INFLUENCE OF ADVERTISEMENTS ON

CONSUMER BEHAVIOUR

A Project Report

Presented to the Faculty of the

School of Management & Entrepreneurship

AURO University,

Surat

In Partial Fulfilment

Of the Requirements for the Degree of

Master of Business Administration

Submitted by:

KRISHNA KEDIA

Submitted to:

DR. S. P. RATH

February, 2015

ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my guide (Dr. S. P.

Rath) for his exemplary guidance, monitoring and constant encouragement throughout the

project.

I am obliged to my batch mates for the valuable information provided by them in their respective

fields. I am grateful for their cooperation during the period of our assignment.

--Krishna Kedia