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COVID-19Potential EMEIA economic scenarios and their impact by sector
29 April 2020
Information in this publication is intended to provide only a general outline of the subjects
covered. It should not be regarded as comprehensive nor sufficient for making decisions, nor
should it be used in place of professional advice. EY-Parthenon GmbH accepts no responsibility
for loss arising from any action taken or not taken by anyone using this publication.
EY-Parthenon | Page 2
W
Exhibit 1 – Potential economic scenarios associated with COVID-19 recovery
V
W
COVID-19: Potential scenario impact on GDP levels in European economies1
Note: 1) Implied GDP level is illustrative and not a forecast.
Source: EY-Parthenon research and analysis; Imperial College London.
What do you need to believe?
What are the leading indicators?
► W-scenario: Initial drop in demand due to prevention measures and economic uncertainty, followed by reversion to pre-
COVID-19 levels of demand; a subsequent drop due to second wave of COVID-19 infections and response measures.
► “Tick”-scenario: Repeated dips in demand, caused by multiple waves of viral outbreak and prevention measures, each
followed by a small recovery period, with downside reducing each time as medical treatments and resilience increase.
► V-scenario: A single and sustained hit to the economy triggered by an extended period of strict, government-mandated
social distancing lasting 2-3 months from March-June 2020.
V
What do you need to believe?
What are the leading indicators?
What do you need to believe?
What are the leading indicators?
V-scenario
W-scenario
"Tick"-scenario
Imp
lied
GD
P le
ve
l
► Effective control of the virus spread through strict social distancing measures.
► In the absence of further interventions, the epidemic can be isolated and eradicated in 3-4 months.
► Initial period of social distancing does not stop the spread of COVID-19 via asymptomatic carriers.
► Incidence rate is seasonal, cases decline over summer before rebounding in autumn, following the
same pattern of the 1918 Spanish Flu.
► Two periods of social distancing will successfully bring COVID-19 under control, or an antiviral is
identified in the near-term and quickly rolled-out to ease ICU capacity constraints.
► Rebound in cases in lead countries with similar/stricter measures (Asian countries, as well as countries
hit early in Europe such as Italy and Spain).
► Country testing capacity increases coupled with contact tracing of new cases by winter 2020; isolating
carriers and eradicating the virus after second major outbreak (e.g., S. Korea at present).
► A 12-18 month-long spread of the virus until a vaccine becomes widely available.
► COVID-19 mutation rate is low; no re-infection of previously infected individuals within 6-9 months.
► Developing herd immunity and increased health system capacity (especially ICUs) to manage live
cases sees lower economic impact over time as measures are less restrictive allowing phased return
to business-as-usual.
► Widespread antibody testing indicates increased immunity in the broader population over time.
► Governments establish clear protocols and thresholds for social distancing measures to come into
effect and monitor COVID-19 outbreaks through active testing.
Likelihood(April 20)
► Local transmission rates in a country dip within 4-6 weeks of strong social distancing and do not
rebound as measures are relaxed (Austria, Italy and Spain will provide leading examples).
► Extensive antibody testing program reveals 60%+ of country population has already had virus
(indicating high share of asymptomatic infections).
The COVID-19 pandemic continues to have a growing impact on the global economy, with uncertainty over the economic impact across all
sectors set against an ever-changing situation. Here, we try to lay out potential scenarios for how the health crisis might shape economies
across Europe over the coming 18-24 months, and the impacts that these scenarios will have on major industries.
COVID-19
Potential economic scenarios and their impact
In all scenarios, the economy is expected to enter an initial period of contraction, with lead indicators of which of the subsequent recovery scenarios
is most likely for a given economy to be informed by a number of variables including: the strength of each government’s social distancing measures,
potential curative treatments and/or testing programs. The speed of recovery across all of these shapes will also be impacted by each government’s
fiscal policy and other government interventions (which can vary significantly by country) as we come out of this unprecedented time.
HighLow
V
W
Q1 20 Q2 20 Q4 20 Q1 21 Q3 21 Q4 21 Q2 22 Q4 22Q3 22Q1 22Q2 21Q3 20
EY-Parthenon | Page 3
The level of economic stimulus as a percentage of GDP varies
significantly across EMEIA
Economic stimulus packages ($b)
845
442 435413
219
3959
42 31 30 16 15 13 524 22 15 10
Ge
rman
y
Au
stria
Po
lan
d
Fra
nce
Italy
UK
Sp
ain
Po
rtug
al
Cze
chia
Sw
ed
en
Ka
za
khsta
n
De
nm
ark
Fin
lan
d
Gre
ece
Lith
ua
nia
Ru
ssia
Ne
the
rlan
ds
Tu
rke
y
Pledge as % of GDP
Debt as % of GDP
97686910161515221621
71493096861339957 21174603437 12029521134
4221.410
► As a general rule, larger European countries have committed the highest amounts (fiscal packages and bank guarantees) with respect to their GDPs.
► The exceptions to this rule are:
► Despite being around one-tenth of the size of the largest five countries by GDP, Czechia has committed €39b in stimulus funds, representing 16% of its GDP.
► The Netherlands has the sixth highest GDP, yet has committed funds of only c. €22b.
► The table below highlights that the scale of stimulus measures announced by each European country varies considerably and is not proportionate to the level of COVID transmission in each country.
Pledge between 5% and 10% of GDP
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
Pledge between 5%
and 10% of GDP
Pledge greater than 10% of GDP
29 April 2020
As at
EY-Parthenon | Page 4
Policy responses across a selection of European countries
In the absence of a centralized EU policy response, European countries designed their own
stimulus packages. However, the responses are uneven across European countries. Almost all of
the policy packages have some levels of gaps in coverage for impacted companies.
Debt repayment holidays
Social security deferrals
Tax deferrals
State loan guarantees
Salary support
Corporate grants
Potential
policy
limitations
Headline
policies
n
y
y
y
n
y
Measures
could see the
budget deficit
rise to 7% of
GDP. No direct
salary support
measures.
€300b of
government
backing for
loans. Fiscal
stimulus for
workers and
businesses
worth €110b.
n
y
y
y
y
y
Loans backed
only 80%-90%
by state leave
large 10%-
20% of private
risk.
Passing a
€156b budget.
Economic
stabilization
fund (WSF)
created. KfW
loans up to
100%
guaranteed.
y
y
y
y
y
y
Squeezed
middle a
recognized
problem. Some
schemes have
delayed
implementation
.
£330b of
government-
backed loans
to SMEs. Will
pay 80% of
salary for
furloughed
workers.
y
y
n
n
y
y
y
Worst hit
European
country.
Already fiscally
constrained,
may require
European
intervention.
€400b fiscal
rescue
package.
Substantial
worker support
package.
Committed to
help Alitalia.
y
y
y
y
y
n
Have an
elderly
population but
depleted
health service.
No direct
corporate
grant policy.
€100b of state
loan
guarantees
aimed at
SMEs. €17b of
other fiscal
commitments.
y
About 14% of the population live below subsistence level and 65% already receive assistance. Lack of salary support may lead to greater poverty. Limiting exports will further economic slowdown.
$0.32b investment in health. Tax holidays and reductionsNullified or reduced import duties and limitation on exports.Interest rate subsidies for SMEs. New tax measures: 13% tax on deposit interest (balances over $12.9k) and 15% tax on dividend income remitted overseas.
y
y
y
y
y
n
The extend of
packages may
be too little.
Medium and
large
corporates are
not well
covered.
C. €15b for (i)
health
expenditure;
(ii) salary
support; (iii)
increased
guarantees;
(iv) additional
loans; and (v)
tax holidays
and deferrals.
€17b in
proposed
credit
guarantees
and micro
loans, 3-month
loan moratoria.
FranceGermany UKItaly Spain Russia
Guarantee %
Debt as % of GDP
Pledge as % of GDP
70%-90%
99%
13%
80%-100%
57%
21%
80%
86%
15%
90%
133%
22%
70%-80%
96%
15%
N/A
1.4%
11%
N/A
49%
10%
Poland
29 April 2020
As at
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
B2C fixed ► Factors such as remote working, school closures and
travel restrictions will result in increased data usage at
home, which will drive higher quality broadband
connectivity products in the short term as a
result.
► Accelerated app-based communication will further
cannibalize voice calls, offering opportunities to
partner with established and new OTT players –
sustained long term.
► Potential for upgrades to stick long term as
consumers realize value in higher quality broadband
connectivity.
► Some of the structural changes in remote working
will continue post-COVID-19 resulting in continued
strong demand for B2C fixed broadband (in particular
if similar subsequent crises occur).
1 1
B2C mobile ► Net impact is expected to be negative as
customers will rely more on fixed broadband
► Immediate increase in international calls will not offset
the reduction of roaming short term.
► Protection from lower usage of mobile data via
contract term unless on a pay-as-you-go contract.
► Economic downturn and redundancies may see
customers cut their spend and reduce their mobile
packages, which would only partially be offset by
increased usage.
► Longer-term impact will be broadly neutral to
positive as spending reverts back to pre-COVID-19
period; with some impact from less travel possible.
2 2
B2B fixed ► Lower use of leased lines, but an increase in traffic
flow from connections between data centers to homes
driving upgrades.
► Winners and losers will have a neutralizing effect
– insolvencies in SME space will offset increased
demand and capacity upgrades in others (e.g., online
retail, cloud services).
► Increased demand for support as companies
transition to tech-enabled model.
► Continued positive demand from tech-dependent
companies is expected.
► Increasing number of businesses will focus on
digital/online presence and offerings to adapt to
change in customer behavior .
► Acceleration of demand for Unified
Communications (UC) solutions including complete
migration from traditional to VoIP.
1 1
B2B mobile ► Similar to B2B fixed, some companies are expected
to increase spend on B2B mobile for their
employees to support remote working, while others
will cut down spending.
► Roaming revenue expected to drop due to travel
restrictions. No significant changes in other
revenue as mostly contracted.
► Potential structural shift to remote working may see
employers increase their work mobile spend, but
the impact is expected to be limited.
► Some mobile workloads are expected to be
replaced by UC solutions benefitting from a fixed
connectivity environment.
2 2
Hosting
services
► An increase in capacity demands as companies
grow adoption of the collaboration tools and UC
required for effective at-home working.
► Increased demand for server capacity will be
sustained as companies grow in adoption of digital
and UC solutions and remote working. 1 1
COVID-19: impact by sub-segment
T
1
2
4
3
Immediate impact for telecommunication companies will be a reduction in revenue from variable mobile charges due to reduced
international roaming and less out-of-home data usage, with spare home broadband network capacity able to deal with
demand during the day.
Massive and possibly sustained change in user behavior and accelerated rise of tech-enabled businesses will fuel the demand
for network capacity while shifting platforms will require a re-prioritization of expansion plans (e.g., 5G prioritized in residential
areas)
Key opportunities for telecommunication companies lie in the enablement of mass working from home, driving capacity upgrades
and hence revenue, and the accelerated transformation of traditional to digital business models across all sectors.
Key opportunities for hosting providers, particularly hyperscalers, range from the significant demand increase for hosting capacity
as businesses move their workforce to digital, working-from-home models – accelerating shift to cloud IT.
Telecommunications
Key issues
1 1
1
1 1
3
2
To benefit from the reinforced role in this new “digital normal,” telecommunication companies need to quickly adapt their
customer and product strategy, supported by a clear infrastructure strategy and M&A to accelerate the plans.5
2 1
32
2 1
29 April 2020
As at
Impact scale:1 2 3 4 5
Slightly
positive
Net
neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 6
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
B2B events ► Many tradeshows were canceled rather than re-
scheduled.
► Attendees expect a replacement of in-person
events with digital ones to sustain industry learning.
► Exhibitors and attendees of B2B events may develop
an expectation of more digital events and
learning, increasing opportunity for diversification of
revenue streams.
► Accelerated consolidation of smaller players who
will materially suffer from canceled events.
Sport, film
and
production
► Sporting events to be rescheduled or canceled,
with high loss of revenues, until players can be
cleared to play without contagion risk.
► Severe short-term disruption of cinema operations
due to social distancing, may drive widespread
insolvency and potential consolidation – with impact
proportional to length of lockdown.
► Production paused due to social distancing unless it
can be done “at-home” (talk shows), potential movie
releases on a pay-per-view basis.
► Auctions for future rights may be impacted as
broadcasters pass on current losses to sports rights
holders.
► Ticket holder safety at stadiums a major focus.
► Severe impact to sports if lockdown lasts long enough
to force abandoning of seasons (e.g., Premier
League, Champions League) rather than
rescheduling.
► Studios may further utilize new movie release
options such as pay-per-view.
► Step-change in technology adoption and
advancement of remote production and
collaboration solutions.
TV and
advertising
► Despite increased viewership, industry will
experience significant advertising budget cuts.
► Countermeasures will include cancellation of
productions and re-runs of already amortized
program inventory.
► Increased consumption of news content.
► Accelerated shift of viewing towards streaming.
► Operating models to evolve to incorporate more
flexibility and agility in ways of operating.
► Advertising budgets expected to rebound to pre-
crisis levels in the mid-term.
E-sports and
gaming
► Traditional sports leagues will increasingly use
videogames to maintain engagement with their
audiences.
► Cancellation of events will likely hit the P&L of e-
sport leagues due to high dependency on physical
events and missing licensing of TV rights.
► Step-change to have more cross-over between
sport and e-sports.
► Gaming industry will need to consider ways to
maintain new adopters of their products.
Supporting
technology
and B2B
information
► Supporting tech impact depends on performance of
customers; e.g., remote production is likely to benefit
while broadcasters for sport likely to be hit.
► B2B info largely protected due to long contract
lengths.
► Supporting tech has an opportunity to help clients
step-change as tech adoption increases, but
impacted by performance of customer base.
► B2B info potentially impacted by low renewals in
industries that are struggling.
M
The impact of COVID-19 is likely to vary significantly between different industry sub-sectors; with sub-sectors such as
e-sports and gaming seeing huge opportunities (although cancelled events might also affect e-sports leagues) while others (e.g.,
B2B events, cinema and theatre) face existential challenges.
Location- and event-based entertainment (sport, film, production) face huge short-term challenges, but high demand and a
resilient sector means bounce back should be possible – although contingent on consumer sentiment on mass gatherings
post-crisis and telegraphing of forward guidance by governments – with plenty of innovation in the meantime.
TV and advertising are expected to weather the storm; TV viewing should remain high despite scheduling gaps; advertising is
likely to experience significant budget cuts driving cancellations of productions and thus re-runs; and streamers benefitting
substantially but a key concern will be holding on to new users.
Media
2 1
5
In the immediate term, there is huge consumer demand for entertainment but substantial logistical challenges to create
content and run events, making digital key; studios may trial new windowing approaches (e.g., US studios currently experimenting
with directly releasing new movies via pay-per-view) that may disrupt the traditional cinema window.
B2B information and supporting technology will have mixed success depending on their exposure to end clients and underlying
performance of these sectors. Flexibility to pivot services toward successful sectors will be key.
5 43
Supporting tech
B2B information
2
31
2 3
31
2 3
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
4 2 3
2
29 April 2020
As at
Key issues
1
2
4
3
5
COVID-19: impact by sub-segment
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 7
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Horizontal
software
► Software focused on supply chain logistics and
remote working enablement will grow in
importance; however, infrastructure needed for new
business may have limited access. Long and
technical sales cycles will impede growth as face-
to-face interaction is limited.
► Enterprise focused: will be relatively resilient .
► SME focused: May struggle as SME death rates
grow and clients are tight on cash, particularly in a W-
shaped economic scenario where continued
government support is unknown.
► Increased focus on operational software as
customers review contingency plans for supply chain,
logistics and other business processes in potential
future crises.
► Potential consolidation of smaller players as PE
appetite for technology players returns.
► SMEs may be more cost-conscious coming out of the
crisis limiting SME-focused player growth.
Vertical
software
► Impact is highly dependent on the vertical served,
verticals such as leisure will incur significant damage
while health care and industrials are likely to be more
resilient. Long and technical sales cycles will impede
growth as face-to-face interaction is limited.
► Enterprise focused: will be relatively resilient.
► SME focused: May struggle as SME death rates
grow and clients are tight on cash, particularly in a W-
shaped economic scenario where continued
government support is unknown.
► Limited long-term impact.
► SMEs may be more cost-conscious coming out of the
crisis limiting SME-focused player growth.
► Potential reduction and consolidation of SME-focused
players.
Infrastructure
software
► Short-term impact will be relatively limited as
contracts are based on long-term cycles.
► Infrastructure will grow in importance as
companies grow need to support remote working.
► Continued growth in importance of IT resilience will
grow the willingness of companies to spend on good
IT infrastructure and, in turn, the software to support it.
Tech-enabled
services
► Impact is highly dependent on the vertical served.
Players serving industries such as education and
logistics will do well as demand rises.
► As demand for focus on e-commerce rises, players
enabling this channel will continue to perform well.
► Players serving the travel and leisure industry will
struggle as the industry “goes on hold” during lock-
down measures.
► Limited long-term impact.
► Acceleration of adoption of
e-commerce platforms and e-learning will boost
players serving these industries.
S
The technology sector will be reasonably resilient to the effects of COVID-19 given the high degree of contracted revenue and is
likely to experience post-crisis benefits in the middle to long term. However, short term, the crisis will result in delays in tech
investment as customers curtail spending – except for certain technologies that enable remote working.
The most pain will be felt by those with high exposure to the SME segment and/or more structurally challenged verticals (e.g., oil
and gas, restaurants); insolvencies and cash preservation will see increased customer churn and payment delays; and growth from
sales to new customers may be curtailed by structural constraints elsewhere (i.e., technician availability).
Beyond the initial operational impact of the crisis, technology providers will need to think through pricing models (e.g., moving to
more demand-based pricing) and forge new partnerships across the industry to provide products that are not just resilient but
improve efficiencies of remote workers.
Medium to long term the crisis will have a net positive impact on the technology sector due to an acceleration in shift to new
technologies (SaaS/cloud) and greater recognition of IT resilience requirements, reinforcing PE appetite for the sector.
Software
2 1
2
Increasing recognition of digital infrastructure as critical national infrastructure (CNI) and greater understanding of the need
to have better “IT resilience” among end users may spark additional investment, with governments expected to release regulation
on compliance for pandemic preparedness rules that can span across multiple areas of IT.
12
Enterprise
SME
243
2 1
2 1
Enterprise
SME
243
29 April 2020
As at
Key issues
1
2
4
3
5
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 8
1
2
4
3
5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Brick-and-
mortar
retailers
► Retail sector will see an accelerated consolidation.
► Retailers will invest into more diversified supply
chains.
► The renewed focus on the local community and
solidarity will further drive the demand for regional
products and local retailers and put emphasis on
retailers’ role as a good citizen.
► Health and economic concerns will reduce
consumer confidence and the spend on non-
essential goods (apparel) and investment items
(consumer electronics).
► Acceleration of closure of brick-and-mortar as
retailers will review their portfolios. The structural
need for physical retail space will further diminish.
► Further and accelerated shift towards online and
multichannel.
► Retail with a pure distribution function (i.e., CE,
DIY) will see further margin and cost pressure.
► Retailers that provide added value through exclusive
ranges, outstanding customer service or a real
shopping experience will be rewarded by increased
customer loyalty and comfortable margins –
provided omnichannel excellence.
Digital
natives/direct
to consumer
(D2C)
► Like all online players, these will benefit from shift
toward online consumption.
► May be surprised by sudden demand increase and
face similar supply chain issues as traditional
retailers.
► In the battle for consumers D2C and vertical retail
models will continue to win.
Subscription
models
► Online offerings with subscription models (e.g.,
video streaming services) will profit from regulatory
restrictions and are likely to replace/challenge
traditional players beyond the crisis (e.g., cinemas).
► Subscription due to higher flexibility will gain in
popularity.
► Consumers’ focus will shift from material
possession toward experience, driving the
emergence of new consumption models (e.g., as-a-
service).
Marketplace/
platforms
► Marketplaces will see large increase in demand as
many high street retailers are closed.
► May prove to become more popular source for non-
discretionary products (e.g., groceries, cosmetics,
home cleaning).
► Retail will be dominated even more by the large
online platforms.
R Retail
1
Short term, the COVID crisis has impacted the retail sector severely. Food retailers are struggling to maintain the operation
under increased demand and new health regulations, while other segments like fashion and consumer electronics fight for
survival under the shut-down.
The COVID crisis will have a long-term impact on consumer behavior and retailers will need to adapt their proposition. Three
possible key trends will emerge: the demand for experience, the consciousness on well-being and the importance of the local
community.
In many segments the crisis will drive consolidation. Players with weak value propositions that have struggled before the crisis
will disappear, online players will continue to win and strong differentiated players will reap market shares.
Retailers will react on two axes: rigorously manage their cost position through operational improvement, adapting the store
portfolio etc. and on the other hand investing into service, experience and omnichannel.
The structural shift towards online during the crisis will persist and accelerate the long-term trend. Mostly affected will be sub-
sectors like grocery and drugstores with historically low online shares. Consumers will not return to their historic buying
patterns.
5 4
1
1 1
1 1
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 9
1
2
4
3
5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Consumer,
non-
discretionary
products
► Increase in purchasing of non-discretionary items
such as food and beverage have surged as
consumers spend more time at home.
► Local/regional products will gain momentum,
quality aspects will become further important and
brand propositions around safety and reliability will
be honored more than in the past.
► Expectation of more packaged food products being
consumed at home due to restaurant closures and
working from home arrangements.
► Producers simplify the number of items but are
producing more of them as overall demand
increases.
► Acceleration of online ordering as consumers avoid
busy grocery stores.
► DIY products seeing limited impact as consumers
take on projects that require them to be at home.
► Long-term impact is likely to be positive as
consumers will probably continue cooking at home as
hesitance to eat out lingers and a desire to maintain
a “safe home base” continues.
► Packaged food will be impacted by profound shifts
in consumer behavior around meal occasions and
the role of in-home.
► Producers likely to return to wider number of SKUs
to capitalize on sustained at-home cooking and dining.
► Online ordering trends likely to continue but at a
slower pace.
► Personal care likely to accelerate trend toward a
natural look and focus on skincare and more
environmentally friendly products.
► Further acceleration of e-commerce along all
channels (D2C, pure play, click & collect) as well as
digitalization of consumer interactions.
Consumer,
discretionary
products
► Net impact negative as consumers seek to limit
spending due to economic uncertainty.
► Collapsed demand for consumer discretionary
products expected to recover slowly.
► Likely to continue to see slow recovery as
consumers bear economic hardships post-crisis
and seek to limit discretionary spending.
► Alcoholic beverages will be challenged as “social
distancing” might stay as a habit, and hence
consumption occasions might evolve.
CG
COVID-19 is impacting all consumer product companies, and after the crisis, consumers’ hygiene and health awareness will
remain significantly increased, anxiety about well-being and increasing skepticism to physical proximity will reshape the
consumption behavior.
Further acceleration of e-commerce along all channels (D2C, pure play, click and collect) as well as digitalization of consumer
interactions, local/regional products will gain momentum, quality aspects will become further important and brand
propositions around safety and reliability will be honored more than ever.
CP manufacturers need to overcome the transformation backlog, adapt their business and operating models and accelerate
the digitalization of their channel approach and consumer interaction. CP players can win through innovation and new business
models. Moving forward, consumers are much more open to going new ways to live safe.
CP manufacturers will need to review their portfolio to divest non-core businesses/brands and acquire strategically.
Recessions offer great chance for opportunistic M&A deals with innovative business models, which normally would not be
available or at higher valuations.
Consumer goods
1
3
2
Now is the time for consumer product (CP) players to re-position for post-COVID world, understand and address accelerated
trends in consumer behaviors and capture the new commercial opportunities that come with it; digital business models will
over-proportionally benefit. Suppliers must be reviewed and supply networks re-configured in the context of supply chain
localization.
4
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 10
1
2
4
3
5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Pharma ► In Pharma, only limited changes are expected as
patients are typically not changing their behavior but
long-term oriented clinical trials might be affected.
► Sales of drugs and devices not associated with
treating COVID-19 with slowdown due to grounded
sales force and shifted prioritization.
► Volume increase is expected for many products
that might have expected efficacy on COVID-19
(HIV drugs, SARS vaccines, Contergan etc.) possibly
impacting stockage and manufacturing prioritization.
► Cost cutting and restructuring essential as
governments will have to save money due to high
costs of crisis management affecting budgets.
► Recurring sales from daily/ maintenance
prescriptions will stabilize revenues; however,
drug development will be delayed during the crisis
due the pause in new clinical trials and patient
recruitment.
► Distribution landscape will show trade loading
effects being afraid of shortages and stock outs.
► API manufacturing might see trend of
“nationalization” to reduce dependency shifting to
US or Europe as well as for systemic medical supplies
and drugs.
► Experience from previous downturns shows pharma
and MedTech sales achieve full recovery, driven by
underlying health needs.
MedTech/
diagnostics
► In MedTech/diagnostics many doctors/ hospitals
who are not involved in the treatment of corona
patients will see downturns of visits from non-severe
patients.
► There will be a marked uptick in telemedicine use,
with patients actively avoiding A&E and hospitals in
general for the duration of the crisis.
► In MedTech/diagnostics some downturn expected
for consumables and devices; however full recovery
in sales expected.
► Patients’ preferences will shift toward more
convenient and resilient ways of medical advice
pushing digital sales models/ways of patient-doctor
interaction.
► Decreasing sales during the first year for
MedTech/diagnostics is likely to be compensated in
the mid-to-long term.
► Increased adoption of telemedicine is expected
following a shift in patient and health system
acceptance during the crisis.
LS
Pharmaceutical and MedTech sales (excluding COVID-19-relevant products) will be impacted in the near term as greater
restrictions on sales teams’ ability to interact with prescribing clinicians and decision-makers. However, the bulk of existing pharma
sales will be less affected, particularly for chronic conditions on repeat prescriptions.
Clinical studies will be heavily impacted in many cases as trials are delayed or even cancelled. In the mid-to long-term, this might
affect launch dates, competitive situations, development pipelines and availability of drug supply.
Life Sciences
3
Forced ramp up in use of technology e.g., remote GP consultations may accelerate the historically slow adoption of
telemedicine; with pattern of behavior more established among patients post-crisis. The observed significant drop in A&E
attendances during the pandemic highlights the number of cases that could be managed through alternative routes.
2
3 2 1
With limited exposure to COVID-19 short-term effects, the life sciences sector, including temporary sub-sector shortcomings,
will have recovered after the crisis. The number of pharmaceutical and MedTech companies set to benefit through production
of COVID-19-related products and treatments will be small (e.g., repurposing treatment, diagnostic tests, disinfection).
Potential pharma supply chain issues in cases where manufacturing is concentrated in key markets e.g., China or India
(particularly the case for generic manufactures). Wholesaler stock and supply chain redundancy should mitigate severe industry-
wide shortages and “renationalization” of pharma manufacturing/API sourcing is likely to be observed.
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 11
1
2
4
3
5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Commodity
mining
► Supply-side restrictions coming from production cut
and delayed investments in countries with significant
COVID-19 impact.
► Demand-side decline and commodity price
volatility.
► Being more of a commodity, mining business model
will be less impacted in the long term.
Suppliers to
metal and
mining
Industry
► Demand-side declines coupled with logistics and
supply chain disruption in countries with significant
COVID-19 impact.
► Domino effect on overcapacity as China re-opens.
► Suppliers to metals and mining industry will also
experience a short-term disruption, less of a long-
term impact.
Metals ► Demand-side declines, further complicated by
supply-side restrictions coming from factory closures
in countries with significant COVID-19 impact.
► Structural change in consuming industries due to
substitution.
► Metals will become more supply resilient, service-
focused and customer-centric.
MM Metals and mining
Digitize operations and supply chain: Digitalization and automation across the whole value chain will be accelerated to achieve a
new level of unmanned operations.
Grow flexibility in your network design: Investing in less capex-intensive and more flexible production facilities and reviewing
supply chain footprint for resilience by reshoring and diversifying supply base will become important.
Win on customer centricity: Offering digital customer services and solutions, engaging in joint R&D with clients, driving product
customization and developing strategic alliances with key customers will become critical to success.
Prepare for protracted recovery for 2021+: As demand slowly picks up and competition grows, strengthening customer
relationships by winning on service and long-term commitment and review of supply chain to hedge against potential disruption risks
as well as planning for different scenarios becomes important.
Protect the core in 2020: On the backdrop of demand and supply disruption protection of core operations, closing of inefficient
sites, avoiding supply disruption and liquidity issues, ensuring workforce safety and ability to work remotely is of utmost importance.
2
3
4
4
2
3
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 12
1
2
3
4
Next – strengthen the core and develop new revenue streams: Review supply chain to build resilience and proactively work
with the funding sources (e.g., banks, government) to return to the norm and fuel the future. Develop bespoke programs to support
key accounts. Watch for M&A opportunities. Rethink strategy to develop new revenue streams, accelerate digitization of services
(e.g., zero contact electricity supplier) and internal processes, re-evaluate investment portfolio.
Now – keep the lights on: Ensure safety of key assets, dispatching centers and employees’ health and manage short-term
liquidity. Cybersecurity becomes crucial. Reduce discretionary spend, review maintenance plans and investment portfolio to defer
Capex. Secure trading positions. Deploy cash collection incentives for residential customers and prepare for a potential second
wave domino effect as unemployment grows.
Challenge – Power and utilities (P&U) sector was hit by declining demand: Most affected by poor demand and price drops are
conventional generation and sales to large industrial customers and SMEs, while residential sales are confronted with reduced
cash collection. Low oil prices negatively impact electric vehicle (EV) sales. Further hit may come in the second wave as more
customers are impacted.
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Suppliers to
P&U industry
► Hardest hit subsector of conventional equipment
suppliers as many projects are deferred or canceled.
► Energy efficiency and sustainable solutions
suppliers also at risk due to low oil prices.
► Conventional suppliers will accelerate transition to
energy-as-a-service-based business model.
► Energy storage, decentralized energy and smart grids
suppliers will boom.
Generation ► Affected by demand-side and price drops
(especially peak load), fuel and power price
volatility, less on the supply side: shortage of
employees and spare parts for critical assets.
► Renewables are severely affected by low oil prices, if
not regulated.
► Accelerated transition toward decarbonization and
decentralization, e-storage, demand side
management, aggregator services, etc.
Transmission
and
distribution
► Less affected as a part of a regulated system, only if
exposed to sales to large industrial customers and
SMEs (high margin).
► Accelerated adoption of new revenue streams,
investments in EV infrastructure and transformation
into energy ecosystem.
Retail ► Positively affected by consumption rise by
households (low margin) but negatively by reduced
cash collection from residential customers and
SMEs.
► Accelerated deployment of green energy supply and
services, and digital energy management services
(B2B and B2C), building a customer-centric
ecosystem with third parties, etc.
PU Power and utilities
Beyond – lead the pathway to new energy system: Accelerate the pre-COVID trends toward decarbonization, decentralization
and digitalization in order to create more resilient, flexible, smart and agile energy system. Rethink market mechanisms to infuse
resilience. Invest in decarbonized energy, energy storage, EV infrastructure, smart T&D networks, peer-to-peer energy exchange,
integrated digital energy services, etc.
5
Renewable
Conventional
3
Distribution
Transmission
2
B2C
B2B
2
3
3
3 1
2
14
4
3
3
3
3
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 13
1
2
3
4
1
Next – reboot and move forward to strengthen core and refresh strategy: Be ready to reboot for higher operational activity
levels and for funding more capex as demand returns in 2021, potentially fueled by government stimuli. Be ready for M&A as deals
will be on the market. Strengthen core and accelerate digital for value and costs. Refresh your strategy for an over-supply world, as
one or combination of: “Low cost, low carbon resources” plus “captive customers” plus “agile assets.”
Now – deploy the survival toolkit to protect the business: Manage liquidity; reduce operational costs; renegotiate at-risk long-
term contracts; defer investment activity; get government support; manage surplus volumes; and of course, keep employees and
contractors safe and well. Repeat the 2014 playbook for upstream and OFS, but a new playbook is required for downstream and
liquid natural gas (LNG).
Challenge – oil and gas (O&G) sector “triple hit” by oil price plus COVID-19 plus oil outlook: Industry hard hit by a
combination of low oil price plus COVID-19 lockdown leading to low demand plus continued negative outlook on oil. Most affected
are upstream/shale and oil field services (OFS) players who need to deploy short-term survival toolkit and reinvent themselves mid-
and long-term. Most other sub-sectors impacted short-term as well.
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Upstream
and oil field
services
(OFS)
► These are the hardest hit sub-sectors.
► Upstream production levels reduced by 10% globally
to prop up prices at $30/bbl.
► In short term, drilling campaigns will be canceled
or severely reduced, most pre-FID projects paused or
deferred.
► OFS companies will immediately be impacted with
potentially up to 25% job losses in some markets.
► OFS firms will consolidate to remove spare
capacity.
► Increased demand for new workflows and
contracting models that fundamentally reduce
costs (e.g., digital platforms).
► Pure upstream companies face challenge of how to
diversify (with lower revenue to pay for it) - more
asset sales and vertical integration will need to
happen.
Midstream ► Storage tanks and oil tanker rates will outperform
as traders secure storage for surplus production.
► Falling power consumption of up to 20% has reduced
demand for pipeline gas and LNG, pushing down
prices and forcing renegotiations of contract terms.
► New LNG expansion projects paused.
► Overall reduction of up to 10% of global supply for
one year will require deleveraging and portfolio
changes for trading companies.
► LNG project cancellations and delays will require
capacity reduction in key component and
engineering suppliers.
► LNG prices will rise as demand returns.
Downstream ► Near-term collapse in market for jetfuel with flight
volumes down as much as 90%; transport fuels also
down by as much as 30%-50% depending on
markets; significant global refinery overcapacity of
10%-30%.
► Petchems demand down due to immediate
manufacturing sector contraction.
► Fuel retailers impacted by fuels and convenience
sales reduction.
► Refineries will recover with higher throughputs as
transport demand returns; lower overall volumes due
to economic fall-out; capital projects will be delayed.
► Petchems will benefit from greater investment when
feedstock prices are low, and from trend of
diversifying from fuels .
► Retail fuels sellers may benefit in the mid-term if
EV roll-out slows down; long-term retail value remains
under stress due to electrification of vehicle fleet.
Integrated oil
companies
► Sharp reduction in capital spending by IOCs of up
to 30% and reduction in cost base; increase in
decommissioning liabilities as assets become
uneconomic to produce; offshore operations under
stress.
► NOCs will defer capital and discretionary expenditure
while protecting local jobs.
► IOCs face challenge of how to fund and accelerate
response to decarbonization under lower oil and
gas prices.
► NOCs have significant need to accelerate changes
so governments can monetize their value earlier,
especially with increasing levels of government debt.
OG Oil and gas
Beyond – adapt to the new world of over-supply and decarbonization: Stakeholders expect diversification and decarbonization
of oil and gas companies, and a clear demonstration of progress. Therefore, companies need to define their future and articulate
clearly how they will get there over the decade in order to maintain investors, government, employee and public support for their
success and eventually to flex declining enterprise value and create superior long-term value.
Subsea and Surface
Oil Field Services (OFS)
Gas and LNG
4 2
Storage and
Transportation
3
4 3
Refining and jet fuel
4 2
Petrochem
3
Retail fuel
4 2
International oil
companies (IOC)
3
National oil companies
(NOC)
1
4
4
5
5
4
1
COVID-19 impact rather
positive, long-term disruptions
ahead due to EV
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 14
1
2
4
3
5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Corporate
and
investment
banking (CIB)
► CIB to review their commitments depending on
sectors and counterparts, as well as PE financing.
► Redefinition of the CIB delivery model and clients
portfolios, as well as close monitoring of the
associated risks.
Retail and
SME banking
► Retail banking to be impacted by interruption of
commercial activities and increase of workload due
to clients financial distress.
► To perform everyday actions, online banking and
telephone touch-points will continue to increase in
popularity.
► In some geographies (notably Germany and Italy),
consolidation may arise.
Specialized
financial
services
► Sudden stop of all activities with physical retailers
drastically hitting the top line.
► Important decrease in consumption over 1 to 4
months in several countries impacting requirements
for financing solutions.
► Consumption to be impacted in the long-term due
to job- and revenue-loss during the crisis.
► People to increase their digital consumption
habits, leading to a larger share of “online” revenues.
Payments ► Sharp decrease in physical transactions versus
online noticed.
► Moderate to no impact on payments expected, but
consolidation ahead.
Wealth and
asset
management
► Massive movements in AuM to be anticipated due
to market contraction and clients withdrawals.
► Distressed situations for fragile and sub-scale
players expected.
► Investors increased fearfulness toward financial
markets, leading to welcome alternative investments
and new products.
► Increased CIR and slow recovery in AuM triggering
market consolidation.
Insurance ► Impacts on H&P and life insurance will vary
depending on the country, unit-linked, contracts to
be the most affected.
► P&C insurance to register a positive impact due to
decrease in claim rates (motor, home, etc.), offset
however by potential exclusion revisions and
drastic a drop in new business.
► Digital will be the key to increase stability and
operational performance.
► Strong requirement to increase 100%-online
sales/subscription.
► Impacts for shaky insurers from an investments
perspective, leading to failures.
► Slow recovery of the consumers confidence,
leading to delays in important purchases (homes,
cars, etc.).
FS
Impact on financial services will vary depending on the sub-sector
Impacts will vary depending on the nature of the business portfolio, with wealth and asset management (WAM), specialized
financial services (SFS) and SME banking to be drastically impacted in the short term.
Some players might require financial assistance
Less-performing players prior to the COVID-19 crisis will probably fail or be required to seek financial support.
Digital will be key
The COVID-19 crisis might be a good time to rapidly shift client relationship toward more digital/distant sales and communication.
Financial services
Operational transformation will be necessary
It might also be the time to rethink internal processes and reinforce the need for more remote work and management.
Large players might be faced with opportunities
Among major players, some will find themselves in a position of consolidating smaller players, others will look to refocus on their
core business by disposing of their non-core activities.
Life insurance
4 3
P&C insurance
3 2
5 3
5 4
34
23
5 3
H&P insurance
3 2
Asset Management
3 4
Wealth Management
Retail banking
5 4
SME banking
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 15
1
2
4
3
5
Short term Middle to long term
COVID-19 impact
Short term Long term1
► Industrial product firms differently impacted by
COVID-19 depending on their end-customer
market exposure.
► IP companies supplying into automotive, commercial
vehicles, aero, shipping and oil and gas are most hurt
in the short term.
► A general demand increase is likely to be observed
once the automotive industry returns toward pre-
COVID-19 levels since many IP firms are directly or
indirectly exposed to the automotive industry.
► Other IP end-markets have been less impacted and
the demand will return to pre-COVID-19 levels as
quickly or quicker than GDP (e.g., construction).
► Several end-markets have seen steady or even
increasing demand throughout the COVID-19
crisis, e.g., the food industry and MedTech.
► Large scale supply-side disruption with OEMs and
Tier 1 suppliers struggling to keep their ecosystem
alive, supporting some players, facilitating
sales/mergers of others and lobbying governments to
support the industry.
► IP companies’ capex products will recover slower
than consumables due to customer reluctance to
invest before demand levels are clearly recovering.
► Markets like aerospace and oil and gas may take
longer to recover – and may return to lower
trajectories hurting those exposed to these sectors.
► Surviving suppliers will see significant
opportunities, including entering new markets,
gaining new customers and acquiring
competitors.
► Combining COVID-19 supply disruption with trade
conflicts, the trend toward regionalized supply and
dual sourcing will grow stronger, possibly leading to
a decrease in competition and increase in supplier
prices (net of raw material price changes).
► IP companies will need to strike a delicate balance
between increasing outsourcing levels for fixed costs
reductions, and decreasing the risk for future
supply disruptions.
► Portfolio optimization: divest of non-core assets to
increase focus and agility.
► Shift in business models from product
manufacturers to service providers including even
more focus on protecting the aftermarket business
and developing recurring income from long-term
contracts and licensing of software.
IP
Be active to protect your core and gain market share, e.g., by offering key customer targets innovative solutions, including
financing if you have a strong balance sheet. Keep pursuing already identified acquisition targets and be proactive for opportunities.
Once the immediate crisis is over a ramp-up period with below baseline demand provides an excellent opportunity to
fundamentally transform certain processes or factories to become much more digital but also serving customers remotely to
a larger extent than today.
Industrial products
Improve your ability to respond to volatility by measures such as customer journey extensions including aftermarket,
development of recurring revenue business models, fixed cost reductions, flexible working agreements and digitalization.
Since disruptions will be selective there is a high need for forecast accuracy and hands-on customer application support to
protect key customers and possibly win new business. Focus on battlefield customers where qualification is not needed.
4 2
Industrial products (IP) companies will be hit differently depending on their end-customer exposure and supply chain set-
ups. After the initial COVID-19 “black hole” there will be opportunities for those who manage their S&OP process well to win
new customers and have dry powder for acquisitions.
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 16
1
2
4
3
6
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Passenger
cars and
associated
retail,
financing and
mobility
services
► Deferred demand for cars will rebound along with
economic recovery and disposable household
income; however, financial stresses and lingering job
insecurity from the economic downturn may shift
demand toward more flexible ownership models
with leasing, car sharing schemes and on-demand
transport taking share from outright ownership.
Increased working from home will exacerbate the
pre-crisis negative trend in car demand.
Acceleration of the existing consumer trends and retail
response:
► Move toward new ownership/mobility models
contributes to sales stagnation and further mix shift
toward fleets – be it leasing, sharing or serving other
mobility models.
► Reduction of consumer retail channel reshapes the
retail landscape with fewer dealers more tightly linked
to OEMs, more online shopping and regulatory
changes in sales environment (esp. in key US
states).
► Quantum leap in online shopping increases vehicle
fleets (both large and contractor fleets) as well as
development of end-to-end logistics platforms to
manage the complexity of increased package delivery.
Players compete for share of the restructured value
chain.
Commercial
vehicles and
associated
logistics
platforms
► Commercial fleet: Deferred demand will largely
rebound along with economic recovery, enhanced for
light- and medium-duty delivery trucks by boost in
e-commerce.
► Commercial owner-operator segment: Rebound or
shift to fleet depending on government support,
default rate and price volatility in the used truck
segment.
Electric
vehicles
► Industry evolution driven by infrastructure roll-out
(e.g., BEV, FCEV) may slow as capital outlays are
redirected toward short-term crisis management –
regulatory requirements will need to recognize this.
► Reboot of EV roll-out as environmental issues rise
again to the forefront and infrastructure is seen as an
economic stimulus.
Supplier and
dealer
landscape
► Change of operating paradigms: For supply chain –
resilience over efficiency; for retail – more direct
sales with higher performing, streamlined
dealership networks.
► Scenario 1: Strong intervention and limping but
surviving supply chains – OEMs and Tier 1 suppliers
reboot and begin to transition to a more robust
supply chain model with more redundancy and
resilience. OEMs selectively support best dealer
partners, consolidating the traditional retail
network and driving customer engagement digital
tools, both directly and hand-in hand with remaining
dealers.
► Scenario 2: Supply chain wastelands – supply chains
fail taking OEMs/Tier 1 into distress.
Consolidation/failure at the highest level.
Bankruptcies, bail outs and consolidation follow.
Radical change in the supply chain (or not?):
► Ideally automotive players rebuild supply chains for
more redundancy and transparency; planning tools
for full supply chain analytics and scenario analysis
allow contingency planning.
► …Or once the crisis is past, the exigencies of short-
term pricing and profitability keep the low-cost, but
fragile supply chains of today – exposing the
industry to the next global disruption.
► New supply chain models may appear, e.g.,
industry bodies that support management of global,
multi-player supply chain risks (e.g., creation of an
“Automotive IMF” or creation of utilities).
A Automotive
Demand for vehicles, both passenger and commercial, is dropping precipitously initially. Passenger vehicle demand will remain
low through the crisis, but certain segments of commercial vehicles may rebound quickly (e.g., refrigerated delivery vehicles) due to
changing consumer behavior if there is supply.
After addressing the immediate needs of worker safety, orderly closure of production and protection of the supply ecosystem,
companies will need to turn to redesigning the supply chain and dealer networks to be more robust as well as taking advantage
of new digital tools for customer interaction.
The lean manufacturing lauded by the industry goes from a strength to the death knell for many suppliers already operating on
the thinnest of margins – the global ecosystem of production will rely on OEM, Tier 1 and governmental intervention – this is the
greatest threat to the industry.
Supply is also dropping precipitously both in reaction to the demand drop but also as supply chain disruption prevents
production even where there remains demand or demand recovers.
In parallel, the industry needs to pursue opportunities offered by the “new normal,” notably increased e-commerce (driving
vehicles, platforms, logistics businesses, etc.) and changes in passenger mobility, including new car ownership models and
acceleration of new mobility solutions.
Finally, the failure/distress of players in the market will create opportunities to acquire and build out capabilities and market
presence for those who have the financial strength and courage to invest.
5 3
Local commercial trucks
1
Long haul and other
commercial trucks
5 2
5
3 2
5 3 4
29 April 2020
As at
Key points
5
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 17
1
2
4
3
5
Sub-
segment Short term Middle to long term
COVID-19 impact
Short term Long term1
Private
residential
construction
► Stalling of private building project decisions due
to potentially adverse income and wealth effects and
related risk aversion as well as some disruption of
building sites as result of assembly restrictions.
► Return to previous growth trajectory (likely from a
somewhat lower base) with fairly stable to positive
outlook driven by long-term demand trends and
potential fiscal stimuli.
Commercial
construction
► Stable or slightly lower level of construction
volume driven by high level of demand uncertainty.
Ongoing projects not affected, some effect of closing
of building sites in some countries.
► Long-term demand trends depending on structural
impact of demand shocks and sub-sector,
currently hard to foresee.
► Mid term: potentially lower building volumes
depending on wider demand impact and potential
cost-motivated shift of employers to less use of
office space vs. home office.
► Hotels with lower levels of demand.
Industrial
construction
► Decrease in industrial construction due to
decreasing business expectation amid extreme
uncertainty as well as strong focus on liquidity
preservation.
► Mid-term construction activity expected to be
somewhat subdued due to demand effects of the
crisis and lower utilization.
► Very long-term: potentially positive impact from a
novel view on de-globalization requiring additional
regional production capacity.
Civil
engineering
► Mostly lower impact for ongoing projects. ► Mid to long-term two scenarios depending on
budget impacts and levels of indebtedness of
countries:
► Countries with sustainable level of debt will likely
invest in infrastructure to revive demand.
► Others will likely limit their spending.
Public
engineering
► Mostly lower impact for ongoing projects. ► Longer-term impact depending on countries debt
levels.
C
Longer-term implications on the construction industry are expected to be somewhat limited, barring spill-overs from credit
incidents into the banking system and a more severe demand impact from structural unemployment.
The construction sector is expected to be one of the sectors potentially spearheading a post-COVID rebound as fiscal
stimulus programs often comprise significant infrastructure investments.
On the supply side, potential COVID-19-related insolvencies may drive industry consolidation in the sector to some extent.
As construction industry supply chains are more local/regional than in most other industries major long-term impact on the
industrial footprint is not expected; however, we anticipate accelerated change in digitization and industrialization.
Construction
On the demand side very long-term beneficial demand trends (low interest rates, urbanization, excess demand for residential
housing) are expected to persist, Southern European countries may be slower to recover.
23
3 42
23
3 42
3 42
29 April 2020
As at
Key issues
COVID-19: impact by sub-segment
Impact scale:1 2 3 4 5
Slightly
positive
Net
Neutral
Significant
damageModerate
damage
High
damage
Note: 1. Potential long-term impact based on latest available public information as at 29 April 2020 and EY-Parthenon sector experience
as to what the potential long-term implications might be. However, given the rapidly evolving situation and the myriad factors affecting the
future, we cannot express any opinion on the extent to which the ultimate outcome will be in line with our indications.
EY-Parthenon | Page 18
EY-Parthenon connection points
Olivier Wolf
Ernst & Young LLP,
TMT
EY | Assurance | Tax | Transactions | Advisory
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