Midscale

Restaurant transactions erosion has held steady for the past 3 weeks. Stated past day order frequency continues to slowly increase.

3 State of the Marketplace

43% 41%

27% 22%

30% 36%

Mar 25 Apr 14

Thought About It

Didn’t Even Consider It

Got Food From A Restaurant

Past Day Restaurant Order Consideration

Source: CREST Performance Alerts, weekly transaction data for 73 chains + NPD on Adage Source: Datassential Coronavirus Traffic Brief 4/14

15

xx

8%

23%18%

30%

21%

5%

29%

11%

29%26%

Dine in Order ahead To go Drive thru Delivery

Mar 25

Apr 14

6%12%

16%

3%9%

17%22%

5%

Breakfast Lunch Dinner Snack

Mar 25

Apr 14

Service Mode (Among Past Day Orders)

Meal Type (Among Past Day Orders)

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4 State of the Customer

16

21%67%

12%

Thoughts about Dining In When COVID Eases

Source: Datassential Coronavirus Report 14: April 15, 2020

Will Dine In Normally

Will Dine In

Cautiously

Americans avoidance of eating out has eased for the first time in a month. When they return, many will do so cautiously as they lack trust in fellow diners.

Very Concerned about COVID-19 & Avoidance of Eating Out

20% 27% 47% 53% 62% 62% 63% 64% 64% 68% 59%

41%

49%

60% 61% 61% 59%

67% 65%61%

64%60%

10%

20%

30%

40%

50%

60%

70%

80%

Mar 10 Mar 14 Mar 18 Mar 22 Mar 25 Mar 29 Apr 1 Apr 3 Apr 7 Apr 10 Apr 15

Avoid Eating Out Very Concerned about COVID-19

40%

26%

22%

18%

17%

16%

15%

12%

11%

47%

62%

61%

49%

55%

55%

55%

43%

45%

12%

13%

17%

33%

28%

28%

30%

46%

44%

Our own dining companions (friends andfamily)

Traditional grocery stores/supermarkets

Supercenters (Walmart, Target)

Cafeterias (schools, offices, hospitals)

Counter service/Fast food restaurants

Sit-down restaurants

Convenience stores

Fellow diners in a restaurant

Fellow shoppers in a grocery store

Trust COMPLETELY Trust SOMEWHAT DO NOT Trust

May Never Go Back To

Dining In

Level Of Trust To Take Precautions To Keep You Safe

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4 State of the Customer

17Source: Datassential Coronavirus: Report 13 Published April 16, 2020 (fielded Apr 10th – 13th)

Consumers indicate prioritizing safety over budget after distancing is eased with restaurant cited as a possible savings source; if budgets improves, FSRs benefit

Stated Spending Behaviors IF BUDGETS IMPROVE

38%

23%

22%

19%

18%

17%

15%

15%

15%

14%

12%

Get restaurant food less often

Find and use more coupons

Choose less expensive restaurants

Choose less expensive menu items

Order from the ‘value’ / ‘dollar’ menu more

Order delivery less often

Order carry-out instead of dining in

Order more shared/big bundle items

Just have water with my meal

Skip appetizers, side dishes, or desserts

Skip having alcoholic beverages with my meal

Stated Behaviors To Save Money After Social Distancing Is Eased

76%

72%

69%

66%

56%

56%

55%

52%

40%

38%

A restaurant’s cleanliness & food safety will matter …

Keep a stash of essential groceries, just in case

Avoid crowded places: Even if the govt. says it’s safe

Still avoid self-serve food (buffets, salad bars, etc).

Save a budget in mind before going to the grocery…

Save money by buying groceries in bulk more

Have a budget in mind before going to eat at a…

Stick with what I know & NOT try new rests. or…

Maintain my current usage of takeout and delivery

Switch to cheaper brands of food from the grocery…

Stated Behaviors After Social Distancing Is Eased

29%22%19%17%16%16%16%15%14%14%14%13%12%11%

Meals from

limited-

service

restaurants

Non-

alcoholic

beverages

with my meal

Going out for

drinks

Snacks or

smoothies

away from

home

Eating at

places where

tipping is

expected

Alcoholic

beverages

with my meal

Appetizers

and desserts

with my meal

Convenience

/pre-made

foods

Coffee away

from home

Upscale/prem

ium brands

from the

grocery store

Snacks from

the grocery

store

Fresh

prepared

foods from

the grocery

store

Health

focused foods

Meals from

full-service

restaurants

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18

4 State of the Consumer/Customer

Usage for digital foodservice/3rd Party Delivery is strong post COVID-19, but small increases in new users

Coca-Cola THIRST Survey, COVID-19 Shopping/Dining Behaviors 04/03/20 - 04/08/20

Coca-Cola NextGen Bev360 Flex Survey March 30-April 5, 2020

16%

16%

14%

18%

18%

14%

17%

14%

13%

49%

53%

59%

More Same Less Not Using

Restaurant

Web/App

PICKUP

Restaurant

Web/App

DELIVERY

3rd Party

DELIVERY

NET More

% USING MORE, SAME, LESS OF DIGITAL FOODSERVICE

DUE TO COVID-19 OUTBREAK

+1% 80

%

+2% 76

%

-1% 78%

% TO

CONTINUE USE

POST COVID-19

4%

23%

26%

15%

12%

12%

11%

Dined-in at the

restaurant

Ordered takeout

from a restaurant

Ordered at restaurant’s

drive thru

Placed restaurant delivery

order by phone

Pickup order using a

restaurant's own website or

mobile app

Delivery order using a

restaurant's own website or

mobile app

3rd Party Delivery order such

as Uber Eats, DoorDash, or

Grubhub

% DID ACTIVITY IN PAST WEEK BEFORE 04/08/2020

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19

34%29% 28%

Ship To

HomeCurbside

Pickup

Local

Delivery

% USED ONLINE GROCERY & NEW USERS

IN PAST MONTH BEFORE 04/03/2020

Coca-Cola THIRST Survey - COVID-19 Shopping/Dining Behaviors 04/03/20 - 04/08/20

Coca-Cola iShop Tracker March 2020

Urban

Under 40

150134135

129131124

Used In Past Month

Urban dwellers and those under age 40 significantly more likely

to have used online grocery

17%

15%

15%

20%

16%

14%

11%

11%

10%

52%

58%

61%Ship To Home

Curbside Pickup

Local Delivery

More Same Less Not using

+5%

+4%

+6%

NET More

% USING MORE, SAME, LESS OF ONLINE GROCERY

DUE TO COVID-19 OUTBREAK

86%

Ship To

Home

Curbside

Pickup

Local Delivery

81%83%

% INTENT TO USE ONLINE GROCERY AFTER COVID-19

USERS OF ONLINE GROCERY EXPECT TO CONTINUE USAGE, IF

NOT INCREASE USAGE, ONCE THE PANDEMIC IS OVER

TOTAL WILL USE

WILL USE MORE 32% 35%33%

Amongst online grocery shoppers, over ¼ of them have tried a new digital method for shopping since COVID-19

Ship To

Home

Curbside

PickupLocal

DeliveryINDEX TO TOTAL

4 State of the Consumer/Customer

PAST 48 HOUR ONLINE GROCERY TRIPS AFTER MARCH 11th

INCREASED +2.9pt to 12.9% OF SHOPPERS VS. 1st HALF OF MARCH

% SHOPPERS USING EACH METHOD

FOR ONLINE GROCERY FOR THE

FIRST TIME

26% used a new online

method for groceries

since COVID-19

Kantar Consulting Survey

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4 State of Customer

Retailer choice is driven by item availability and safety measures – and shoppers are trying new stores to meet those needs

Shifting Shopping BehaviorsSources: C+R Research Consumer Panel Shopping Behaviors, 4/9 | mfour Geo-validated

exit interviews 4/5-4/11 (n=1,200)

Trying New Stores32% switched stores to find missing items from

their list

Want Safety50% are looking for safety measures when they

shop

Go Alone62% are going to stores alone

Look Online45% considered online buys, but went to the

store

Like Specialties65% had the best luck finding items at a specialty

grocery store

Social DistancingMany are attempting to shop stores at less peak

times and try to limit time spent in store

1

2

3

4

5

6

Increasing Number of Retailers Shop

Source: Kantar Commerce Snapshot Wave 1, April 3-7

Retailer Expectations

Source: Kantar Commerce Snapshot Wave 1, April 3-7

Average number of retailers shopped…What’s the new in-store normal?What should retailers prioritize during COVID-19?

Which retailers are doing a better job than other

retailers?

20

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Retail and Foodservice chains responses to COVID-19

Subway is enhancing cleaning

procedures; sourcing masks and

face shields for employees.

Source: NRN 4/17

4State of the Customer: Retail and

FSOP Response

21

SAFETY + PREVENTION PROMOTIONS +EXECUTION

Shake Shack will return $10M

Paycheck Protection loan,

stating “We are lucky enough

to now have access to capital

that others do not.”

Source: NRN, 4/20

Stop & Shop donates 5,00

meals a day to Medical first

responders in New York and

Boston.

Source: Supermarket News, 4/8

Chinese driverless car firm (Pony.ai)

has teamed up with eCommerce site

Yamibuy to launch delivery service in

Irvine CA and can deliver 500-700

packages a day.

Source: CNBC 4/17

On Premise businesses reinvent during

COVID-19: hospitals and schools

transform to meet evolving needs of

consumers.

Source: Food Management 4/16

Source: Food Management 4/14

Kroger adds to the growing list of

retailers piloting and rolling out

coronavirus testing centers. Kroger

teamed with Microsoft on a digital

registration process:

krogerhealth.com/covidtesting

Source: Progressivee Grocer, 4/13

Source: Business Insider, 4/14

Hy-Vee is partnering with

DSW Designer Shoe

Warehouse to offer shoes and

accessories online and in-

stores.

Source: Supermarket News 4/15

Automated burger concept,

Creator, creates a to-go window

that allows for a completely

contactless experience.

Source: NRN 4/16

Amazon is developing COVID-19

test to be able to test all

employees.

Source: CNN Business, 4/16

Source: Letter to shareowners

LABOR + COMMUNITY

New Content 4/21

Classified - Confidential

Consumers in most all regions are trying to eat more healthily.

Although almost half of Americans claim they, too, are doing

so, they are most likely to cite they have increased their

snacking.

I try to eat

healthier

I snack more

throughout the day

I treat myself more

than before

I’m trying new

recipesIn comparison to last month, respondents cite their eating habits at

home have changed in the following way (top response in each market

– not including keeping habits the same)

Kantar Barometer COVID-19 Survey 2nd Wave

Worldwide, consumers are trying to eat healthier. Additionally, in the US, consumers are more likely to snack (and eat more at home)

4 State of the Consumer

Source: IRI Surveys fielded 4/3-4/5 among IRI Consumer Network™ Panel representing

Total U.S. Primary Grocery Shoppers

U.S Consumers:

% of Meals At Home

22

Classified - Confidential

State of the Consumer4

Consumers are using all communication channels more; however, TV is increasing the most

FrequencyUsage

23

Classified - Confidential

• Campbell Soup Co. on Sunday night began airing a 30-

second video showcasing people at home making the most

of their social distancing.

• McDonald's chose to share some consumers' real-time,

social-distancing moments with their meals. The campaign

is designed to remind people that they are "Still the Same."

4 State of the Consumer

Brands are utilizing their voices to reward social distancing efforts

Source: TCCC Social Center Daily Reporting (updated 4/21/2020)24

• Busch beer is offering a year of free beer to 250 couples

who have had to postpone their weddings during COVID-19.

• Procter & Gamble Co.'s Old Spice brand is bringing Terry

Crews back in their new public service announcements,

which encourage customers to wash their hands and stay

inside.

• Classified - Confidential

Appendix

• Supplemental COVID-19 Spread and Response Info

25

• Classified - Confidential

US rate of daily diagnoses growth continues to decline, but is still a high absolute number (28k); daily testing increased

Sources: https://coronavirus.1point3acres.com/ accessed on 4/21 at 8am EST

26

# Confirmed Diagnoses by Day since 100th Diagnosis Day over Day Rate of U.S. Diagnosis GrowthData as of 4/21@ 8am

Lo

garith

mic

Sca

le

1 COVID-19 Spread

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75

0.1K

1.0K

1,000.0K

10.0K

100.0K

Days since 100th Diagnosis

ChinaU.S. SpainItaly United Kingdom Japan36 36

2213

84

11-

Mar

24

21-

Apr

5

Daily Tests (Total US)

7 day decrease

Updated 4/21

129,114k137,687k

20-

Apr

13-

Apr

+7%

Click to Return to Summary

787K

• Classified - Confidential

Both the average daily number of new patients and virus-related deaths in the U.S. increased recently

Source: OurWorldinData.org/coronavirus-data accessed on Apr 21, 2020 at 8 am.

Newsweek. COVID becomes number one case death per day in the U.S. Apr 9, 2020

27

1 COVID-19 Spread

Daily New Confirmed Patients: Rolling 3day Avg

0K

20K

5K

10K

15K

25K

30K

35K

1-

Mar

21-

Apr

ItalyU.S. Spain UKGermany China

Daily New COVID Related Deaths: Rolling 3day Avg

0

1,000

2,000

3,000

4,000

1-

Mar

21-

Apr

U.S. Italy Spain UKGermany China

Mar 3: U.S.

approves

widespread

COVID testing

Mar 13:

National

Emergency

declared

Mar 15: CDC no

gathering of 50+

for 8 weeks

Mar 11: U.S.

implements

European

travel ban

COVID still as deadly as Cancer (~1,650 U.S. deaths per day) and

heart disease (~1,800 deaths per day)

Updated 4/21

Apr 5: 10K U.S.

Deaths

Click to Return to Summary

Apr 14: NYC

Revises death toll

• Classified - Confidential

IL LA

GA

TX

78%

DE

WA

MD

COIN AZ

WI

VT

AL

SC IDRI

UT IA AR

AK

SD

OR

NE

ME

WY

12,709

9,918

5,546

NJ

LA

NY

CT

MA

CARI

DC IA

OHMI

MT

OR

MD

DE

PA IL

SD

GA IN UT

CO

WA

WI

MS

VT

NV

FL

MN

AK

ME

TN

WY

AZ

VA

AL

NH

MO

SCID

NM

ND

NE

KS

OK

TX

KY

NC

AR

WV HI

COVID-19 Diagnoses / 1M People by State

COVID-19 % of Total US Diagnoses by State (as of 4/20/20)

12 states have above average COVID-19 diagnoses per 1M people; ~46% of total diagnoses are in NY+NJ

40

0

60

100

20

80

90%

67%

NY

FL

KY

NJ

KS

NVMI

MA

PR

CA

PA

CT

OH

TN

VA

NC

46%

WV

MO

MS

OK

DC

MN

NM

NH

NDHI

MT

55%

100%

US Avg:

1,906

1 COVID-19 Spread

28Source: The COVID Tracking Project (data as of 4/20)

• US Avg up to 1,906 (from 1,600 on 4/17)

• NY/NJ still with highest rates

• Similar shape to curve; NY/NJ with 46% of cases (vs. 47% on 4/13)

• Top 5 remains unchanged from prior week

Updated 4/21

Click to Return to Summary

• Classified - Confidential

11.7k

7.7%

0.4%N

J

KSMI

CT

WI

OK

NV

LA

NY

MN

OR

WA

PR

KY IN VT

OH

MA

MO

CO IL

ME

CA

WV

GA

MD

MS

AZ

DE

PA

DC

VA

NH

AL

NMR

I

UTHI

FL

SC

AK ID NC

TX

ND

WY

MT

AR

TN

NE

SDIA

COVID-19 Deaths / COVID-19 Diagnoses by State (Death Rate)

US Avg:

4.8%

Death rates by state are more distributed; RI is now number one in testing rate; Other tests rates vary widely

IL AZ

OH

AK

SD

WA

MARI

NY

TX

GA

DC

KY

UT

LA

FL

VT

WV

NJ

ND

CT

OR

ME

NM

MT

MS HI

INDE

TN

CA

MO

WY

PA

MD

NCMI

NH

NV ID AL

OK

AR

WI

35.0k

MN

NEIA

CO

SC

VA

KS

19.1k

7.9k

COVID-19 Tests / M by State (Test Rate)

US Avg:

13.2k

• Overall US avg continues to climb; up another 0.2pts (from 4.6% on 4/16)

• US Average continues to approach global average (6.0%)

• Overall US avg rate up 18% (from 11.2k on 4/16)

• RI has taken over as the number one spot. Other High test rates still concentrated

in “Hot spots” (e.g., NY, LA)

• Total US Tests at 4,003K (~600k abs increase vs. 4/16)

Sources: The COVID Tracking Project (data as of 4/20)

1 COVID-19 Deaths / Testing

29

Updated 4/21

Click to Return to Summary